Almaty PR Experience

February 6, 2013 - February 7, 2013, in  Almaty, Kazakhstan

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About the Event

Welcome to Kazakhstan's first ever global event on PR and communications. Get your ticket today to master the latest trends in PR, social media, crisis communications and reputation management.

Speakers

Steffen Ruebke Henkel Beauty Care

Andrew Widger Pfizer

Thierry Nicolet Schneider Electric

Donald Steel Former Chief Communications Advisor, BBC

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Jonathan Wilson University Of Greenwich UK

Patrick Jephson Former Chief Of Staff To Princess Diana

Assel Karaulova Kazakhstan Press Club/PG Communications

Agenda

Day One: 6th February 2013

08.30

Registration

09.30

Kazakhstan PR market – Overview and trends

Assel Karaulova, National Association of Public Relations (NASO), PR
Professionals Club, IPRA Board member

10.00

Reputation Managament In Times Of Global Economic Downturn:
Protecting And Maintaining Your Global Reputation And Positioning
Yourself As A Global Market Leader
Mary Jo Jacobi, Former Executive VP External Relations And

Communications, BP America (until June 2011) And Former Chief
Reputation Officer, HSBC And Leman Brothers and the only person in
the world that has worked for two US presidents, the UK Queen and
the UK Prime Minister

10.30

The Importance Of Maintaining A Good Public
Image For Senior
Executives And CEOs
Patrick Jephson, Former Private Secretary, HRH PRINCESS DIANA

And
Author, SHADOWS OF A PRINCESS

11.00

Networking And Refreshment Break

11.30

Bringing fresh "LOOKS" to PR - holistic equity building activities at Henkel
Steffen Ruebke, General Manager, Henkel Beauty Care

12.15

The Importance Of Social Media In Public Relations
Andrew Widger, Director Media Relations, Pfizer

13.00

PR Measurement At Schneider: Best practice in Implementing PR
Processes
And Measurement Principles
Thierry Nicolet, Senior Vice President Press Relations, Schneider

Electric

13.45

Lunch And Networking Break

14.45

Interactive Panel Discussion - The Future Challenges In PR And Communications

15.30

The Intersection Between Transformational Leadership, Corporate
Communications And Cultural Branding – Closing The Delta
Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and

Marketing Communications, University Of Greewich UK

16.15

Crisis Simulation Workshop

In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour".

This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.
No experience of crisis communications is needed for this demanding but enjoyable session!

- Learn the 10 fundamental rules of crisis communications
- How to avoid the pitfalls
- Learn how your organisation can prepare itself for a crisis
- The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis
- The dangers and opportunities created by social media
Donald Steel, Former Chief Communications Advisor, BBC and the World’s Most Acclaimed Expert On Crisis Communications

18.00

Join us at the Networking Cocktail and meet our award winning speakers!
Day Two: 7th February 2013

09.00

Interactive Full Day Workshop
The Art, Language & Mindset of game-changing /

Branding, Public Relations & Corporate Communications

Led By: Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and
Marketing Communications, University Of Greewich UK


Brands and their role in society have risen in significance – to corporations, products, services and the individual. However, what still remains unclear is how to build game-changing brands time and time again - especially when the world is in a state of relative flux. Furthermore, is the art of communications really an art, or is it more about science?

The following interactive workshop is based upon the findings of four year’s work studying phenomena and collecting the views of senior academics and practitioners from across the globe. It takes its foundations in the work of Aristotle, Plato and Socrates and then maps them onto areas such as social communications, transaction exchanges, power, design, leadership and management.
Firstly, this workshop will share the most recent academic and professional discoveries. Then these along with the opportunity for you to share your own experiences and questions – are designed to help equip you with the tools and thinking needed to:• Create and maintain compelling brands and communications• Evaluate what skills and activities will best serve you in the future, as a professional

Key Themes covered:

- The culture of Branding
- The branding of Culture
- Brand Stakeholder and Communications analysis
- The importance of Nation branding
- Handling global multi-ethnicity
- Multi-meanings, hybridization and innovation
- Animism and humanizing brands
- The impact of religion
- The faith of sports, music, food and shopping
- The skills and mindset of a global Brand/PR/Comms. managers

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