Baku PR Experience

October 17, 2012, in Baku, Azerbaijan

Photos

About the Event

Welcome to Azerbaijan's first ever global PR event. Get your ticket now to master the latest trends in the global PR and communications world.

Speakers

Piers Schreiber Jumeirah Group

Thierry Nicolet Schneider Electric

Sietse Bakker Eurovision Song Contest

Donald Steel Former Chief Communications Advisor, BBC

Patrick Jephson Former Chief Of Staff To Princess Diana

Philip Dewhurst Gazprom Marketing

Jonathan Wilson University Of Greenwich UK

Agenda

October 17th 2012

09.00

Registration

10.00

Opening Keynote:
The Importance Of Maintaining A Good Public Image For Senior
Executives And CEOs

Patrick Jephson, Former Private Secretary, HRH PRINCESS DIANA And Author, SHADOWS OF A PRINCESS

10:30

The Importance Of Social Media In Public Relations: The Eurovision Experience
Sietse Bakker, Event Supervisor, Eurovision Song Contest And Author, How To Live Wow

11.00

Crisis Simulation Workshop
In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour".

This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.
No experience of crisis communications is needed for this demanding but enjoyable session!
Donald Steel, Global Crisis Communications Expert And Former Chief Communications Officer, BBC

13.00

Lunch For Speakers And Delegates

14.00

Crisis Management: Learning From My Gazprom Experience
Philip Dewhurst, Senior Advisor, College Hill And Former PR Director, Gazprom Marketing

14.30

The Intersection Between Transformational Leadership, Corporate
Communications And Cultural Branding – Closing The Delta

Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and
Marketing Communications, University Of Greewich UK

15.00

Leveraging CSR through Social Media To Reinforce A Super Luxury Brand
Piers Schreiber, VP Corporate Communications, Jumeirah Group Dubai

15.30

Networking And Refreshment Break

16.00

Mastering The Politics Of PR
Richard Stephenson, Former Group PR Director, Royal Mail

17.00

PR Measurement At Schneider: Best practice in Implementing PR
Processes
And Measurement Principles
Thierry Nicolet, Senior Vice President Press Relations, Schneider

Electric

17.30

How PR And Marketing Should Work Together For Maximum Effect
Toga Sezer,

Founder & Managing Director ,
Anatoliart
And Former Marketing Director,
Ulker

18.00

End Of Conference And Networking Cocktail

Our partners

Exclusive Web Portal

Exclusive PR Partner

Gold sponsor

Media Partners

Official magazine

Official Business Portal