Crisis Communications Workshop With Donald Steel

12th May 2017, Skopje, Macedonia

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About the Event

In this intensive, full day workshop, international crisis communications guru Donald Steel will share his experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending this workshop will enable you to: 

•    Conduct a vulnerability audit to assess potential crisis scenarios
•    Create a core message that can be communicated across all social media channels
•    Properly monitor your social media channels for potential problems
•    Coach your spokesperson on the tough questions they may face from the media
•    Engage the media and address misinformation and negative commentary

Only

14days

6hours

32min

UNTIL THE EVENT

Speakers

Meet Your Crisis Communications Guru

Donald Steel Former Chief Communications Advisor, BBC

Agenda

Master the latest trends in crisis communications with the world's leading crisis guru.

09.00

Registration And Morning Coffe

09.30 

Opening Session: A Real Life Crisis Scenario

10.00

Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
•Building trust


•Case studies of good and bad examples of reputation management

11.00 

Writing A Crisis Plan: The Role Of Executives

11.30

Networking And Refreshment Break

12.00 

Key Principles Of Crisis Management: Writing A Crisis Statement

12.30 

Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of  organizing a good press conference

13.30

Lunch For Speakers And Delegates

14.15 

Interactive Crisis Simmulation
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.  As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.

16.30

End of Workshop

Our partners

Media Partners

Venue

Aleksandar Palace, Skopje, Macedonia

The hotel Aleksandar Palace, leading hotel in Macedonia, is located on the right bank of the river Vardar next to the city park, only 3 km away from the town center and just next to the most important administrative, cultural and historical buildings.