Global PR Summit Belgrade

1-2 June in Belgrade, Serbia

Register now

About the Event

It's time for reinvention. 

From influencer marketing, visual communications and PR measurement to reputation management, crisis communications and data leaks, the Global PR Summit Belgrade will cover the trends that you need to be aware of so that you don’t become a dinosaur in your own lifetime as a communications and PR professional.

Grab your ticket today!

Benefits of attending:

  • Get deeper understanding of today’s ever changing PR and communications trends
  • Be exposed to new ways of approaching your work and your brand
  • Maintain your reputation in times of crisis
  • Rebuild your brand value and reputation after crisis
  • Use Communications research to drive business results
  • Get started using measurement in your organisation
  • Create measurable objectives and implement them
  • Deliver content that is easy to consume
  • Understand the value of data in corporate communications
  • Network with delegates from across the region

 

Speakers

Meet Your Distinguished Speaker Panel

Jacky Zhao Huawei Technologies

Michael Kogeler Microsoft Corporation

Živorad Vasić Delta Holding

Ljiljana Boljanović Olaf&McAteer Belgrad

Igor Ćutuk Croatian Radiotelevision

Vedran Ivanković Addiko Banka

Nikola Papak Delhaize Serbia

Jelena Šarenac Henkel Serbia and Henkel Adria

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Andreas Keller Weber Shandwick

Pierandrea Quarta Procter & Gamble

Tim McLoughlin Hotels.com

Judith Magyar SAP

Andre Manning Akzo Nobel

Dennis Landsbert-Noon Burson Marsteller Europe

Misa Lukic Publicis One

Heather Mitchell Unilever Hair Care

Tamara Bullock Altitude

Jamal Al Mawed Rolls Royce Motor Cars

Agenda

From reputation management, data leaks to influencer PR and visual communications, the event will cover the most important trends in today's fast changing PR world.

09.00

Registration and Morning Coffee

10.00

Chairman’s Opening Remarks

10.15 CEO Panel Moderated by Tamara Bullock: 

Managing Corporate Reputation in the Times Of Digital Convergence - The Role of a Modern CEO
Misa Lukic,
CEO for Central Eastern Europe, Publicis One
Živorad Vasić,
Vice President, Delta Holding
Michael Kogeler,
General Manager, CEE Multicountry Europe, Microsoft Corporation 
Jacky Zhao,
Regional Device Director, Huawei Technologies

11.15 

From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars

12.00 

Lunch for Speakers and Delegates

13.00  

Delivering Corporate Content That Is Easy To Consume
Judith Magyar, Communications Director, SAP

13.30 

Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
Tim McLoughlin, Head Of Social Media, Hotels.com

14.00 

Interactive Discussion With Speakers And Delegates

14.30 

Networking And Refreshment Break

15.00 

Interactive Panel Discussion Moderated by DSOJ 


Moderator: Jelena Šarenac, President, DSOJ and Head Corporate Communications, Henkel Serbia and Henkel Adria  

Panelists:
Ljiljana Boljanović, Managing Director and Partner, Olaf&McAteer Belgrad
Igor Ćutuk, Member of the Managing Board, HUOJ and Head of Communications, Croatian Radiotelevision
Vedran Ivanković, President,  Court of Honor, DSOJ, and Corporate Communications Director, Addiko Banka
Nikola Papak, President of the Jury at the PRiznanje award by DSOJ and  Head of PR, Delhaize Serbia

15.45 

Marketing a Better Planet: the Power of a Grey Bottle
Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble

16.30 

End Of Day One

09.00 

Morning Coffee

10.00 

What Makes For The Best Client/Agency Relationship?


Andreas Keller, Managing Director MENA, Weber Shandwick

10.30 

Supercharging Your PR Efforts By Creating The Right Influencer Marketing Campaign
Heather Mitchell, Global Head of PR and Social Media, Unilever Hair Care

11.00 

Interactive Discussion With Speakers And Delegates

11.15

Networking And Refreshment Break

11.45 

Advantage Women: The Power Of Gender Parity
Dennis Landsbert - Noon, Managing Director, Europe Middle East and Africa Chairman, Burson Marsteller Europe

12.15 

Communications 3.0: Welcome To The Communications Revolution
Andre Manning,
Communications Lead, AkzoNobel

12.45 

Interactive Discussion With Speakers And Delegates

13.00

 Lunch for Speakers and Delegates

14.00 

Interactive Workshop: Get Started Using Measurement Within Your Organization With Jesper Andersen (AMEC)
This interactive workshop will enable you to:
•    Understand why measurement and analytics is important to PR professionals
•    Develop a successful measurement strategy
•    Turn data into insights
•    Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
•    Use Communications Research to Drive Business Results

16.30

 End of Global PR Summit

Our partners

Silver Sponsor

exclusive media partners

Exclusive Marketing Portal

Supported by

Regional TV Partner

Media Partner

Venue

Metropol Palace Hotel Belgrade, Belgrade, Serbia

Capture magical moments and explore Belgrade, one of Europe’s most vibrant cities, from the distinctly cosmopolitan Metropol Palace. Originally designed as the venue for a global conference in 1961, the hotel today blends the era’s international architectural and interior style with contemporary luxury.

Metropol Palace’s truly magnificent central setting next to the grand Tašmajdan park invites you to explore Belgrade's many monuments, palaces, theatres and museums rich with indigenous and international cultural gems, all within a short stroll from the hotel.