Global PR Summit Middle East 4

23-24 April in Riyadh, KSA

Register today!

About the Event

Welcome to the 4th edition of the only event in the Middle East offering you latest insights into the latest global PR and communications trends.

Featuring array of speakers whose work is changing the global PR world, the Global PR Summit Middle East 4 will help you get deeper understanding of today’s ever changing PR trends and will provide you with a natural support structure that will help you stretch your PR knowledge beyond your normal limits.

See you from 23-24 April in Riyadh!

Speakers

Basem Abdullah Alsallom General Authority of Civil Aviation (GACA), Kingdom of Saudi Arabia

Wael Al-Sarhan Bahri

Yazeed Al Rasheed Al-Arabia OOH Media

Jamal Al Mawed Rolls Royce Motor Cars

Steve Bowen King Abdullah Economic City

Gary Hernandez Saudi Aramco

Jonathan Cartmill Meltwater Group

Mohamed Al Ayed TRACCS

Scott Thwaites Twitter

Filippo Vizotto Shazam

Amjad Shacker STC

Tarik Ismail The Savola Group

Fahad Bahdailah Mars

Jesper Andersen Public Relations, Social Media and Measurement Advisor, Quantum Public Relations

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Agenda

08.30 

Registration And Morning Coffee

09.30 

Chairman’s Opening Remarks

09.45 

Demonstrating Value To Your Senior Leaders: What Matters When It Comes To Talking To Your CEO And The Company’s Senior Executives
Amjad Shacker, GM Corporate Communications, STC

10.15 

The State Of PR And Communications In The MENA Region


Mohamed Al Ayed, CEO, TRACCS

10.45

Common Pitfalls In Internal Communications, And How To Avoid Them
Gary Hernandez, Head, HR Communications, Saudi Aramco

11.15 

Interactive Discussion With Speakers And Delegates

11.45 

Networking And Refreshment Break

12.15 

The CEO As Storyteller In Chief
Steve Bowen, Director, Communications, King Abdullah Economic City

12.45 

The Role Of Communications In Building A Global Reputation
Wael Al Sarhan, VP Marketing And Communications, Bahri  

13.15

Interactive Discussion With Speakers And Delegates

13.45

Lunch For Speakers And Delegates

14.45 

Twitter: Your Live Connection To Culture
Scott Thwaites, EMEA Partner Manager, Twitter

15.15 

Mobile First: How To Create Relevant PR Content For Mobile
Filippo Vizotto, Country Manager, Italy, Shazam

15.45 

From Story-Telling To Story-Showing And From Sharing Content To Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars

16.15 

Interactive Discussion With Speakers And Delegates

16.45 

End Of Day One

08.30 

Morning Coffee

09.45 

Chairman’s Opening Remarks

10.00 

Analyzing The Growing Importance Of Content Management In Digital PR
Alex Malouf, First Communications Innovator In The MEA Region By The Holmes Report, Corporate Communications and Reputation Manager – Arabian Peninsula, Procter & Gamble

10.30 

Outside Insight for PR Decision Making - The Global Executive Edition
Jonathan Cartmill
, Enterprise Director, Meltwater Group

11.00 

Outdoor Advertising Igniting Earned PR: How Advertising Can Play A Major Role In Pushing Earned PR Expectations
Yazeed Al Rasheed, Head of marketing And PR, Al-Arabia OOH Media

11.30 

Interactive Discussion With Speakers And Delegates

12.00

Networking And Refreshment Break

12.30 

Communications For Transformation: How To Be Build Capacity And Create Value
Basem Abdullah Alsallom, Assistant President , Corporate Communications & Marketing, General Authority of Civil Aviation (GACA), Kingdom of Saudi Arabia

13.00 

Successfully Preparing Your Company’s Leaders For Crisis
Fahad Bahdailah, Corporate Affairs Director, Mars

13.30 Creating Sustainability Campaigns: What Works And What Doesn’t
Tarik Ismail, Executive Director – Corporate Affairs, Sustainability & Board General Secretary, The Savola Group
14.00 

Interactive Discussion With Speakers And Delegates

14.30 

Lunch For Speakers And Delegates

15.15

 Interactive Workshop With Jesper Andersen From AMEC: Getting Started With PR Measurement
Attending this interactive workshop will enable you to:
•    Understand why measurement and analytics is important to PR professionals
•    Develop a successful measurement strategy
•    Turn data into insights
•    Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
•    Use Communications Research to Drive Business Results

17.00

End Of Global PR Summit Middle East 4

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Venue

Sheraton Riyadh Hotel & Towers, Riyadh, Saudi Arabia

Address: Olaya Junction of King Fahad and King Abdullah Road, Riyadh 11623, Saudi Arabia
Phone:+966 11 454 3300

Strategically located in the heart of the city centre, this landmark of Arabian hospitality has been connecting people in the heart of Riyadh for over 27 years. Sheraton Riyadh Hotel & Towers features 193 fully refurbished guest rooms including 18 suites and 12 villas.

With a strategic location, the hotel offers the perfect option for a comfortable business hotel in Riyadh.

Business travelers will appeciate the Club Rooms which offer Complimentary access to the Sheraton Club Lounge where you can enjoy complimentary daily breakfast, internet access and more.

The hotel offers a unique dining experience within two very well-known restaurants in Riyadh, La Piazza Italian Restaurant and Al Bustan All-Day Dining.