Global PR Trends Summit - Doha

June 1, 2014 - June 2, 2014, in Doha, Qatar

Photos

About the Event

Hello Qatar and welcome to the region's first ever event focusing on the latest trends in the global PR and communications world. Register today to master crisis communications, reputation management, visual PR and content PR. Seats are limited!

Speakers

Donald Steel Former Chief Communications Advisor, BBC

Piers Schreiber Jumeirah Group

Hubert Grealish Former Marketing Director, Philips, TomTom

Thierry Nicolet Schneider Electric

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Patrick Jephson Former Chief Of Staff To Princess Diana

Marc Langendorf Siemens AG

Anass Allouch Virgin Active Continental Europe

Noha Saad Vodafone, Egypt

Robin Hamman FleishmanHillard

Fadl Al Tarzi SocialEyez

Agenda

Day One
Sunday, 1st June 2014

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.20

Sharing In 20 Minutes What I Learned In Nearly 40 Years In Reputation Management
Mary Jo Jacobi, Corporate Director and Strategist and Former Communications Chief, HSBC, Royal Dutch Shell, BP America, USA

10.40

Analyzing The Importance Of Reputation Management For Your Senior Executives

Patrick Jephson, Private Secretary, Princess Diana, UK

11.00

Looking Beyond Crisis Communications:
Learning From The Past And Preparing For The Future


Marc Langendorf, Deputy Head Of Corporate Communications And Governmental Affairs, Siemens AG, Germany

11.20

Interactive Discussion With Mary Jo, Patrick and Marc

11.50

Networking And Refreshment Break

12.10

Lessons Learned In PR And Communications: The Vodafone Egypt Case Study

Noha Saad. Senior Manager, Media Relations, Vodafone Egypt, Egypt

12.30

Using CSR As A Reputation Management Tool


Piers Schreiber, VP Corporate Communications, Jumeirah Group

12.50

Interactive Discussion With Piers and Noha

13.10

Lunch For Speakers And Delegates

14.10

Crisis Communications Simulation Session: Crisis In A Social Media World
-
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
- The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback

Donald Steel, Former Chief Communications Advisor, BBC, UK

17.00

End Of Day One


Day Two
Monday, 2nd June 2014

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

10.20

The Art, Language & Mindset Of Game-Changing / Branding, Public Relations & Corporate Communications

Jonathan Wilson, Lecturer, Course Leader, Advertising and Marketing Communications, University Of Greenwich, UK

10.40

Analyzing The Latest Trends In Digital PR: A Virgin Active Case Study

Anass Allouch, Head Of European Communications, Virgin Active Continental Europe

11.00

Doing PR In A Social Media World: What Works In A LIKE Economy

Hubert Grealish, Founder And Partner, MPERA Consulting

11.20

Interactive Discussion With Jonathan, Anass And Hubert

11.50

Networking And Refreshment Break

12.20

Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Channel Alignment

Tomas Jensen, Director Corporate Communications MEA, Microsoft, Turkey

12.40

The Power Of Experiential Marketing And Events In Public Relations

Lubna Forzley, Director, Corporate Communications, BNP Paribas, Bahrain

13.00

Interactive Discussion with Tomas And Lubna

13.30

Lunch For Speakers And Delegates

14.30

Social Media: Everyone Is Talking About It But How Do We Measure It?

Robin Hamman, Director, Social Business, Fleishman Hilliard, UK

14.40

Analyzing The Latest Trends In Social Media Measurement


Fadl Al Tarzi, CEO, SocialEyez

15.10

Interactive Discussion With Robin And Fadl

15.40

Networking And Refreshment Break

16.10

Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing

Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France

16.30


Identifying The Latest Trends In PR Measurement And The Role Of The Barcelona Principles In PR Measurement


Andre Manning, VP External Relations, Booking.com, Netherlands

16.50

Closing Discussion And End Of Global PR Trends Summit

Our partners

Interested in partnering with us? Drop us an email today on info@thepworld.com

Silver Sponsor

Exclusive Event Partner

Exclusive Media Partner

Strategic Partner

Venue

W Hotel, Doha, Qatar

Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.