Global PR Trends Summit Egypt

March 29, 2015 - March 30, 2015, in Cairo, Egypt

About the Event

Hello Egypt! Welcome to the country's first ever global event on PR and communications. Get your ticket today to master the latest trends in crisis management, reputation, social media and CSR.

Speakers

Sarah Walker Kerr The Ritz-Carlton Hotel Company LLC

Donald Steel Former Chief Communications Advisor, BBC

Piers Schreiber Jumeirah Group

Karim Seifeddine Citi

Thierry Nicolet Schneider Electric

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Patrick Jephson Former Chief Of Staff To Princess Diana

Lorne Riley Dubai Airports

Andrew Dunnett Vodafone Foundation

Wendy Gold Roche

Maha Nagy Qsoft Holding

Noha Hefny PepsiCo

Noha Saad Vodafone, Egypt

Agenda


Global PR Trends Summit Cairo
Day One
Sunday, 29th
March 2015

09.00

Registration And Morning Coffee

09.45

Chairman’s Opening Remaks

Tomas Jensen, Senior Director, Corporate Communications, M&S Saatchi World Services

10.00

How To Make Business Leaders Better Communicators

Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator And Former Communications Chief,
BP America, Royal Dutch Shell,
Lehman Brothers and HSBC,
USA

10.30

Demonstrating Value To Your Senior Leaders: What Matters When It
Comes To Talking About Reputation Management To Your CEO And The
Company’s Senior Executives


Patrick Jephson, Former Chief Of Staff, Princess Diana And New York Times Bestselling Author, Shadows Of A Princess, UK

11.00

Vodafone Firsts

Noha Saad, External Communications Senior Manager, Vodafone Egypt

11.30

Interactive Discussion With Mary Jo, Patrick And Khaled

12.00

Networking And Refreshment Break

12.30

Evolving The Communications Function To Become A Strategic Resource For The
Businesss


Lorne Riley, Director, Corporate Communications, Dubai Airports, UAE

13.00

AlBernameg! A Crisis Working For Your Brand; Dos And Don'ts Of Crisis
Communications

Maha Nagy, Head of Communications and PR, Qsoft Holding, Egypt

13.30

Interactive Discussion With Lorne And Maha

14.00

Lunch For Speakers And Delegates

15.00

Crisis Simulation Workshop: Crisis Communications In A Social Media
World


Donald Steel, Former Chief Communications Advisor, BBC And Global Expert On Crisis Communications, UK

17.30

End Of Day One


Global PR Trends Summit
Day Two
30th March 2015

09.00

Morning Coffee

09.45

Chairman’s Opening Remarks

Tomas Jensen, Senior Director, Corporate Communications, M&S Saatchi World
Services

10.00

Building Corporate Reputation In The Digital Era

Wendy Gold, International Communications Manager, Skin & Oncology Innovation, Roche, Switzerland

10.30

Rich Content And Partnerships As Tools For Successful PR And Marketing
Campaigns

Piers Schreiber, VP Corporate Communications, Jumeirah Group, UAE

11.00

Interactive Discussion With Wendy And Piers

11.30

Networking And Refreshment Break

12.00

A More-Than-Philanthropy Approach To CSR In The MENA Region Focused
On Empowerment, Employment And Entrepreneurship

Karim Seifeddine, Head of Corporate Communications, Middle East and Africa,
Citi, UAE

12.30

The Rise And Rise Of Luxury PR: Insights Into Recent Studies


Sarah Walker Kerr, Regional Director of Public Relations MEA, The Ritz-Carlton
Hotel Company LLC, UAE

13.00

Interactive Discussion With Karim And Sarah

13.30

Lunch For Speakers And Delegates

14.30

Interactive Discussion With Colleen Harris On Reputation Management

Colleen Harris, Former Press Secretary To Prince Charles and Princes William And Harrry And Official Spokesperson, William And Kate's Wedding, UK

15.15

Increasing The Efficiency Of PR Agencies Through Measurement,
Motivation And Best Practice Sharing

Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France

16.00

End Of Global PR Trends Summit

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