Global PR Trends Summit Jordan

November 16, 2014 - November 17, 2014, in Amman, Jordan

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About the Event

Hello Jordan! Welcome to the country's first ever global PR event. Get your ticket today and master the latest trends in crisis communications, social media, reptuation management and CSR.

Speakers

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Donald Steel Former Chief Communications Advisor, BBC

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Piers Schreiber Jumeirah Group

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Patrick Jephson Former Chief Of Staff To Princess Diana

Heather Mitchell Unilever Hair Care

Mohammed Rahma Advisor to the Egyptian Minister of Civil Aviation for Media and Communications

Amjad Tadros ShooFeeTV

Jumana Twal Bidaya Corporate Communications

Jonathan Woodier Santander UK

Agenda

Day One
Sunday, 16th November 2014

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks- Donald Steel, Former Chief Advisor, BBC

10.15

Opening Keynote Presentation By Zain Jordan

10.45

Case Study: Crisis Communication During the Crisis in Egypt - Protecting Your Company in Times of Uncertainty

Mohammed Rahma, Advisor to the Egyptian Minister of Civil Aviation for Media and Communications

11.15

Interactive Discussion With The Speakers

11.30

Networking And Refreshment Break

12.00

Building And Maintaining A Strong Local And Global Reputation: Lessons Learned By The Iron Lady Of PR

Mary Jo Jacobi, Presidential Advisor And Former Chief Communications Officer, BP America, Royal Dutch Shell, Lehman Brothers and HSBC

What Has Working For Princess Diana Taught Me About Reputation
Management

Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author, Shadows Of A Princess

13.15

Lunch And Networking Break

14.15

Crisis Communications Simulation Session: Crisis In A Social Media World

In this interactive session led by Donald Steel, one of the world’s biggest crisis experts, articipants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.

Donald Steel, Former Chief Communications Advisor, BBC

17.00

End Of Day One


Day Two
Monday, 17th November 2014

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

Regional Panel: PR Trends And Opportunities In Jordan


Amjad Tadros,
Founder And CEO, ShooFee TV
Jumana Twal, CEO, Bidaya

10.45

Lessons Learned On Reputation From Working With The British Royal Family

Colleen Harris, Former Press Secretary To Prince Charles and Princes William and Harry

11.30

Networking And Refreshment Break

12.00


Using Strategic Communications To Restore Your Company's Reputation


Jonathan Woodier, Head Strategic Communications,

Santander UK

12.30


Integrating Social Media Into Your Existing PR Strategy: What Works And What Doesn’t



Alex Malouf,
Corporate Communications Manager, Arabian Peninsula

13.00


Rich Content And Partnerships As Tools For Successful PR And Marketing Campaigns



Piers Schreiber
, VP Corporate Communications, Jumeirah Group

13.30

Interactive Discussion With Jonathan, Alex and Piers

14.00

Lunch For Speakers And Delegates

15.00

Interactive Workshop On PR Measurement:


Identifying The Latest Trends In PR Measurement And The Role Of The
Barcelona Principles In PR Measurement

Andre Manning, VP Corporate Communications,
Booking.com

16.30

End Of Global PR Trends Summit

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