Marketing Kingdom Baku 2

April 10, 2014 - April 11, 2014, in Baku, Azerbaijan

Photos

About the Event

Azerbaijan's only global marketing event is back with presentations by the world's leading marketing and social media gurus. Get your tickets today to master the latest trends in content, digital marketing, customer experience and reputation management.

Speakers

Piers Schreiber Jumeirah Group

Timothy White TEVA Pharmaceutical

Mads Holmen Bibblio

Hubert Grealish Former Marketing Director, Philips, TomTom

Jesse Ringham Tate Museum

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Patrick Jephson Former Chief Of Staff To Princess Diana

Sebastian Micozzi British American Tobacco

Richard Beaumont Rolls-Royce plc

Justin Hannemann Global Vice President Marketing Ecommerce, WorldPay

Karen Carter Microsoft

Kent McNeley Azerfon

Aynur Unalan Kaplan HP

Agenda

Day One- 10th April 2014

09.00

Registration And Morning Coffee

10.00

Branding Through Knowledge - Help The World To Help Yourself

Mads Holmen, Founder and CEO, Bibblio

10.40

Life After Like Economy

Hubert Grealish, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom

11.20

Interactive Panel Discussion With Mads And Hubert

11.40

Networking And Refreshment Break

12.10

Building World Class Brands


Kent McNeley, CEO, Azerfon

12.50


Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best



Jesse Ringham, Head Of Digital, Tate Museum

13.30

Interactive Panel discussion With Kent And Jesse

13.50

Lunch For Speakers And Delegates

14.50

Beyonce And Pepsi: The Power Of Partnerships In Marketing


Sebastian Micozzi, Head of Marketing, PepsiCo

15.30

Upstream Marketing: Enhancing Brand Value Through Engaging Your Supply Chain

Richard Beaumont, VP Purchasing, Rolls-Royce plc

16.10

Interactive Panel Discussion With Sebastian And Richard

16.30

End Of Day One
Day Two: 11th April 2014

09.00

Morning Coffee

10.00

All Roads Lead To Reputation: Creating And Maintaining A Strong Reputation For Your Company And Your Senior
Management

Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator, BP America, Royal Dutch Shell, Lehman Brothers and HSBC

Patrick Jephson, Former Private Secretary To Princess Diana, New York Times Bestselling Author

10.40

Rich Content And Partnerships As Tools For Successful PR And Marketing Campaigns

Piers Schreiber, VP Corporate Communications, Jumeirah Group

11.20

Interactive Panel Discussion With Mary Jo, Patrick And Piers

11.40

Networking And Refreshment Break

12.10

Experiential Marketing – Using Face-To-Face Engagement To Drive Your Business


Karen Carter, Director of Worldwide Operator Channel Partner Marketing, , Microsoft

12.50

The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World

Timothy White, Global Director and Head of Customer Interaction Management, Lundbeck

13.30

Interactive Panel Discussion With Karen And Timothy

13.50

Lunch For Speakers And Delegates

14.50

Business To Business Brand Development Versus Consumer Brands


Justin Hannemann, Global Vice President Marketing Ecommerce, WorldPay

15.30

Adapting Your Marketing Strategy To Different Markets

Aynur Unalan Kaplan, Marketing Strategy, EMEA Enterprise Group Marketing, HP

16.10

Interactive Discussion With Justin And Aynur

16.30

End Of Conference

Our partners

Platinum sponsor

Official HR Partner

Preferred Advertising Agency

Official Business Magazine

Gold sponsor

Media Partners

Official magazine

Official Youth Partner

Official News Agency