Marketing Kingdom Beirut

March 17, 2016 - March 18, 2016, in Beirut, Lebanon

Photos

About the Event

Welcome to the Marketing Kingdom Beirut!

After the phenomenal success in Egypt, Jordan, Qatar, Azerbaijan and Croatia, the Marketing Kingdom, the world's fastest growing marketing event, is finally coming to Lebanon from 17-18 March 2016.

The Marketing Kingdom Beirut will cover all the latest trends in the global marketing world with special focus on social media measurement, content marketing, mobile marketing and digital marketing.

Facts & Figures

Speakers

Ian Manning Facebook

Hussein Dajani Nissan

Noha Bashir VISA

Scott Hicks Facebook

Antoine Caironi Twitter

Hussein Freijeh Yahoo!

Khaled ElAhmad DigiArabs

Alper Eroglu Unilever

Agenda

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

The Power Of #NOW

Antoine Caironi, Client Partner, Twitter

10.45

Understanding The Challenges And Opportunities In Mobile Marketing

Ian Manning ,Head of Agencies Middle East, North Africa & Pakistan, Facebook

11.15

Interactive Discussion With Antoine And Ian

11.45

Networking And Refreshment Break

12.15

What Millennial Want: Content Management Best Practices


Hussein Freijeh, Managing Director MENA, Yahoo!

12.45

Creating A Content That Stands Out: Tips And Tricks

Noha Bashir, Director of Social And Digital Marketing, CEMEA, Visa

13.15

Interactive Discussion With Hussein And Noha

13.45

Lunch For Speakers And Delegates

14.45

10 Mistakes That Companies Should Avoid On Social Media

Khaled ElAhmad, Social Media Trainer And Consultant, DigiArabs

15.15

Working With Influencers: What Works, What Doesn’t

Hussein Dajani, Chief Operating Officer, Hug Digital

15.45

Interactive Discussion With Khaled And Hussein

16.15

End Of Day One

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

Content And Connections: How To Engage Your Consumers And Your Community + Few Leadership Tips For All Marketers


Ania Jakubowski, General Manager, Poland And The Baltic, Coca-Cola

10.45

Working With Connected Celebrities


Alper Eroglu, Marketing Director, Home Care, Unilever Turkey

11.15

How Technology Is Changing The Global Marketing World And How Should Companies Adapt


Rayan Karaky, Head of DoubleClick, Google

11.45

Interactive Discussion With Anna, Alper And Rayan

12.15

Networking And Refreshment Break

12.45

Developing Your Brand Purpose On Social Media (Part 1)


Interactive Workshop With Scott Hicks, International Social Media Expert

Understand Consumer Behavior on Social Media
Explore people's need to be social
Discover the social science behind sharing
Analyze engagement to reveal social insights




Start With Your Why:
How your story resonates with social media users
Your brand purpose - brand briefs + creative examples

13.30

Lunch For Speakers And Delegates

14.30

Workshop Continues


Be Your “Why” on Social Media:
Learn to speak with authenticity
Develop the power of imagery
The importance of brand consistency




Light up the Content:
Craft engaging Brand Stories
Sharpen your skills on storytelling tools for social media

About Your Expert Workshop Leader:

Scott Hicks, International Social Media Expert,

Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi

16.30

End Of Marketing Kingdom Beirut

Our partners

Interested in promoting your brand or services? Contact Ivana today at ivana@thepworld.com

Exclusive Event Partner

Official Business Magazine

Media Partners

Official Newspaper

Startup Partner

Venue

The Mövenpick Hotel, Beirut, Lebanon

The Mövenpick Hotel Beirut is the only business hotel with extensive resort facilities in Beirut. Located directly on the Mediterranean Sea and only ten minutes from the airport, this upscale 292-bedroom hotel offers all you would expect from a 5-star beach resort. The restaurants create authentic Lebanese and international cuisine and our range of bars, including our famous chill-out bar Square, is perfect for relaxing with drinks in the evening.