Marketing Kingdom Belgrade 2

March 5, 2015 - March 6, 2015, in Belgrade, Serbia

Photos

About the Event

Welcome to Serbia's leading marketing event! Get your tickets today and master the latest trends in influencer marketing, social media, digital marketing and content management. Seats are limited!

Speakers

Alper Eroglu Unilever

Sean Gardner

Ania Jakubowski Coca-Cola

Steffen Ruebke Henkel Beauty Care

Scott Neuman IBM Central & Eastern Europe

Eduard Castelló YouTube

Eva Appelbaum BBC Earth, BBC

Heidi Taylor PwC

Annisa Arishti Philips

Robin Hamman Stradigital

Katarina Pribicevic McCann Belgrade

Agenda



Day One, 5th March 2015

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.10

IT’S ALL ABOUT THE CONTENT
Content And Connections: Engaging With Consumers, Customers And The Community

Ania Jakubowski, General Manager Poland And Baltics, Coca-Cola

10.50

THE POWER OF SOCIAL MEDIA EXPERIENCE:
Creating The Right Social Media And Customer Experience For Your Online Platforms: The You Tube Story

Eduard Castello, Manager, Content Partnerships, YouTube

11.30

Interactive Discussion With Anja and Eduard

12.00

Networking And Refreshment Break

12.30

Interactive Workshop With Forbes Magazine #1 Social Media Influencer

How The Various Facets Of Customer Online Behaviour Influence Spending Habits:
The Psychology Of What Customers Do Online

Sean Gardner, Forbes #1 Social Media Power Influencer, Forbes Top 50 Marketing Influencer, Keynote Speaker, Huffington Post Columnist

13.30

Lunch For Speakers And Delegates

14.30

Connectivity as a brand obligation: Old news or potential for the future?

Miloš Dukić, Head of Corporate Marketing department, Telekom Serbia
Ivana Kozličić, Marketing Manager Master Card

Milija Magdelinić - Operational Marketing Director, Delhaize Serbia
Moderator: Katarina Pribicevic, Strategic Planning Director, McCann Belgrade

15.15

Heart To Heart: Rules Of Engagement For The Social Era

Heidi Taylor,
Head of Government and Public Sector Marketing, PwC

16.00

End Of Marketing Kingdom Day One


Day Two, 6th March 2015

09.00

Morning Coffee

10.15

Chairman’s Opening Remarks

10.30

Will Creative Technology Drive The Next Era Of Marketing?

Alper Eroglu, Global Media Director, Deodorants and Oral Care Categories, Unilever

11.00

New Imperatives For Digital Design And Branding

Scott Neuman, Chief Marketing Officer, IBM Eastern and Central Europe

11.30

Interactive Discussion With Alper And Scott

12.00

Networking And Refreshment Break

12.30

IT’S ALL ABOUT YOUR CUSTOMERS: Customer Is King: Winning Strategies For Engaging Your Customers

Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care

13.00

A Picture Is Worth A Thousand Words: The Philips #Lifeislight Instagram

Campaign + Checklist For Your Own Campaigns Including Learnings From Working With The Instagram Community

Annisa Arishti, Global Social Media And Community Manager, Philips

13.30

Interactive Discussion With Steffen And Annisa

14.00

Lunch For Speakers And Delegates

15.00

Fickle Friends - Moving Your Brand's Social Strategy Beyond Fan Counts and
Likes


Robin Hamman, International Social Media Expert And Founder, Stradigital

15.30

Social Media Teams As The Vanguard Of New, More Agile Ways Of Working
Inside The Wider Firm


Eva Applebaum, Head Of Digital, BBC Earth

16.00

Interactive Discussion With Robin And Eva

16.30

End Of Conference

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