Marketing Kingdom - Belgrade 2012

October 18, 2012 - October 19, 2012, in Belgrade, Serbia

Photos

About the Event

Hello Serbia! Welcome to the Marketing Kingdom Belgrade- the first ever event in the country to feature a presentation by Facebook! Get your ticket today and master the latest trends in today's fast changing marketing and social media world.

Speakers

Irina Pashina SAP SE

Kelvin Lee Thomson Reuters

Ania Jakubowski Coca-Cola

Lars Silberbauer LEGO Group

Karim Seifeddine Citi

Hubert Grealish Former Marketing Director, Philips, TomTom

Serhad Bolukcu Facebook

Philip Taylor VisitBritain

Johnny Kroneld Hewlett Packard

Joshua Partridge Yahoo!

Ian Hunter Fujitsu

Chris Stock FourThirds

Frank van der Heijden Coca-Cola Hellenic

Lillo Buhnik Unilever

Justin Hannemann American Express

Marija Rooz Jaguar Landrover

Terence Parris PUMA

Stuart McLennan BBC Advertising

Jan Nowak Nokia

Karen Carter Microsoft International

Johnny Kroneld Hewlett Packard

Sophie Ponet Kellog Company

Agenda

Day One, 18 October 2012

08.00

Registration And Morning Coffee

09.00

Chairman’s Opening Remarks

09.15

Opening Keynote: Using Customer Insight To Build Social Loyalty Through Community And Fan Engagement
Lars Silberbauer
, Head of Social Media, LEGO Group

10.00

The Key Principles of Effective Marketing In A Connected World

Serhad Bolukcu, Lead, Central and Eastern Europe, Global Marketing Solutions,

Facebook

10.45

Networking And Refreshment Break

11.15

Exploring how Social Media can help you reach to wider, new and international markets – What are the risks in going global?
Philip Taylor
, Head of Digital, VisitBritain

12.00

Hewlett Packard Case Studies: Marketing As It Matters- Implementing New Strategies Through Consumer Projects
Johnny Kroneld
, Lead Marketing Manager Direct Sales, Hewlett Packard

12.45

Lunch For Speakers And Delegates

13.45

Content, Content, Content: The Continued Importance Of Great Content Both For Audiences And Advertisers Whatever The Platform

Stuart McLennan,
Regional Director For Emerging
Markets
, BBC Advertising

14.30

How Content Consumption Is Driving Innovation: How Smartphones, Tablets And Social Media Is Chaning The Way People Consume Media For Both Traditional And Online
Joshua Partridge
, Director, Yahoo! Expansion Markets, Yahoo!

15.15

Networking And Refreshment Break

16.00

From Global Guessing To Local Knowing: Location Based Services As The Core Of Every Worldwide Customer Engagement
Jan Nowak,
Head of Developer Tools & Engagement, Nokia

16.45

Marketing From The Heart
Ian Hunter, Global Head Of Cloud Marketing, Fujitsu And Chris Stock, Managing Director, FourThirds

17.30

End Of Day One And Networking Cocktail
Day Two, 19 October, 2012

09.00

Morning Coffee

09.45

Chairman’s Opening Remarks

10.00

From Consumer To Shopper Marketing: How Understanding The Needs & Habits of Shoppers Will Help You To Sell More
Frank van der Heijden,
Former Commercial Director At Coca-Cola Hellenic

10.45

Successful Marketing In The Digital Era: How The Internet Revolution Has Changed The Way Of Consumers And Buyers
Lillo Buhnik
, Customer Strategy And Marketing Director, Unilever

11.30

The 'Membership Effect' - Bringing buyers and sellers together
Justin Hannemann
, Marketing Director, American Express

12.15

Networking And Refreshment Break

12.45

Integrated Launch Planning As A Critical Enabler For Your Marketing Strategy
Marija Rooz,
Launch Planning & Campaigns Manager, Jaguar Landrover

13.30

Messaging In The New Media Age: The Changing Role Of Messaging Alongside Media Channels And Marketing, Mastering The Implications And Recognizing The Opportunities For Brands Of All Sizes

Hubert Grealish, Global Head of Brand Communication, Diageo

14.15

Lunch For Speakers And Delegates

15.15

Launching A Global Multi-Brand Web Platform For Greater Customer Engagement
Terence Parris, Head of Marketing Teamsport, PUMA

16.00

Driving The Customer Journey And Maximizing Revenue By Developing Your Use Of Social Media As A Relationship-Building Tool LinkedIn Representative

16.45

Talking To Your Customer: Should You Go Local, Social, Or Mobile?
Irina Pashina
, Marketing Localization Manager, SAP Global Marketing

17.30

End Of Conference

Our partners

Exclusive Marketing Portal

Exclusive Branding Partner

Exclusive TV Partner

Exclusive Media Partner

Official News Portal

Official blog Croatia

Official marketing website

TV Partner

Official Blog Macedonia