Marketing Kingdom Cairo 2

October 26, 2016 - October 27, 2016, in Cairo, Egypt

Photos

About the Event

Last year over 300 marketers attended the first ever event in Egypt to feature international speakers from the world's biggest brands. 

In 2016, we are taking the Marketing Kingdom Cairo to the next level by bringing to you world class marketing experts whose work is changing the global marketing world.

So, what can you expect at Marketing Kingdom Cairo 2?

  • Interactive presentations by 18 iconic global marketers
  • Discussions on the latest trends in marketing with special focus on: mobile marketing, customer experience, user generated content and social media measurement
  • Unique opportunity to network with over 400 marketers from Egypt, North Africa and the Middle East

Get your ticket today and join us at the most important marketing event in Egypt in 2016!

Speakers

Abraham Abbi Asefaw The Pop Up Agency

Maksimilian Kallhed The Pop Up Agency

Tim McLoughlin Hotels.com

Ian Manning Facebook

Priya Patel Instagram

Benjamin Ampen Twitter

Nourah AlFayez Google

Mohamed El Sharkawy Unilever

Mike Fairburn Sony Music Entertainment Middle East

Filippo Vizzotto Shazam

Mohamed Megahed Connect Ads

Darre Van Dijk TBWA Amsterdam

Magnus Zaar Think Agency, Sweden

Kelvin Lee Thomson Reuters

Khaled Ismail Tetra Pak

Suhail Masri Bayt.com

Agenda

08.00

Registration And Morning Coffee

09.00 

Chairman’s Opening Remarks

09.15 

Winning The Big Mobile Game: Setting Up A Winning Mobile Marketing Campaign
 
Ian Manning, Head of Agencies Middle East, North Africa & Pakistan, Facebook

09.45 

Your Live Connection To Culture
 
Benjamin Ampen, Head Of Revenue, MEA, Twitter

10.15 

From Inspiration To Action, From Passion To Purchase: How Marketers Can Embrace Passion-Based Marketing And Thrive In The Era Of Expression
 
Priya Patel, Business Development Lead, Middle East, Turkey And Africa, Instagram

10.45

Interactive Discussion With Speakers And Delegates

11.15

Networking And Refreshment Break

11.45 

What Corporate Brand Marketers Can Learn From Startups
 
Khaled Ismail, VP Corporate Communications, Tetra Pak

 12.15 

Digital Transformation Covering How Marketing Is Changing And The Role Ad Tech Is Playing In This Evolution
 
 Nourah AlFayez, DoubleClick Sales Manager - MENA, Google

12.45

Interactive Session With Mohamed Megahed, Regional Commercial Director, Connect Ads: Understanding And Mastering The Latest Trends In Digital Advertising

13.15

Interactive Discussion With Speakers And Delegates

13.30

Lunch For Speakers And Delegates

14.30

Storytelling In The Digital Age: How Not To Fear The Digital Landscape
 
Darre Van Dijk, Chief Creative Officer, TBWA Amsterdam

15.00

Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
 
Tim McLoughlin, Head Of Social Media, Hotels.com

15.30

How We As A Business Have Adapted Our Marketing Strategies To Take On The Music And Wider Marketing Industry Challenges

Mike Fairburn, General Manager, Sony Music Entertainment Middle East

16.00

Interactive Discussion With Speakers and Delegates Led by Nancy Kamal, Marketing Manager at Bayt

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

10.10

Navigating The New Video Landscape: Actionable Analytics, Maximizing Viewership And Maximizing Effect
 
Magnus Zaar, Founder, Think Agency Sweden

10.40

From Mobile-First to Mobile-Only: How to Evolve Mobile Experience to Reach Connected Customers
 
Filippo Vizzotto, Country Manager, Italy, Shazam

11.10

Interactive Discussion With Speakers And Delegates

11.40

Networking And Refreshment Break

12.10

Marketing Research in the Connected World: Moving From Testing First to a 'Learn by Doing’ Mindset
 
Mohamed Elsharkawy, Director CMI - Consumer Market Insights - Hair Care Global, Unilever

12.40

We Only Need 48h To Solve A Marketing Problem (Preview)
 
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency

13.10

Crushing the Myth Of B2B Social Media
 
Kelvin Lee, Director, Social Media Marketing, Thomson Reuters

13.40

Interactive Discussion With The Speakers And Delegates

14.00

Lunch For Speakers And Delegates

15.00

Interactive Workshop: We Only Need 48h To Solve A Marketing Problem
 
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement.
 
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency

17.00

End Of Marketing Kingdom Cairo

Our partners

Interested in promoting your brand or services? Contact Ivana today at ivana@thepworld.com

Silver Sponsor

exclusive mobile partner

Media Partners

Exclusive Digital Partner

Strategic Career Partner

Venue

Fairmont Towers Heliopolis, Cairo, Egypt

Fairmont Towers is perfectly placed in Cairo’s distinctive presidential quarter and blends stylishly luxurious accommodation with business and conference facilities unmatched anywhere else in the city.