Marketing Kingdom Skopje

September 30, 2016, in Skopje, Macedonia

Photos

About the Event

Hello Macedonia!

After the phenomenal success in 13 different countries, the Marketing Kingdom is finally coming back home, on 30th September in Skopje.

Featuring cutting edge presentations by some of the world's most innovative marketers and communications professionals, the Marketing Kingdom Skopje will provide you with the opportunity to get deeper understanding of today’s ever changing marketing trends and will provide you with a natural support structure that will help you stretch your marketing and social media knowledge beyond your normal limits.

You can't master the latest marketing trends from behind your desk. 

Speakers

Irina Pashina SAP SE

Noha Bashir VISA

Timothy White TEVA Pharmaceutical

Lazar Dzamic Google ZOO NACE

Amy Gray VisitBritain

Richard Harless Shazam Entertainment

Ania Jakubowski Coca-Cola

Heather Mitchell Unilever Hair Care

Jamal Al Mawed Rolls Royce Motor Cars

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Tom Webster Shell

Agenda

08.00

Registration And Morning Coffee

08.45

Opening Remarks

09.00

The Wedge: The Nearly Almost Perfect Advertising: How Marketing Has Completely Changed And Remained The Same

Lazar Dzamic, Former Head of Brand Planning, Google ZOO NACE

09.30

Creating Iconic Content: How To Use Emotion In Advertising Content To Hook The Audience

Ania Jakubowski, Former General Manager, Poland and the Baltic, Coca-Cola

10.00 

The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of  Your Marketing Strategy
             
Richard Harless, Country Manager Germany, Shazam

10.30 

Interactive Discussion With Lazar, Ania and Richard

11.00 

Networking And Refreshment Break

11.30 

Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience
 
Irina Pashina, Director Marketing and Communications, SAP SE

12.00 

Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI

Noha Bashir, Social Media Director, CEMEA, Visa

12.30 

From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences

Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars

13.00 

Interactive Discussion With Irina, Noha and Jamal

13.30 

Lunch For Speakers And Delegates

14.15 

What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
 
Tom Webster, Global Social Media Strategy Manager, Shell, UK

14.45 

Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study
 
Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care

15.15 

Lessons Learned From Pharma Marketing; Where Do We Expect Multichannel To Be!

Timothy White, Head of Customer Experience, TEVA Pharmaceuticals 

15.45 

Interactive Discussion With Tom, Heather And Timothy

16.15 

Networking And Refreshment Break

16.30 

Building A Strong Country Brand: Marketing And PR Methods That Work
 
Amy Gray, Head Of Tourism Affairs, Visit Britain

17.00 

Closing Keynote: Reputation As Your Company’s Strongest Asset 
 
Mary Jo Jacobi, Corporate Director, Strategist And Former Communications Chief, HSBC, Lehman Brothers, Royal Dutch Shell And BP America
 
Patrick Jephson, New York Times Bestselling Author And Former Chief Of Staff To Princess Diana

17.30 

Interactive Discussion With Amy, Mary Jo and Patrick

17.45 

End Of Marketing Kingdom Skopje

Our partners

Interested in promoting your brand or services? Contact Ivana today at ivana@thepworld.com

Platinum sponsor

Exclusive Marketing Portal

technology partner

Exclusive PR Partner

Exclusive Media Partner

Media Partners

Exclusive Digital Partner

Official Radio Partner

Venue

Aleksandar Palace, Skopje, Macedonia

The hotel Aleksandar Palace, leading hotel in Macedonia, is located on the right bank of the river Vardar next to the city park, only 3 km away from the town center and just next to the most important administrative, cultural and historical buildings.