Marketing Kingdom Zagreb

March 1, 2012 - To: March 2, 2012, in Zagreb, Croatia

Photos

About the Event

Welcome to Croatia's first ever global marketing event. Register today to master the latest trends in marketing and social media with the help of our marketing gurus from Facebook, Coca-Cola, BBC and many others.

Speakers

Julian Pate Manchester City Football Club

Dennis van Heezik Philips

Daniel Ackermann iSTUDIO

Marc Rougier Scoop.it

Martijn de Jong Tele2

Zuzanna Gierlinska Microsoft Advertising

Ryan Eckel PUMA

Rebecca Jones BBC Worldwide

Bruce Bale Facebook

Alex Conabeare Citi

Lars Silberbauer LEGO Group

Chris Stock FourThirds

Ian Hunter Fujitsu

Timothy White TEVA Pharmaceutical

Sietse Bakker Eurovision Song Contest

Frank van der Heijden Coca-Cola Hellenic

Mads Holmen Bibblio

Joshua Partridge Yahoo!

Agenda

Day One, 1 March 2012

08.00

Registration And Morning Coffee

09.00

Chairman’s Opening Remarks

09.15

Opening Keynote: Practical Social Media Tools To Help You Build A Strong Brand: The Eurovision Experience
Sietse Bakker
, Event Supervisor, Eurovision Song Contest And Author, How To Live Wow

10.00

The Key Principles of Effective Marketing In A Connected World
Bruce Bale
, Head of Sales - CEEMEA, Global Marketing Solutions, Facebook

10.45

Performance Is The King Of Marketing
Daniel Ackermann, iSTUDIO

11.15

Networking And Refreshment Break

11.30

Changing Mindset & Creating The Social Company- Developing & Implementing a Global Social Media Strategy
Lars Silberbauer
, Head of Social Media, LEGO Group

12.15

Curation: An Opportunity For Content Marketing
Marc Rougier,
President And Co-founder, Scoop.it

13.00

Lunch For Speakers And Delegates

14.00

Why The Best Social Marketers Know Their Target Market Inside And Out – What Are Their Secrets
Martijn de Jong
, Director Online & Ecommerce, Tele2

14.45

Developing An Integrated Marketing Communications Strategy
Julian Pate,
Head of Marketing, Manchester City Football Club

15.30

Marketing vs. Technology: The Journey To Embed An eCRM Strategy At BBC Worldwide
Rebecca Jones
, Head of Marketing Planning, BBC Worldwide

16.15

Networking And Refreshment Break

16.30

From Consumer To Shopper Marketing: How Understanding The Needs & Habits of Shoppers Will Help You To Sell More
Frank van der Heijden
, Commercial Director, Coca-Cola Hellenic

17.15

The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World
Timothy White
, Head of eMarketing, Novartis

18.00

End Of Day One And Networking Cocktail
Day Two, 2 March, 2012

09.00

Morning Coffee

09.45

Chairman’s Opening Remarks

10.00

Marketing From The Heart
Ian Hunter
, Global head of Cloud marketing, Fujitsu
Chris Stock
, Managing Director, FourThirds

10.45

What Are The New Rules of Digital Marketing?
Joshua Partridge
, Head of Yahoo! Expansion Markets, Yahoo!

11.30

Engage Your Customer Through Social Enabled Digital Signage
Andrija Frincic
, Business Development Director, SAGENA

12.00

Networking And Refreshment Break

12.15

Using Branded Video Content To Strengthen Your Brand’s Position In The Market
Mads Holmen,
Planning Director, Go Viral

13.00

Meet The 3 Screens – As Told By Microsoft Advertising
Zuzanna Gierlinska
, Global Agency Director, Microsoft Advertising

13.45

Lunch For Speakers And Delegates

14.45

Mastering A Digital-Brand Strategy That Supports Your Company’s Goals
Alex Conabeare
, Head of Digital and Brand, Citi

15.30

Managing The New Rules of A Multichannel Marketing Strategy
Ryan Eckel
, Head of Marketing, Eastern Europe, Middle East, Africa, India, PUMA

16.15

Digital Marketing As a Service
Dennis van Heezik, Program Director Digital Marketing, Philips

17.00

End Of Conference

Our partners

Silver Sponsor

Exclusive Media Partner

Exclusive Web Portal

Exclusive Creative Partner

Event partners

Official Youth Partner

Official marketing publication

Official blog Croatia

Official blog