PR Kingdom

June 11, 2012, in Zagreb, Croatia

Register Now

About the Event

After the phenomenal success of the Marketing Kingdom, we are back to Croatia with an event focusing on the latest trends and challenges in today's fast changing PR world. Get your tickets now to learn from the best!

Speakers

John Neilson Lockheed Martin

Richard Harless Shazam Entertainment

Milorad Ajder Ipsos MORI Reputation Centre

Thierry Nicolet Schneider Electric

Wendy Gold GE Power Conversion

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Philip Dewhurst Gazprom Marketing

Jonathan Wilson University Of Greenwich UK

Agenda

PR KINGDOM OFFICIAL PROGRAMME

08.30

Registration And Morning Coffee

09.25

Chairnan’s Opening Remarks

09.30

Public Relations In The Era Of Social Media
Wendy Gold
, European PR Lead, Microsoft International

10.10

Crisis Management: Learning From My Gazprom Experience
Philip Dewhurst
, Senior Advisor, College Hill And Former PR Director, Gazprom International

10.50

Reputation Management Masterclass
Patrick Jephson
, Private Secretary to HRH Princess Diana And Author, Shadows of a Princess
Mary Jo Jacobi, Former VP Communications, British Petroleum, Former Communications Director, Shell, HSBC, Lehman Brothers, Former Special Assistant to President Reagan and Civil Commissioner to HRH Queen Elizabeth

11.50

Networking And Refreshment Break

12.10

Reputation As Your Strongest Asset: Lessons Learn From My Work With HRH Prince Charles and Princes William and Harry
Colleen Harris
, Official Spokesperson, William and Kate’s Royal Wedding And Former Press Secretary to HRH Prince Charles, William and Harry

12.50

Moving From Reputation Risk To Market Opportunity
Milorad Ajder
, Managing Director, IPSOS Mori Reputation Center

13.30

Lunch For Speakers And Delegates

14.20

PR Measurement At Schneider: Best practice in Implementing PR Processes And Measurement Principles
Thierry Nicolet
, Senior Vice President Press Relations, Schneider Electric

15.00

The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta
Jonathan Wilson
, Senior Lecturer, Course Leader, Advertising and Marketing Communications Management, University of Greenwich UK

15.40

Mastering The Politics Of PR
Richard Stephenson
, Former Group Director PR, The Royal Mail Group

16.20

End Of Conference

Our partners