Sarajevo Marketing Kingdom

May 21, 2012, in Sarajevo, BIH

Photos

About the Event

After the phenomenals success in Zagreb, the Marketing Kingdom is finally coming to Sarajevo. Featuring presentations by some of the world's most acclaimed marketers, the Marketing Kingdom Sarajevo will help you master the latest trends in social media and marketing. Get your tickets today!

Speakers

Delphine Remy-Boutang IBM

Jason Hughes BSkyB

Lillo Buhnik Unilever

Annemieke Bossen KLM

Hubert Grealish Former Marketing Director, Philips, TomTom

Timothy White TEVA Pharmaceutical

Andrea Monaci HP

Justin Hannemann American Express

Agenda

08.00

Registration And Morning Coffee

09.00

Chairman’s Opening Remarks

09.15

Case Study: IBM’s Approach To Social Media: Leading With The IBMer
Delphine Remy-Boutang, WW Digital Social Media Marketing Manager, IBM

09.55

How To Become A Socially Enabled Business –Adapting For Change By Brining The Virtual World To Life
Annemieke Bossen, Head of B2B Marketing, KLM

10.35

The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World
Timothy White, Head of eMarketing, Novartis

11.15

Networking And Refreshment Break

11.30

Mastering Portfolio Marketing: Making Marketing Add Value To Sales
Andrea Monaci, Marketing Director, Hewlett Packard

12.10

What Are The New Rules Of Digital Marketing
Lillo Buhnik, Customer Strategy And Marketing Director, Unilever

12.50

Lunch For Speakers And Delegates

13.50

Messaging In The New Media Age
Hubert Grealish, Global Head of Brand Communication, Diageo

14.30

Beyond The Homepage
Simon Dupuy, Head of Online Advertising, Expedia

15.10

Product Placement - 1 Year On: Learning From Sky On The
Emerging UK Product Placement Market- Is It Right For Your Brand?
Jason Hughes, Head Of Branded Content And Product Placement, BSkyB

15.50

How Can Global Brands Succeed In New Markets
Justin Hannemann, Marketing Director, American Express

16.30

End Of Event

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