Sofia Corporate Communications Experience

February 28, 2013 - March 1, 2013, in Sofia, Bulgaria

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About the Event

Welcome to Bulgaria's first ever global event focusing on the latest trends in PR and communications. Get your ticket today to master the latest trends in crisis communications, social media, reputation management and employee engagement.

Speakers

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Donald Steel Former Chief Communications Advisor, BBC

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Thierry Nicolet Schneider Electric

Patrick Jephson Former Chief Of Staff To Princess Diana

Wendy Gold Microsoft International

Alan Oliver Nationwide

Annemie Ress eBay

Stephen Jolly Cambridge University

Zoe White Hertz Corporation

Agenda

Day One: Sofia Corporate Communications Experience

08.30

Registration and Morning Coffee

09.30

Chairman’s Opening Remark And Welcome Speech By The President Of BDVO

10.00

Opening Keynote Presentation
The Shift In Perception: From Princess Diana’s Death To William And Kate’s Wedding
Colleen Harris
, Official Spokesperson, William And Kate’s Royal Wedding And Former Press Secretary To HRH Princes Charles, William and Harry

10.40

Social Media And PR: Using Social Media To Strengthen Your PR Activities
Wendy Gold
, Head Of Digital Communications, Microsoft International

11.20

Networking And Refreshment Break

11.50


Effectively Managing Reputation Across Digital & Social Media To Build A Positive Online Brand
Stephen Jolly
, External Affairs And Communications Director, Cambridge University

12.30

Case Study From Nationwide: Crisis Management In A Social Media World
Alan Oliver, Director External Communications, Nationwide, UK

13.10

Lunch For Speakers And Delegates

14.10


People And Innovation: Successful Strategies To Boost Your Internal Communications And Employee Engagement
Annemie Ress
, Former Global People And Innovation Director, eBay and Founder, Purple Beach

15.00

“Joined Up” Social Media: What Are The Winning Strategies For Effective Internal Collaboration: Hertz Case Study
Zoë White
, Director, Global HR Communications and International Public Relations, The Hertz Corporation, UK

15.40

Networking And Refreshment Break

16.20

PR Measurement At Schneider Electric: Boosting Sales Through PR
Thierry Nicolet,
Global VP Press Relations, Schneider Electric, France

17.00

Closing Keynote: The 5 Skills Of The Communications Professional 3.0
Andre Manning,
Director, External Communications, Philips

17.40

End Of Day One
Day Two: Sofia Corporate Communications Experience

08.30

Morning Coffee

09.30

Opening Keynote Presentation
Sharing In 40 Minutes What I Learned In Nearly 40 Years In Reputation Management
Mary Jo Jacobi, Consultant, Corporate Director and TV commentator,

Former Presidential Advisor And Corporate Chief Reputation Manager, BP America, Royal Dutch Shell, Lehman Brothers, HSBC Holdings

10.10

The Importance Of Reputation Management For CEOs And Senior Managers

Patrick Jephson, Former Private Secretary, Princes Diana And Author, Shadows Of A Princess, UK

10.50

Networking And Refreshment Break

11.30

Crisis Simulation Workshop
In this fully interactive one day workshop , Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour".

This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.
No experience of crisis communications is needed for this demanding but enjoyable session!- Learn the 10 fundamental rules of crisis communications

- How to avoid the pitfalls
- Learn how your organisation can prepare itself for a crisis
- The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis
- The dangers and opportunities created by social media

Led By:
Donald Steel, Former Chief Communications Advisor, BBC And World’s Most Renowned Crisis Expert, UK

17.30

End Of Conference

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