The Corporate Communications Experience 2 - Belgrade

 March 8, 2012 - March 9, 2012, in Belgrade, Serbia

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About the Event

Last year over 300 corporate communications professionals attended the region's first ever global event on PR and corporate communications. This year we are taking the event to a completely new level by including presentations by speakers whose work is changing the global PR world. Get your ticket now!

Speakers

Piers Schreiber Jumeirah Group

Richard Stephenson Civil Aviation Authority

Milorad Ajder Ipsos MORI Reputation Centre

Andrew Widger Pfizer

Wendy Gold GE Power Conversion

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Medard Schoenmaeckers HSBC

Alan Oliver Nationwide

Patrick Jephson Former Chief Of Staff To Princess Diana

Agenda

DAY ONE – 8 MARCH 2012

08.00

Registration And Morning Coffee

08.45

Chairman’s Opening Remarks
Jelena Kovacevic. Executive Director, Represent Communications

09.00

Opening Masterlcass
Reputation Management Masterclass

Building And Maintaining Strong Corporate Reputation
Mary Jo Jacobi, Former VP External Relations And Communications, BP and Former Chief Reputation Officer for HSBC, Lehman Brothers and Shell

The Importance Of Maintaining Your Personal Reputation
Patrick Jephson, Former Private Secretary, Princess Diana and Author, Shadows Of
A Princess

10.15

Moving From Reputation Risk To Market Opportunity
Milorad Ajder, Managing Director, Ipsos Mori Reputation Center

11.00

Networking And Refreshment Break

11.30

Should Corporate Communications Directors Be Part Of Your Company’s Executive Committee?
Ingmar de Gooijer,
Director Communications, Eucomed Belgium

12.15

Mastering The Politics Of PR
Richard Stephenson, Former Group PR Director, Royal Mail Group, UK

13.00

Lunch For Speakers And Delegates

14.00

Panel Discussion: The Ethics Of Communications
Milos Djajic, DSOJ
Drenislav Zekic, HUOJ
Bora Miljanovic, Represent
Milica Stefanovic, Coca Cola Hellenic

14.45

The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta
Wilson, J.A.J., Senior Lecturer and Course Leader, Advertising & Marketing Communications Management, University of Greenwich Old Royal Naval College, London

15.30

Building A Long Term Success With A Thought Leadership Programme That Is Influencing The Food Security Debate
Medard Schoenmaeckers, Director Corporate Communications, Syngenta Switzerland

16.15

Networking And Refreshment Break

16.30

Best Practice In Measuring The Effects Of Your PR Activities
Andre Manning, VP and Global Head Communications, Philips

17.15

The Global Health & Wellness Conversation: Corporate Reputation and Sustainability Solutions
Fiona Hall, Managing Director, Chandler Chicco Companies
Kristin Spensieri, Chandler Chicco Companies
18.00
End Of Day One And Networking Reception

DAY TWO – 9 MARCH 2012

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks
Bora Miljanovic, Managing Director, Represent Communications

10.15

Incorporating CSR In The DNA Of Your Company
Yogesh Chauhan, Chief Advisor CSR, BBC

11.00

Leveraging CSR through Social Media To Reinforce A Super Luxury Brand
Piers Schreiber, VP Corporate Communications, Jumeirah Group Dubai

11.45

PR And CSR: How Do You Claim Authenticity?
Dr. Sabine Schauer, Corporate Communications Director, Henkel Central Eastern Europe GmbH

12.30

Lunch For Speakers And Delegates

13.30

Is Traditional PR Dead?
Alan Oliver, Head Of External Affairs, Nationwide

14.15

Injecting Social Media Into Your Existing PR Strategy
Andrew Widger, Director Media Relations, Pfizer

15.00

Networking And Refreshment Break

15.30

Social Media And Traditional PR: Why The One Cannot Exist Without The Other
Wendy Gold, Consumer PR Lead, Microsoft International

16.15

Using Social Media To Strengthen Internal Communications In Your Company
Kai Rosenberg, Senior VP Communications, Telenor Group

17.00

Chairman’s Closing Remarks

17.15

End of Conference

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