The Corporate Communications Experience - Belgrade

31 March - 1 April 2011 in Belgrade, Serbia

Photos

About the Event

Welcome to Serbia's first ever corporate communications conference!

Featuring presentations by some of the world's most acclaimed PR and communications professionals, attending the event will help you master the latest trends and challenges in today's fast changing global PR and communications world.

Facts & Figures

Speakers

Elizabeth Musmanno Vera Wang

Jonathan Woodier Santander UK

Paul Thompson Yahoo!

Peter Vogt ebay

Sietse Bakker Eurovision Song Contest

John Neilson Lockheed Martin

Annemie Ress eBay and Skype

Philip Dewhurst Gazprom Marketing

Donald Steel Former Chief Communications Advisor, BBC

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Robin Hamman Stradigital

Agenda

08.00

Registration And Morning Coffee

09.00

Chairman’s Opening Remarks

Bora Miljanovic, PhD, Managing Director, McCann Erickson Public Relations

09.15

Morning Ice Breaker

09.45

International Keynote Presentation
Using Corporate Communications To Bring A Strong Brand: The Sony Experience

Nick Sharples, Chief Corporate Communications, Sony

10.30

Connecting All The Dots: How The Most Globally Recognised Brands Are Creating A Strong Relationship Between Marketing, PR and Social Media

Elizabeth Musmanno, CEO, The Musmanno Group (Former Worldwide Marketing Communications Director, Christian Dior CoutureFormer Senior VP Communications And Marketing, Vera Wang)

11.15

Morning Networking Break

11.45

How Is Social Media Changing The Global Communications World

Paul Thompson, Head of Planning and Strategy, Yahoo!

12.30

Beyond Monitoring And Marketing: How Social Media Can Drive Business Transformation

Robin Hamman, Director Digital Communications, Edelman

13.15

Lunch For Speakers And Delegates

14.15

Building Brand Credibility After Crisis

John Nielsen, Corporate Communications Director, BAE Systems

15.00

Exclusive Public Relations Panel: The Role Of PR Societies In Promoting Trends And Increasing Cooperation Within The Regional PR Sector

Milos Djajic, President, DSOJ

Elvira Medved, President, PRSS

Drenislav Zekic, President, HUOJ

15.45

Networking And Refreshment Break

16.15

The Role Of Media In Creating A Strong Brand

Massimo Monti, Managing Director, Attica Media

16.40

Communications,
Change And Banking: Life after the Crisis


Jonathan Woodier, Director Corporate Communications,
CITI

17.25

Chairman’s Closing Remarks

17.35

End Of Day One

08.00

Morning Coffee

09.00

Chairman’s Opening Remarks

Jelena Kovacevic, Executive Director, McCann Erickson Public Relations

09.15

Morning Ice Breaker

09.45

Morning Keynote Presentation
Understanding The Importance Of Reputation Management:
My Experience Of Working With HRH
Prince Charles And Princes William And Harry


Colleen Harris, Formerly Press Secretary to HRH Prince Charles, William and Harry (Communications Advisor, World Health Organisation)

10.30

Internal Communications And Employee Engagement: Creating Ambassadorial Worksforce At Ebay

Annemie Ress, HR Director, ebay

Peter Vogt, Internal Communications Director, ebay

11.15

Morning Networking Break

11.45

Special Regional Session
Corporate Communications In The
CEE Region: Where Are We? Where Do We Need To Be? How Do We Get There?

Jelena Krstovic, Corporate Communications Director, Delta Holding Serbia

Sandra Stajner, Chief Communications Officer, Telenor Serbia

Milica Milic, Director Corporate Communications, Color Press Group

Nina Elezovic,Client Service Director,
McCann Erickson Public Relations

12.30

Creating A WOW Communications Strategy: The Eurovision Experience

Sietse Bakker, Communications Manager,

Eurovision Song Contest
Authour,
How To Live Wow

13.15

Lunch For Speakers And Delegates

14.15

How In-House
Teams And Agencies Can Work Together For Maximum PR Value: The Gazprom And BNFL Experience


Philip Dewhurt, UK PR Hall of Fame Member
Former Head Of Communications, Gazprom

15.00

Special Crisis Communications Interactive Session


In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour".
This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.
No experience of crisis communications is needed for this demanding but enjoyable session!

- Learn the 10 fundamental

rules of crisis communications
- How to avoid the pitfalls
- Learn how your organisation can prepare itself for a crisis
- The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis
- The dangers and opportunities created by social media

Donald Steel, Chief communications Advisor,

BBC

17.30

Chairman’s Closing Remarks

17.45

End Of Conference

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