The Marketing Experience

October 24, 2011 - October 25, 2011 in Belgrade, Serbia

Photos

About the Event

Welcome to Serbia's first ever global marketing event! Register today to learn what marketers from Yahoo!, Google, Honda, Kodak and many others have to say about the latest trends in today's fast changing global marketing world.

Speakers

Chris Lenton Chartered Insitute Of Marketing, UK

Andrea Monaci HP

Greg Jarrett Fuerte

Lars Ludwig Low Cost Travel Group

Tom Lucas UKTV

Mads Holmen Bibblio

Madlen Nicolaus Salesforce Marketing Cloud

Tolga Sezer Aujan Group Holding

Marvin Liao Yahoo!

Aliza Knox Twitter

Timothy White TEVA Pharmaceutical

Martin Moll Nissan Motor Corporation

Agenda

Day One, 24 October 2011

08.00

Registration And Morning Coffee

09.00

Chairman’s Opening Remarks

09.15

Opening Keynote Speech: Using Digital Media To Drive Sales
Aliza Knox, Managing Director Online Sales, Asia Pacific, Google

10.00

Overview of The Global Marketing Industry – Latest Challenges, Issues And Trends
Chris Lenton, Chairman, Chartered Institute Of Marketing

10.45

Networking And Refreshment Break

11.15

Branding In A Social Media World: What Works, What Doesn’t?
Tom Lucas, Former Marketing Director, UKTV

12.00

How To Formulate The Right Social Media Strategy And Guidelines To Get Support From Your CEO And Top Executives
Madlen Nicolaus, Social Media Manager EMEA, Kodak

12.45

Lunch For Speakers And Delegates

13.45

Interactive Exercise

14.00

Getting Behind The Brand
Graham Broomsfield, Former Head Of Product And Merchandising, Yahoo! and Director Of Group Marketing And Development, Galoo

14.30

Analyzing And Mastering The Latest Trends In Global Advertising
Marvin Liao, Commercial Director, EMEA Expansion, Yahoo!

15.15

Networking And Refreshment Break

15.45

Using Digital Signage To Boost Your Brand’s Performance
Andrija Frincic, Head of development, Sagena

16.00

Using Branded Video Content To Strengthen Your Brand’s Position In The Market
Mads Holmen, Planning Director, Go Viral

16.45

Mobile Applications: What Is The Whole Buzz About?
Greg Jarrett, Managing Director, Fuerte

17.30

End Of Day One
20.00 – 22.00
Event Cocktail At Beli Dvor


Day Two, 25 October 2011

09.00

Morning Coffee

09.45

Chairman’s Opening Remarks

10.00

Creating A Marketing Strategy That Fits Your Customer Needs
Martin Moll, Head Of Marketing, Honda

10.45

The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World
Timothy White, Head of eMarketing, Novartis

11.30

Networking And Refreshment Break

12.00

What Are The New Rules of Multichannel Marketing?
Lars Ludwig, Managing Director, Low Cost Travel Group

12.45

Mastering Portfolio Marketing: Making Marketing Add Value To Sales
Andrea Monaci, Marketing Director, Solutions EMEA, Hewlett Packard

13.30

Lunch For Speakers And Delegates

14.30

Sun Is Now Rising From The East - Brand Development Era Of Emerging Markets
Tolga Sezer, General Manager Marketing, Ulker

15.15

Building A Strong Internal Brand: How To Make Employees Live Your Brand?
Peter Vogt, Internal Communications Director, eBay

16.00 End Of Conference

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