The Marketing Kingdom Middle East

October 26, 2014 - October 27, 2014, in Doha, Qatar

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About the Event

Hello Qatar! Welcome to the country's first ever event focusing on the latest trends in today's marketing world. Register today and master social media, content marketing, real time marketing and mobile marketing with the help of our experts from Shazam, Twitter, Nielsen and Coca-Cola.

Speakers

Ania Jakubowski Coca-Cola

Lars Silberbauer LEGO Group

Asad Ur Rehman Unilever

Muhammad Karim TRT World

Jesse Ringham Tate Museum

Katie Morse Nielsen

Aliza Knox Twitter

Alfonso De Gaetano Google

Joshua Patridge Shazam

James Keady Samsung UK

Hasan Kartal Nutricia Export in Danone Nutricia

Fadl Al Tarzi SocialEyez

Reem Boudraa Bayt.com

Agenda

Marketing Kingdom Middle East
Day One
Sunday, 26th October 2014

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

The Use Of Mobile Technology For Brand Advertisers

Alfonso De Gaetano, Branding Sector Lead, Middle East And Africa, Google

10.45

The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of Your Marketing Strategy

Joshua Partridge, Director EMEA Advertising, Shazam

11.15

Interactive Discussion With Alfonso And Joshua

11.45

Networking And Refreshment Break

12.15

Creating The Right Content Marketing Strategy For Your Business

James Keady – Head of Digital, Samsung UK

12.45

Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best

Jesse Ringham, Head Of Digital, Tate Museum

13.15

Interactive Discussion With James And Jesse

13.45

Lunch For Speakers And Delegates

14.45

Special Presentation By Bayt.com

Why Personal Branding is the New CV and What You Can Do About It".

Reem Boudraa, Content Manager, Bayt.com

15.15

Learn How To More Efficiently Connect With Your Customers And Supercharge Your Efforts
Across Social, Mobile And Commerce


Lars Silberbauer, Global Social Media Director, LEGO Group

15.45

Integrating Social Media In All Aspects Of Your Business: From Google Hangouts, GIFs To Bigger Sales

Katie Morse, VP Social Media, Nielsen

16.10

Interactive Discussion With Reem, Lars And Katie

16.40

End Of Conference Day One



Marketing Kingdom Middle East
Day Two
Monday, 27th October 2014

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

Owning The Moment Using Twitter

Aliza Knox, MD, Online Sales, APAC, Twitter

10.45

Analyzing The Analytics and Metrics Around Social Media Strategy

Muhammad Karim, Marketing Manager - Middle East, North Africa (MENA), BBC

11.15

Interactive Discussion With Aliza And Muhammad

11.45

Networking And Refreshment Break

12.15

Analyzing The Latest Trends In Social Media Measurement

Fadl Al Tarzi, CEO, SocialEyez

12.45

Branded Content in the Age of New Media

Asad ur Rehman, Media Director Media, North Africa & Middle East, Unilever

13.15

Interactive Discussion With Jessica And Asad

13.45

Lunch For Speakers And Delegates

14.45

Content And Connections: Engaging With Consumers, Customers And The Community


Anja Jakubowski, General Manager, Poland And Baltics, The Coca-Cola Company

15.15

Creating The Right Synergy Between Your Sales And Marketing Department

Hasan Kartal, Sales Director, Danone

15.45

Understanding The Regional Social Media Scene: Future Trends, Opportunities And Challenges

Kevin Waller, Managing Director, I Love Qatar
James Mitchell, Director, Digital, Grayling

16.15

Interactive Discussion With All Speakers

16.45

End Of Marketing Kingdom Middle East

Our partners

Silver Sponsor

Gold sponsor

Media Partners

Official magazine

Venue

W Hotel, Doha, Qatar

Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.