The Secrets Of Marketing

April 4, 2011, in Skopje, Macedonia

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About the Event

Using her unrivalled experience at Vera Wang, Christian Dior Couture and Oscar De La Renta Elizabeth will share with you  the secrets of becoming a successful marketer and more importantly, the tools you need to implement to become a globally admired brand.

  •  Creating powerful marketing campaigns
  • Globalising your local brand
  • The importance of social media in today’s rapidly changing economy
  • The role of public relations in creating strong brands
  • Hiring the best talent and creating an ambassadorial workforce
  • Getting celebrity endorsements for your brand
  • Understanding the importance of having a good spokesperson
  • Using events as a brand building tool
  • Getting international journalists to write about your products

Facts & Figures

Speakers

Elizabeth Musmanno Vera Wang

Agenda

08.00

Registration and coffee will be at 08.00. The day will commence at 09.00 and conclude at 16.30 with appropriate breaks for refreshments. Lunch will be served at 14.30.

Using her unrivalled experience at Vera Wang, Christian Dior Couture and Oscar De La Renta Elizabeth will share with you

the secrets of becoming a successful marketer and more importantly, the tools you need to implement to become a globally admired brand.

- Creating powerful marketing campaigns
- Globalising your local brand
- The importance of social media in today’s rapidly changing economy
- The role of public relations in creating strong brands
- Hiring the best talent and creating an ambassadorial workforce
-

Getting celebrity endorsements for your brand
-

Understanding the importance of having a good spokesperson
- Using events as a brand building tool
-

Getting international journalists to write about your products

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