Lego's New Line of Superheroes is Here and We Love It!
November 15, 2016
LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, today unveiled its first six building sets inspired by the popular DC Super Hero Girlsfranchise.
Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains, LEGO® DC Super Hero Girls building sets engage children's creativity and imagination to recreate the property's action-packed, high school based storyline.
To leverage the momentum of the franchise this holiday gifting season, the company is advancing availability of three of the six new building sets to hit shelves on November 27, 2016, only in the United States, Canada and Mexico, with the remaining three becoming available during the originally scheduled global launch in January 2017.
Additional mission-based building sets will launch globally in August 2017. New York Comic Con attendees are the first to preview the new collection at the LEGO booth #1336 in Hall 3B at Jacob K. Javits Convention Center from October 6-9.
"We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero universe on our LEGO minidoll platform," said Jill Wilfert, vice president licensing and entertainment for the LEGO Group."The DC Super Hero Girls story translates so well into construction play, inspiring great vehicles and structures with surprising features that, together with the DC Super Hero Girls characters, provide hours of creative building and role play fun."
In partnership with Warner Bros. Consumer Products and DC Entertainment, DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to be an everyday Super Hero. Centering around some of the most renowned DC Super Heroes and Super-Villains as they learn to develop and harness their super powers at Super Hero High, the LEGO DC Super Hero Girls collection features 11 iconic DC Super Hero Girls characters in LEGO form including: Wonder Woman™, Batgirl™, Supergirl™, Harley Quinn™, Poison Ivy™, Bumblebee™, Flash™, Eclipso™, Lena Luther™, Lashina™ and Mad Harriet™.
"Together with our long-standing partners at the LEGO Group, we're excited to bring DC Super Hero Girls to life in LEGO form," said Kelly Gilmore, Senior Vice President of Global Toys for Warner Bros. Consumer Products. "Capturing these strong, brave and powerful characters and empowering storylines, children around the world can now work on their super building powers as they play and rebuild together with their favorite DC Super Hero characters."
LEGO DC Super Hero Girls Batgirl™ Batjet ($24.99), Harley Quinn™ to the Rescue($29.99), and Super Hero High School ($79.99) building sets will be available beginning on November 27 in the U.S., Canada, and Mexico, and launch globally in January 2017. Three additional building sets make up the global January launch, including Lashina™ Tank ($14.99), Bumblebee™ Helicopter ($14.99), and Wonder Woman™ Dorm Room ($19.99).
To hear more about Lego's groundbreaking strategies, make sure to grab your ticket today for the Global PR Summit New York (8-9 June in New York).