Unlock the Power of AI in PR at Global PR Summit Canada 9

July 15, 2024

Join us at the Global PR Summit Canada 9 in Toronto from December 5-6, where we will dive deep into the transformative power of AI in the field of public relations. This year, our summit dedicates a full day to exploring the profound impact of AI on PR, featuring industry leaders and cutting-edge sessions designed to equip you with the knowledge and tools to thrive in the AI-driven landscape. Don’t miss out on our super early-bird tickets, available until this Friday, allowing you to SAVE $600!

The summit kicks off with Dr. Alex Sévigny, PhD, APR, Professor of Communications Management at McMaster University, leading a crucial discussion on the ethical considerations surrounding the use of AI in PR. Participants will explore the intersection of AI technology and ethical principles, examining key issues such as data privacy, transparency, bias mitigation, and algorithmic accountability. Through real-world examples and case studies, Alex will illuminate the ethical dilemmas that PR professionals may encounter when leveraging AI tools and strategies. This session promises to provide practical insights and best practices for promoting ethical AI use in PR, ensuring that your initiatives prioritize fairness, inclusivity, and integrity.

Next, Aaron Kwittken, Founder and CEO of PRophet, will delve into the emerging need for a culture shift across the PR and social media industry that intersects both art and science. He will explore how vertical AI can provide a competitive advantage when interacting with the media and how social media content programs can benefit from AI-enabled strategies. Aaron will share insights on how teams can confidently use AI to improve social media and PR activities and become AI leaders in their media organizations. This session is essential for those looking to modernize their approach to media relations by embracing technology to be more performative, predictive, and productive.

Rowan Toffoli, Executive Communications - Lead Social Media Writer at Lockheed Martin, will showcase how to use of AI in media relations to enhance workflows, boost brand presence, and establish thought leadership. Attendees will explore how to use custom GPTs for develop brand personas, analyze online sentiment, and craft engaging content. The session will cover the secure and generative capabilities of OpenAI's custom GPTs for augmenting content generation, generating pitch ideas, and creating images with Dall-E. Additionally, Rowan will delve into executive persona innovation, integrating transcripts from tools like Otter.AI to train AI, and aligning brand personas to enhance communication across platforms.

The summit continues with Lisa Covens, MA, CAIP, Senior Vice President of Public Affairs and Communications at Leger. She will delve into the intersection of PR, data analytics, and generative AI technologies, exploring innovative strategies to elevate your PR efforts. From leveraging AI-powered analytics for insightful data-driven decisions to harnessing generative AI for dynamic content creation, this session offers a comprehensive understanding of how AI is reshaping the PR landscape.

Mark Dollins, President of North Star Communications Consulting, will provide an in-depth analysis of the tools, strategies, and considerations for leveraging AI in internal communication. From chatbots to sentiment analysis, participants will gain valuable insights into the various AI-powered solutions available for enhancing employee communications. This session will equip you with the knowledge and resources needed to navigate the AI landscape effectively and harness its full potential for internal communication success.

Priya Bates, Co-Founder of A Leader Like Me, will lead a candid and insightful discussion on the intersection of diversity, equity, and inclusion (DEI) with artificial intelligence (AI) in communication. Priya will explore the potential of AI to both advance DEI goals and inadvertently perpetuate biases. Through honest dialogue and real-world examples, participants will gain a deeper understanding of how AI algorithms can impact various groups within organizations. Priya will navigate the opportunities and challenges presented by AI in promoting inclusive communication practices, providing practical strategies for leveraging innovation to foster a more equitable and diverse workplace.

Secure your spot at the Global PR Summit Canada 9 and take advantage of our super early-bird tickets available until this Friday, allowing you to SAVE $600! Join us for an unparalleled opportunity to explore the future of PR in the age of AI, network with industry leaders, and gain valuable insights to elevate your PR strategies. Visit our website for more details and to register.