Crisis Communications Boot Camp Singapore

27-28 November 2025

BOOK NOW AND SAVE $400

Crisis Communications Boot Camp Singapore

BOOK NOW AND SAVE $400

27-28 November 2025

About the Event

Crisis Communications Boot Camp
27–28 November 2025 | W Hotel, Singapore

Walk away with a crisis plan that actually works.

After 40+ sold-out editions across Europe and North America, the world’s most practical crisis communications training is finally coming to Asia.

Featuring real-world strategies from leaders at Marriott International, Standard Chartered, Amazon, Microsoft, LinkedIn, and the former Press Secretary to King Charles III, this is your chance to learn directly from the people who’ve managed crisis and reputation on a global scale.

You’ll also take part in a full-day, hands-on AI workshop led by the former Director of Digital Communications at 10 Downing Street, showing you exactly how to build a crisis plan that’s powered by AI and ready for 2026 and beyond.

Super Early-Bird Tickets Are Now on Sale – Save $400! Get yours here before August 22nd!

The Boot Camp is proudly supported by the IABC Asia Pacific Region. IABC members receive an exclusive 20% discount—contact us today to claim yours.

What You’ll Learn:

  • How the global political landscape is directly shaping your crisis strategy—and what to do about it
  • How AI is transforming crisis and reputation management—from real-time response to long-term impact
  • How to handle media effectively during non-stop crises and shifting public narratives
  • How to measure what worked—and what didn’t—in your crisis communications approach
  • How to build and pressure-test your own AI-powered crisis response strategy, step by step

Day 2: Full-Day AI Workshop – AI-Powered Crisis Communication

Led by Peter Heneghan, former Director of Digital Communications at 10 Downing Street, this interactive, hands-on session will guide you through:

  • Integrating AI into every stage of your crisis response—from planning and message creation to monitoring and simulation
  • Using AI tools to sharpen decision-making and shorten reaction time
  • Building and stress-testing a fully operational, AI-enhanced crisis plan tailored to today’s biggest threats

Strictly limited to 80 participants to ensure a high-impact, interactive experience.

Many organizations are sending teams — contact us today for group discounts of up to 20%.

Don’t just talk crisis. Train for it. Reserve your seat before it’s gone.

Only

119days

15hours

15min

UNTIL THE EVENT

Facts & Figures

  • The Crisis Communications Boot Camp is one of the world’s leading crisis training events, trusted by communications professionals across industries and sectors.

  • The Boot Camp has been successfully organized in 30+ countries across North America, Europe and the Middle East, making it a truly global platform for crisis learning and professional development.

  • More than 4,000 PR and communications professionals have attended the Boot Camp worldwide, making it one of the most impactful crisis communications programs available today.

  • The Boot Camp is known for delivering practical, real-world training, featuring expert-led sessionshands-on simulations, and global case studies that prepare attendees for the most complex communications challenges.

  • Attendees come from some of the world’s most respected organizations in sectors such as corporate, government, healthcare, higher education, and nonprofit.

  • Each edition of the Boot Camp is carefully designed to reflect the most urgent issues in crisis communications today, including AI and misinformation, digital crises, rage farming, and internal communications under pressure.

Speakers

Colleen Harris Former Press Secretary To Princes Charles, William And Harry

Nicole Moreo LinkedIn

Peter Heneghan Former Deputy Director of Digital Communications, 10 Downing Street

Alexander Kwiatkowski Amazon

Ching Yee Wong Marriott International

Lars Voedisch PRecious Communications

Lauren Myers-Cavanagh Microsoft

Rami Lawand Standard Chartered

Barbara Pesel Chair, IABC Asia Pacific

Agenda

09.00

Registration and Morning Coffee

10.00

Fireside Chat: How AI is Changing Reputation Management and Crisis Communications
As AI continues to reshape how we engage with the world, its impact on crisis and reputation management is undeniable. In this opening fireside chat, we’ll explore the real-world implications of AI on how brands respond to emerging threats, monitor sentiment, and prepare for what’s next. From predictive analytics to deepfakes, we’ll discuss the opportunities — and the risks — communicators must navigate in this rapidly evolving space.
Lauren Myers-Cavanagh, Head of Communications, Asia, Microsoft 

10.40

Global Connectivity and Reputational Risks: How Global Events Shape Local Communications
In today’s hyper-connected world, global conflicts and reputational risks can impact your organization in an instant—regardless of geography. This session explores how crises in one region can quickly affect operations, perception, and trust elsewhere. You’ll learn how to track global developments, anticipate their impact on your stakeholders, and adapt your communication strategies accordingly. Because in 2025, every communicator operates in a global context—whether they plan to or not.
Lars Voedisch, Group CEO, Precious Communications

11.20 

Mastering Media Relations in Times of Permacrisis: Proven Strategies for Success
In times of crisis, the media plays a pivotal role in shaping public perception. This session will provide practical strategies for handling media relations when your organization is under intense scrutiny. Learn how to craft key messages that protect your reputation, stay ahead of the story, and control the narrative. We’ll explore the importance of transparency, responsiveness, and consistency in communication, as well as how to engage with different media channels effectively. Gain insights into handling tough questions, managing media inquiries, and ensuring that your organization’s voice remains authoritative and credible amidst the chaos of a crisis.
Alexander Kwiatkowski, Head of Policy & Press Communications, APAC & MEA, Amazon

12.00

Lunch for Speakers and Delegates

13.00 

Reputation Under Fire: Harnessing Social Media for Recovery
In today's digital landscape, where a single comment can escalate into a reputational crisis, the organisations who will survive realise that far from being a liability, your owned channels are a direct line to the public and give you control over your message. This session explores how brands and organisations can harness the immediacy, reach, and transparency of social media to rebuild trust, reshape narratives, and come out stronger than before. Packed with practical insights and regional relevance, Barbara will help participants rethink their approach to crisis communication in the digital era.
Barbara Pesel, Managing Director of Pesel & Carr, Chair, IABC Asia Pacific

13.40 

Adapting Your Crisis Communication Strategy Across Markets


In today’s globalized and highly connected world, crisis communication cannot follow a one-size-fits-all approach. This session will explore how organizations can tailor their messaging, tone, and response strategies to effectively resonate across different cultural, regulatory, and media environments. Drawing from real-world examples, the session will provide actionable insights on how to align global brand values with local sensitivities — ensuring credibility and trust wherever your audience is.
Rami Lawand, Head of Communications, Transaction Banking & Financial Markets, Standard Chartered

14.20

 The Inside Edge: Strengthening Internal Comms When Crisis Hits
When crisis hits, internal comms isn’t just a support function, it’s mission-critical. In this session, Ching Yee will share how clear, timely, and empathetic internal messaging can build trust, align teams, and drive a coordinated response. From engaging leadership to empowering frontline employees, you’ll discover why your internal audience is your first line of defence.
Ching Yee Wong, Vice President Communications, APEC, Marriott International

15.00

Networking and Refreshment Break

15.20

Measuring Success in Crisis Communications: Essential Tips and Strategies
In this session, Nicole Moreo, a distinguished expert in PR measurement,  will provide essential insights into measuring the success of crisis communication strategies. In today's fast-paced digital landscape, understanding the impact and effectiveness of your crisis response is pivotal. Nicole will guide you through the most critical tips for crisis communications measurement, offering a practical roadmap for assessing your crisis management performance accurately. You'll learn how to set clear objectives, harness data analytics, master key performance indicators (KPIs), employ real-time monitoring, and identify trends and best practices in crisis communications measurement. Nicole's extensive experience and practical approach will empower you to navigate crisis management with confidence, ensuring your organization's reputation and financial health are safeguarded.
Nicole Moreo, Head of Customer Insights, LinkedIn

16.00

 Behind Palace Doors: Fireside Chat with Colleen Harris, Former Press Secretary to HRH Prince of Wales, Now King Charles III
Colleen managed the reputations of Prince Charles, Prince William, and Prince Harry during one of the most turbulent periods in the British monarchy. During this opening keynote, she will discuss her experiences working with the Royals, how the Royal brand was developed, and what it takes to manage the reputation of the world's most famous Royal family. 

16.40

End of Day One

 10.00-16.30

A Full Day Workshop - AI-Powered Crisis Communication: Navigating Turbulent Times with Peter Heneghan, Former Digital Communications Director at 10 Downing Street

In today’s rapidly evolving media and reputational landscape, traditional crisis plans are no longer enough. From misinformation and real-time public backlash to stakeholder pressure and internal misalignment, the modern crisis unfolds faster—and more publicly—than ever before.
This full-day, hands-on workshop is designed to help communication professionals understand the transformative role of artificial intelligence in crisis preparedness and response. You’ll learn how to integrate AI tools across every stage of the crisis lifecycle—from planning and scenario testing to real-time monitoring and message development.
Whether you’re new to AI or already exploring its potential, this session will give you the confidence, clarity, and practical skills to future-proof your crisis strategy.

What You’ll Gain:
- A clear understanding of how AI is reshaping the crisis communications landscape
- Practical experience with tools that enhance speed, accuracy, and decision-making under pressure
- A tailored, AI-enhanced crisis communications plan you can take back to your organization
- Greater confidence in managing complexity, uncertainty, and fast-moving scenarios
- Insights into the ethical considerations and boundaries of using AI in public communication
- A powerful crisis simulation to apply what you’ve learned in a safe, controlled environment

Workshop Agenda:

Part 1:
Understanding the New Complexity of Crises
- Dive into how social movements, geopolitics, and the concept of permacrisis impact crisis communication.
- Discussion on the necessity of evolving crisis communication strategies to manage complex and interconnected crises effectively.

Part 2: 
Introduction to Artificial Intelligence in Crisis Management
- Overview of AI, its ethical implications, and potential in enhancing crisis management strategies.
- Emphasis on understanding the basics of machine learning and natural language processing.

Part 3:
AI Tools Across the Crisis Communication Cycle
- Detailed session on AI tools for planning, content creation, analysis, and reporting in crisis communication.
- Demonstrations of tools in action and their practical applications in managing crises.

Part 4:
Crafting Your AI-Enhanced Crisis Communication Plan
- Hands-on workshop guiding participants through developing a comprehensive crisis communication plan incorporating AI tools.
- Focus on identification of crisis scenarios, stakeholder communication, and strategic message crafting.

Part 5:
Crisis Simulation Exercise
- Engage in a simulated crisis scenario to test the developed crisis communication plans.
- This interactive exercise emphasizes real-time decision-making, digital platform monitoring, and the application of AI tools in crisis situations.

Abou Your Workshop Leader:
Peter Heneghan is a distinguished communications and AI expert with senior roles at BBC News, BuzzFeed, and 10 Downing Street.  He played a pivotal role in transforming the UK Government's digital communication during the Covid-19 pandemic through tech and audience-first campaigns.
In Spring 2023, he launched The Future Communicator, an AI and digital communications agency, that specialise in supporting business of all sizes embrace and integrate AI. They have quickly attracted high-profile global clients such as the United Nations, a leading Formula One team, Sport England and FTSE100 companies.  PR Week highlighted it as an "agency to watch in 2024" due to its impressive early achievements. Peter is also a respected public speaker and thought leader - including as a special lecturer on London Business School's Executive programme.

Our partners

Supported by

Venue

W Singapore , Singapore, Singapore

Address: 21 Ocean Way, Singapore 098374

Experience unparalleled luxury at W Singapore—Sentosa Cove, the only luxury lifestyle hotel located in Sentosa Cove. Nestled amidst the idyllic Sentosa Cove Marina, the hotel provides an exclusive tropical island escape just minutes from the mainland's business district, top shopping areas, and premier attractions. Slip into something comfortable in any one of the resort's 240 guest rooms and suites. Some of them feature either partial or full views of the pool or ocean, with select rooms offering a balcony. The rooms are equipped with a 40-inch LED TV. For a truly lavish experience, retreat to our Extreme WOW Suite. Spanning 195 square meters, this suite boasts an outdoor terrace, a private plunge pool, and stunning views of the sea and marina. The iconic pool WET Pool features an outdoor pool of 1200 sq m, open 24/7, with a slide for kids greater enjoyment. For those seeking relaxation, indulge in a relaxing massage at the rainforest-inspired AWAY Spa, featuring a decompression area, infrared therapy, steam room, whirlpool, vitality pool, and experiential showers. Guests can also engage in a workout session at FIT gym.