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Future Hotels Agenda
March 16th 2012 – Zagreb, Croatia
08.00 Registration And Morning Coffee
09.00 Opening Remarks by Kosta Petrov, P World
09.05 Welcome Speech by Sanja Cizmar, Horwath HTL Croatia
09.10 Welcome Speech by Oleg Valjalo, Deputy Minister, Ministry Of Tourism, Republic of Croatia
09.15 Welcome Speech by Kristian Šustаr, President, UPUHH
09.20 Chairman’s Opening Remarks
Jadranka Gojtanic, Project manager, Horwath HTL Croatia
HOTEL TRENDS AND DEVELOPMENTS
09.25 What Are The Strategies You Need To Implement To Become A Leading Future Hotel In An Era Of Economic Uncertainty
Phillippe Baretaud, Senior VP, Head of Development Europe, Middle East, Africa, Accor
10.05 Localising Your Global Hotel Brand: Incorporating Your Global Brand Values To Your Local Hotel Branch
Mike Haemmerli, Senior VP Development, Kempinski Hotels
10.45 From Small Delights To Building Luxury Hotel For Independent Hotels
Mgr. Anica Djokic, MBA
11.30 Networking And Refreshment Break
12.00 Panel Discussion: What Is The Future of Hotels in the Southeastern Europe Region?
Takuya Aoyama, VP Development And Acquisitions, Hyatt International
Sanja Cizmar, Senior Partner, Horwarth HTL
Christophe Piffaretti, Vice President Development – Europe, Fairmont Raffles Hotels International
Phillippe Baretaud, Senior VP, Head of Development Europe, Middle East, Africa, Accor
Representative from Croatia, Google
SOCIAL MEDIA, MARKETING AND PR
12.40 The Future Of Online Marketing, Where The Travel Industry Is Going
Simon Dupuy, Head of Online Marketing EMEA, Expedia
13.20 Creating A Digital Marketing Strategy Fit For The New Reality
Erica Trittschuh, Industry Manager, Hotels And Accommodation, Google
14.00 Lunch for Speakers and Delegates
15.00 Case Study: Using TripAdvisor To Your Advantage: Marketing Your Business The Right Way
Karen Plumb, Director of Sales Strategy, TripAdvisor for Business
REVENUE
15.40 From Online Travel Agents To The Global Distributions Systems And Booking.Com – What Works And What Doesn’t Work?
Tobi Kuhlang, VP Indirect Sales And Payment Systems, Accor
CUSTOMER SERVICE
16.20 What Are The Needs Of Post Recession Customers And How Do You Create The Right Experience For Them?
Olivier Arnoux, Senior VP, Guest Experiences, Sofitel Luxury Hotels And Resorts
17.00 End Of Event and Post Event Cocktail sponsored by Horwath HTL Croatia
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
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