Global PR Summit Canada 3

1-2 November, Toronto, Canada

Register now

About the Event

Now in its third year, the Global PR Summit Canada is the country's only PR and communications event focusing on the latest trends in PR, communications, social media and crisis management. 

With numerous C-suit speakers, as well as an unrivalled agenda targeting the most important PR trends, the Global PR Summit Canada 3 is the most important PR meeting in Canada in 2018.

Our agenda will focus on:

  • Cyber Crime: Preparing Your Organization for the New Normal
  • Handling Workplace Misconducts: What Role do Corporate Communicators Play?
  • Fake News: Why It’s a Really Issue for PR?
  • Using Influencers to Supercharge Your PR Campaign
  • Successfully Creating Campaigns with a Clear and Impactful Purpose
  • Turbulence, Change and How to Effectively Navigate Employees Through Such Times
  • Properly monitoring your social media channels for potential problems

Book before May 25th and SAVE $600 off the final price!  Get in touch for group rates. 

 

 

Only

164days

15hours

25min

UNTIL THE EVENT

Facts & Figures

Did you know?

  • With annual editions in 33 different countries, the Global PR Summit is one of the world's leading PR and communications events
  • The first edition of the Global PR Summit Canada was held in Montreal in December 2016 and included presentations by some of the world's leading PR and communications experts
  • The Global PR Summit Canada is the only event in Canada offering insights into the latest trends in the global PR world
  • PR experts from 26 different countries including Canada, USA, France, Germany, UK, UAE, Kuwait, Turkey and India have attended the two editions of our Global PR Summit in Canada
  • In 2018 we are taking the event to a completely new level by featuring never before told PR stories presented by some of the world's leading PR, social media and communications experts.

Speakers

Richard Stephenson Civil Aviation Authority

Peggy Ann Torney Lymphoma Research Foundation

Cameron Craig Formerly with Apple, Visa, PayPal, Polycom and Yahoo!

Emma Daly Human Rights Watch

Donald Steel Former Chief Communications Advisor, BBC

Linda Solomon Wood Observer Media Group and Founder and Editor-In-Chief, National Observer

Fergus Campbell Gumtree

Tammy Scott Canada Council for the Arts

Judith Harrison Weber Shandwick

Alex Cameron Fasken

Lauren Hackett The Economist

Greg Vanier Edelman Canada

Jacqueline Strayer Columbia University in the City of New York & New York University

Craig Silverman BuzzFeed News

Agenda

09.00

Registration and Morning Coffee

10.00

Chairman's Opening Remarks

10.15

Opening Keynote: Reserved for Platinum Sponsor


Interested in promoting your services? Contact us today to see our sponsorshing and branding packages.
10.45 

How Vulnerable is Canada to Fake News?
Linda Solomon Wood, CEO, Observer Media Group and Founder and Editor-In-Chief, National Observer

11.15 

What PR Professionals Need to Know About How Our Media environment is Now Being Exploited, and What Happens When a Client is Targeted
Craig Silverman, Media Editor, BuzzFeed News

11.45

Interactive Discussion with Speakers and Delegates

12.00 

Lunch for Speakers and Delegates

13.00 

Understanding the Increasing Challenges Businesses Face as Cybercrime Becomes More Prevalent
Alex Cameron, Chair, Privacy & Cybersecurity Group, Fasken

13.30 

Educate Your Workforce on Potential Cyber Threats, identify Which Data Needs to be Absolutely Protected and Key threats, Plan in Advance and How to Rebuild Trust With Consumers After a Cyber-Attack
Greg Vanier, VP, Crisis and Reputation Risk & National Lead of Data Security and Privacy, Edelman Canada

14.00

What Gumtree (Britain's largest online classifieds platform) Has Learned About Fighting Fraud During Its 17-Year Tenure
Fergus Campbell, Head of PR, Gumtree.com

14.30

Interactive Discussion with Speakers and Delegates

14.45

Networking and Refreshment Break

15.15 

How PR & Corporate Communications Can Respond to (and Prevent) Sexual Harassment Scandals


Jacqueline Strayer, Adjunct Professor, Columbia University in the City of New York, Adjunct Assistant Professor, Academic Community of Practice Leader, New York University

15.45 

How Can You Recover From Crisis involving Sexual Harassment or Assault in Your Workplace?


Tammy Scott, Director General, Communications and Public Engagement, Canada Council for the Arts

16.15

Case Study: The Monarch Collapse: Taking Control of the Story and Being Resilient Throughout a Crisis
Richard Stephenson, Communications Director, Civil Aviation Authority, UK

16.45 

Closing Discussion with Speakers and Delegates And End of Day One

 10.00

Chairman's Opening Remarks

10.15

How Communications Played A Leading Role In Apple's Turnaround
Cameron Craig, International Communications Expert, Formerly with Apple, Visa, PayPal, Polycom and Yahoo! 

10.45

Diversity In The PR Industry: What Is The Current State Of The Industry And The Steps That Industry Is Taking To Become More Inclusive
Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA

11.15

Interactive Panel Discussion: Why Diversity In Public Relations Is A Business Necessity
Interested in joining this panel discussion? Contact us today.

12.00

Lunch for Speakers and Delegates

13.00

Adapting Your Global Messages Locally To Deliver ROI To The Commercial Team
Lauren Hackett, SVP, Global Communications, The Economist 

13.30

Case Study By Human Rights Watch: How Engagement And Impact Are Important And Measured
Emma Daly, Communications Director, Human Rights Watch

14.00

Successfully Creating Campaigns With A Clear And Impactful Purpose
Peggy Ann Torney, Chief Strategy, Communications and Engagement Officer, Lymphoma Research Foundation

14.30

Interactive Discussion with Speakers and Delegates

14.45

Networking and Refreshment Break

15.15

BACK BY POPULAR DEMAND AND FULLY UPDATED: Crisis Communications Workshop with Donald Steel
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe, Middle East and Asia Pacific. He was previously the BBCs Chief Communications Adviser and was for 11 years the Corporations Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC’s London Television Centre and the kidnapping of the BBC journalist Alan Johnston, to the furore in the Arab world over the BBC and Sky TVs decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics.
Attending this workshop will enable you to: 
•    Conduct a vulnerability audit to assess potential crisis scenarios
•    Create a core message that can be communicated across all social media channels
•    Properly monitor your social media channels for potential problems
•    Coach your spokesperson on the tough questions they may face from the media
•    Engage the media and address misinformation and negative commentary

17.00

End of Global PR Summit Canada 3

Our partners

Supported by

Lunch Break Sponsor Day 1

Venue

Toronto Congress Centre, Toronto, Canada

Built in 1995, the Toronto Congress Centre has 60 meeting rooms, two ballrooms (one being pillar-free) and ten divisible exhibit halls. The convention centre is HACCP certified and is one of the only trade and convention facilities in North America to receive this certification, denoting the highest standards in food preparation safety.Their cuisine is prepared in-house by their 5-star Executive Chef and culinary team. Parking is currently free for all attendees.