Now in its third year, the Global PR Summit Canada is the country's only PR and communications event focusing on the latest trends in PR, communications, social media and crisis management. The Summit is supported by CPRS and IABC Toronto. (Are you a member? Get in touch today for your 20% exclusive discount code!)
Book before September 28th to SAVE $200! Get in touch today for more info on our group discounts.
Are you a member of CPRS or IABC Toronto? Get in touch for your 20% exclusive discount code.
With numerous C-suit speakers, as well as an unrivalled agenda targeting the most important PR trends, the Global PR Summit Canada 3 is the most important PR meeting in Canada in 2018.
Our agenda will focus on:
Observer Media Group and Founder and Editor-In-Chief, National Observer
09.00 Registration and Morning Coffee
09.45 Chairman's Opening Remarks
10.00 Relevancy in a Disruptive World
Dana Dean, APR, FCPRS, LM, National President, Canadian Public Relations Society
10.30 How Vulnerable is Canada to Fake News?
Linda Solomon Wood, CEO, Observer Media Group and Founder and Editor-In-Chief, National Observer
11.00 What PR Professionals Need to Know About How Our Media environment is Now Being Exploited, and What Happens When a Client is Targeted
Craig Silverman, Media Editor, BuzzFeed News
11.30 Case Study By Human Rights Watch- The Dangers of Fake News: Why Facts Matter?
Emma Daly, Communications Director, Human Rights Watch
12.00 Interactive Discussion with Speakers and Delegates
12.30 Lunch for Speakers and Delegates
13.30 Understanding the Increasing Challenges Businesses Face as Cybercrime Becomes More Prevalent
Alex Cameron, Chair, Privacy & Cybersecurity Group, Fasken
14.00 Data Security and Privacy: The Role of Communications in Earning and Maintaining Trust
Greg Vanier, VP, Crisis and Reputation Risk & National Lead of Data Security and Privacy, Edelman Canada
14.30 Interactive Discussion with Speakers and Delegates
14.45 Networking and Refreshment Break
15.15 How Communications Played A Leading Role In Apple's Turnaround
Cameron Craig, International Communications Expert, Formerly with Apple, Visa, PayPal, Polycom and Yahoo!
15.45 How Can You Recover From Crisis involving Sexual Harassment or Assault in Your Workplace?
Tammy Scott, Director General, Communications and Public Engagement, Canada Council for the Arts
16.15 Closing Discussion with Speakers and Delegates And End of Day One
10.00 Chairman's Opening Remarks
10.15 Adapting Your Global Messages Locally To Deliver ROI To The Commercial Team
Lauren Hackett, SVP, Global Communications, The Economist
10.45 Diversity In The PR Industry: What Is The Current State Of The Industry And The Steps That Industry Is Taking To Become More Inclusive
Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA
11.15 Interactive Panel Discussion: Why Diversity In Public Relations Is A Business Necessity
Maliha Aqeel, PMP, President, IABC/Toronto
Jefferson Darrell, Media Relations Officer, Ontario Science Centre
Diane Begin, MA, APR, VP, ruckus Digital/APEX PR
Fatma Othman, Senior Associate, Integrated Media, Weber Shandwick
12.15 Lunch for Speakers and Delegates
13.30-16.30BACK BY POPULAR DEMAND AND FULLY UPDATED: Crisis Communications Workshop with Donald Steel
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe, Middle East and Asia Pacific. He was previously the BBCs Chief Communications Adviser and was for 11 years the Corporations Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC’s London Television Centre and the kidnapping of the BBC journalist Alan Johnston, to the furore in the Arab world over the BBC and Sky TVs decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics.
Attending this workshop will enable you to:
• Conduct a vulnerability audit to assess potential crisis scenarios
• Create a core message that can be communicated across all social media channels
• Properly monitor your social media channels for potential problems
• Coach your spokesperson on the tough questions they may face from the media
• Engage the media and address misinformation and negative commentary
16.30 End of Global PR Summit Canada 3
Built in 1995, the Toronto Congress Centre has 60 meeting rooms, two ballrooms (one being pillar-free) and ten divisible exhibit halls. The convention centre is HACCP certified and is one of the only trade and convention facilities in North America to receive this certification, denoting the highest standards in food preparation safety.Their cuisine is prepared in-house by their 5-star Executive Chef and culinary team. Parking is currently free for all attendees.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
