Registration and Morning Coffee
Chairman's Opening Remarks
Relevancy in a Disruptive World
Dana Dean, APR, FCPRS, LM, National President, Canadian Public Relations Society
How Vulnerable is Canada to Fake News?
Linda Solomon Wood, CEO, Observer Media Group and Founder and Editor-In-Chief, National Observer
What PR Professionals Need to Know About How Our Media environment is Now Being Exploited, and What Happens When a Client is Targeted
Craig Silverman, Media Editor, BuzzFeed News
Case Study By Human Rights Watch- The Dangers of Fake News: Why Facts Matter?
Emma Daly, Communications Director, Human Rights Watch
Interactive Discussion with Speakers and Delegates
Lunch for Speakers and Delegates
Understanding the Increasing Challenges Businesses Face as Cybercrime Becomes More Prevalent
Alex Cameron, Chair, Privacy & Cybersecurity Group, Fasken
Data Security and Privacy: The Role of Communications in Earning and Maintaining Trust
Greg Vanier, VP, Crisis and Reputation Risk & National Lead of Data Security and Privacy, Edelman Canada
Interactive Discussion with Speakers and Delegates
Networking and Refreshment Break
How Communications Played A Leading Role In Apple's Turnaround
Cameron Craig, International Communications Expert, Formerly with Apple, Visa, PayPal, Polycom and Yahoo!
How Can You Recover From Crisis involving Sexual Harassment or Assault in Your Workplace?
Tammy Scott, Director General, Communications and Public Engagement, Canada Council for the Arts
Closing Discussion with Speakers and Delegates And End of Day One
Chairman's Opening Remarks
Adapting Your Global Messages Locally To Deliver ROI To The Commercial Team
Lauren Hackett, SVP, Global Communications, The Economist
Diversity In The PR Industry: What Is The Current State Of The Industry And The Steps That Industry Is Taking To Become More Inclusive
Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick USA
Interactive Panel Discussion: Why Diversity In Public Relations Is A Business Necessity
Maliha Aqeel, PMP, President, IABC/Toronto
Jefferson Darrell, Media Relations Officer, Ontario Science Centre
Diane Begin, MA, APR, VP, ruckus Digital/APEX PR
Fatma Othman, Senior Associate, Integrated Media, Weber Shandwick
Lunch for Speakers and Delegates
BACK BY POPULAR DEMAND AND FULLY UPDATED: Crisis Communications Workshop with Donald Steel
Donald Steel is a specialist in reputation and issues and crisis management, and works with companies in the UK, Europe, Middle East and Asia Pacific. He was previously the BBCs Chief Communications Adviser and was for 11 years the Corporations Chief Media Spokesman. In this role, he was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBC’s London Television Centre and the kidnapping of the BBC journalist Alan Johnston, to the furore in the Arab world over the BBC and Sky TVs decision not to screen a charity appeal for the people of Gaza on impartiality grounds. He is widely regarded as an expert in the reputation and crisis communications fields and is a frequent speaker on the the topics, including at the London School of Economics.
Attending this workshop will enable you to:
• Conduct a vulnerability audit to assess potential crisis scenarios
• Create a core message that can be communicated across all social media channels
• Properly monitor your social media channels for potential problems
• Coach your spokesperson on the tough questions they may face from the media
• Engage the media and address misinformation and negative commentary
End of Global PR Summit Canada 3