Global PR Summit Canada 8

30 Nov. - 1 Dec., Toronto


Global PR Summit Canada 8


30 Nov. - 1 Dec., Toronto

About the Event

Canada's largest and most innovative communications Summit returns to Toronto from 30 November to 1 December for the 8th time.

The Summit will feature presentations by the leading PR industry figures in North America that will provide you with an opportunity to test your communications strategy and update it in line with emerging communications trends.

Get your early-bird ticket today and save $400!

The completely revised and updated agenda will feature keynote speeches and interactive panel discussions on the following topics:

  • How AI is transforming the global PR industry
  • How can DEI in the industry be moved forward? Walking the walk before talking the talk.
  • Utilizing your vision to guide your team
  • How can we become more data literate in comms?
  • How to create social impact with your content
  • Creating influencer campaigns that truly connect with your audience
  • Creating one authentic story across all comms disciplines, both internal and external, with people at its heart
  • How to make your ESG communications stand out

Are you a member of IABC Toronto? Contact us today for your 25% discount code.







Johna Burke AMEC

Nicole Wise Yale School of Medicine

Lisa Gibson Microsoft Canada

Mubashira Nusrat Farooqi PRovoke Media's Inaugural Young Changemakers Award Recipient

Nicole Moreo LinkedIn

Dave Fleet Edelman

Emrul Hasan CARE Canada

Tom Chervinsky TELUS

Dustin Sternbeck Metropolitan Police Department of the District of Columbia

Courtney Williams The Obama Foundation

Kristen Moss The Coca-Cola Company

Susan Skiles Luke Bayer

Samantha Wannemacher The North Face

Tulani André Prime Video & Amazon Studios

Adam Pratt IBM

Khairoon Abbas The Regional Municipality of York

Michael Oliveira Tim Hortons

Farnaz Khadem Stanford University

Shawn Salewski BDC

Joung-ah Ghedini-Williams Center for Reproductive Rights

Paula Knight Toronto Community Housing

Andrea Vandenberg EY

Andrew Block RBC

Annemarie Gerber Maple Leaf Foods Inc

Kelsey Rutherford BMO

Belle Baldoza TikTok



Registration and Morning Coffee


What is the Best Way to Ensure That Your Communications Remain Relevant and Engaging During This Time of Rapid Change?
Adam Pratt, Director, Policy and M&A Communications, IBM


Critical Thinking: The Bridge PR and AI Need    
Johna Burke, CEO, AMEC (International Association for the Measurement & Evaluation of Communication), PRNews Measurement Hall of Fame, ICCO Hall of Fame, PRCA Fellow, IPR MeasureCommission, Diversity Action Alliance (DAA) Steering Committee


PR and Communications: How Artificial Intelligence is Transforming the Industry
Nicole Wise, Chief Communications Officer, Yale School of Medicine


Crisis in the Age of AI: Implications of Generative AI for Crisis and Reputation Management
Dave Fleet, Head of Global Digital Crisis, Edelman


Lunch for Speakers and Delegates


When the Dust Settles: Repairing Reputation After a Crisis
Kristen Moss, VP, Strategic Communications, The Coca-Cola Company


Why Internal Communications are Key During a Crisis: the Insurrection at the US Capitol
Dustin Sternbeck, Director Of Communications, Metropolitan Police Department of the District of Columbia 


Fireside Chat with Farnaz Khadem, Vice President for University Communications, Stanford University: Crisis Planning in a Polarized World and Protecting Your Reputation in an Age of Permacrisis


Networking and Refreshment Break


Make Your Company's Positive Stories Stand Out in Today's Complex and Challenging News Environment
Susan Skiles Luke, Director, Global Issues & Crisis Communications, Crop Science Division, Bayer


Interactive Panel Discussion:Top Reputational Threats in 2024 and Beyond 

Panelists will discuss the most pressing reputational threats that companies and organizations face. They will discuss potential solutions and strategies to mitigate and manage these threats. The session will conclude with a Q&A session for participants to ask questions and engage in further discussion.

Paula Knight, Vice President, Strategic Planning and Communications, Toronto Community Housing
Andrew Block, Senior Director, Climate Communications, RBC
Kelsey Rutherford, Lead, Corporate Communications, BMO


End of Day One


Morning Coffee


DEI: Walking the Walk Before Talking the Talk
Shawn Salewski, Assistant Vice President, External Communications, BDC


Embedding Inclusivity Across All Communications: Storytelling That Represents
Joung-ah Ghedini-Williams, Chief, Communications and Marketing, Center for Reproductive Rights


How a Lack of Diversity Can Fuel a Reputational Crisis
Courtney D. Williams, Communications Director, The Obama Foundation


Lunch for Speakers and Delegates


The Best Ways to Communicate Your Purpose on Social Media and Digital Platforms
Tulani André, Global Lead, Social & Editorial, Prime Video & Amazon Studios


Why Journalists and Consumers Want to Know You’re a Purpose-Led Brand
Samantha Wannemacher, Senior Manager of Global Communications and Talent, The North Face


Interactive Panel Discussion: How to Communicate Your ESG & Impact Initiatives to a Skeptical Public
Panelists will discuss how to develop effective communication strategies that will help organizations demonstrate their commitment to ESG & Impact initiatives. They will discuss how best to reach the public, how to make the case for ESG & Impact initiatives, and how to respond to potential criticism.

Michael Oliveira, Director of Communications and Public Relations, Tim Hortons
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS
Annemarie Gerber, Director of External and Digital Communications, Maple Leaf Foods Inc
Emrul Hasan, ESG-P - Vice President, Global Programs, CARE Canada
Andrea Vandenberg, Assistant Director, Demand Generation: ESG, EY


Networking and Refreshment Break


How Can We Become More Data Literate in Comms?
Nicole Moreo, Director, Customer Insights North America, Linkedin


Interactive Panel Discussion: Preventing and Resolving Burnout in the Workplace 
This panel discussion will cover topics such as recognizing signs of burnout, understanding the causes, and exploring strategies for creating a healthier work environmBelle Baldoza, Director, Global Brand Communications (Product and Technology), TikTokent. Attendees will leave with a better understanding of burnout and actionable steps to prevent and manage it.

Belle Baldoza, Director, Global Brand Communications (Product and Technology), TikTok
Khairoon Abbas, Lead of Diversity, Equity and Inclusion (People, Equity and Culture Branch), The Regional Municipality of York
Lisa Gibson, Head of Communications, Microsoft Canada

Mubashira Nusrat Farooqi, Senior Consultant, Reputation & Diversity, Equity and Inclusion Communications, FleishmanHillard HighRoad


End of Global PR Summit Canada 8

Our partners

Silver Sponsor

Supported by


Radisson Blu Toronto Downtown, Toronto, Canada

Radisson Blu Toronto Downtown
Address: 249 Queen's Quay West, Toronto, ON M5J 2N5, Canada
Phone: +1 437-886-9667

This harbourfront hotel in Toronto city centre features on-site dining as well as a rooftop patio with a seasonal pool. A mini-fridge and coffee maker are included in each guest room.

A large work desk and flat-screen TV are common to all rooms at Radisson Blu Downtown Toronto. A pool, harbour or city view may be featured in these rooms.

Showcasing regional ingredients, Watermark Restaurant specializes in Canadian cuisine. Light snacks are served at Radisson Admiral’s Watermark Lounge, along with local beers and wines.

A fitness centre is among recreational facilities available at Radisson Blu Downtown Toronto.

Union Station is about 15 minutes’ walk from this hotel. Several attractions, including the CN Tower, Hockey Hall of Fame and lively Chinatown, are also within 15 minutes’ walk. Billy Bishop Toronto City Airport is 2 km away.