Registration and Morning Coffee
Critical Thinking: The Bridge PR and AI Need
Johna Burke, CEO, AMEC (International Association for the Measurement & Evaluation of Communication), PRNews Measurement Hall of Fame, ICCO Hall of Fame, PRCA Fellow, IPR MeasureCommission, Diversity Action Alliance (DAA) Steering Committee
PR and Communications: How Artificial Intelligence is Transforming the Industry
Nicole Wise, Chief Communications Officer, Yale School of Medicine
Crisis in the Age of AI: Implications of Generative AI for Crisis and Reputation Management
Dave Fleet, Head of Global Digital Crisis, Edelman
Lunch for Speakers and Delegates
The New Normal: Success in a Constant State of Crisis
Michelle Agnew, Director, Issues Communications, The Coca-Cola Company
Why Internal Communications are Key During a Crisis: the Insurrection at the US Capitol
Dustin Sternbeck, Chief Communications Officer (CCO), City of Denton
Fireside Chat with Farnaz Khadem, Vice President for University Communications, Stanford University: Crisis Planning in a Polarized World and Protecting Your Reputation in an Age of Permacrisis. This fireside chat will be moderated by Lisa Covens,Senior Vice President, Public Affairs and Communications, Leger
Networking and Refreshment Break
Make Your Company's Positive Stories Stand Out in Today's Complex and Challenging News Environment
Susan Skiles Luke, Director, Global Issues & Crisis Communications, Crop Science Division, Bayer
Interactive Panel Discussion:Top Reputational Threats in 2024 and Beyond (Moderated by Chris Makuch, Senior Director, Sales Canada at Notified)
Panelists will discuss the most pressing reputational threats that companies and organizations face. They will discuss potential solutions and strategies to mitigate and manage these threats. The session will conclude with a Q&A session for participants to ask questions and engage in further discussion.
Andrew Block, Senior Director, Climate Communications, RBC
Kelsey Rutherford, Lead, Corporate Communications, BMO
Rob McEwan, Executive Vice President, Argyle
Robin Smith, Director, Strategic Communications, Toronto Community Housing
End of Day One
Morning Coffee
How a Lack of Diversity Can Fuel a Reputational Crisis
Courtney D. Williams, Communications Director, The Obama Foundation
The Best Ways to Communicate Your Purpose on Social Media and Digital Platforms
Tulani André, Vice President, Social Media, National Geographic
Why Journalists and Consumers Want to Know You’re a Purpose-Led Brand
Samantha Wannemacher, Director of Communications and PR, Hatch
Lunch for Speakers and Delegates
Interactive Panel Discussion: How to Communicate Your ESG & Impact Initiatives to a Skeptical Public (Moderated by Emrul Hasan, ESG-P - Vice President, Global Programs, CARE Canada)
Panelists will discuss how to develop effective communication strategies that will help organizations demonstrate their commitment to ESG & Impact initiatives. They will discuss how best to reach the public, how to make the case for ESG & Impact initiatives, and how to respond to potential criticism.
Michael Oliveira, Director of Communications and Public Relations, Tim Hortons
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS
Annemarie Gerber, Director of External and Digital Communications, Maple Leaf Foods Inc
Andrea Vandenberg, Assistant Director, Demand Generation: ESG, EY
Networking and Refreshment Break
How Can We Become More Data Literate in Comms?
Nicole Moreo, Director, Customer Insights North America, Linkedin
Interactive Panel Discussion: Preventing and Resolving Burnout in the Workplace (Moderated by Chris Lee, Executive Vice President at IABC Toronto)
This panel discussion will cover topics such as recognizing signs of burnout, understanding the causes, and exploring strategies for creating a healthier work environment. Attendees will leave with a better understanding of burnout and actionable steps to prevent and manage it.
Belle Baldoza, Director, Global Brand Communications (Product and Technology), TikTok
Khairoon Abbas, Lead of Diversity, Equity and Inclusion (People, Equity and Culture Branch), The Regional Municipality of York
Lisa Gibson, Head of Communications, Microsoft Canada
Mubashira Nusrat Farooqi, Senior Consultant, Reputation & Diversity, Equity and Inclusion Communications, FleishmanHillard HighRoad
End of Global PR Summit Canada 8