Global PR Summit Canada 8

30 Nov. - 1 Dec., Toronto

SOLD OUT

Global PR Summit Canada 8

SOLD OUT

30 Nov. - 1 Dec., Toronto

About the Event

Canada's largest and most innovative communications Summit returns to Toronto from 30 November to 1 December for the 8th time.

The Summit will feature presentations by the leading PR industry figures in North America that will provide you with an opportunity to test your communications strategy and update it in line with emerging communications trends.

Get your early-bird ticket today and save $200!

The completely revised and updated agenda will feature keynote speeches and interactive panel discussions on the following topics:

  • How AI is transforming the global PR industry
  • How can DEI in the industry be moved forward? Walking the walk before talking the talk.
  • Utilizing your vision to guide your team
  • How can we become more data literate in comms?
  • How to create social impact with your content
  • Creating influencer campaigns that truly connect with your audience
  • Creating one authentic story across all comms disciplines, both internal and external, with people at its heart
  • How to make your ESG communications stand out

Are you a member of IABC Toronto? Contact us today for your 25% discount code.

Speakers

Johna Burke AMEC

Nicole Wise Yale School of Medicine

Lisa Gibson Microsoft Canada

Lisa Covens Senior Vice President, Public Affairs and Communications, Central Canada, Leger

Mubashira Nusrat Farooqi PRovoke Media's Inaugural Young Changemakers Award Recipient

Nicole Moreo LinkedIn

Dave Fleet Edelman

Emrul Hasan CARE Canada

Tom Chervinsky TELUS

Dustin Sternbeck Metropolitan Police Department of the District of Columbia

Courtney Williams The Obama Foundation

Susan Skiles Luke Bayer

Robin Smith Toronto Community Housing

Samantha Wannemacher Hatch

Tulani André Prime Video & Amazon Studios

Khairoon Abbas The Regional Municipality of York

Michael Oliveira Tim Hortons

Farnaz Khadem Stanford University

Joung-ah Ghedini-Williams Center for Reproductive Rights

Andrea Vandenberg EY

Andrew Block RBC

Annemarie Gerber Maple Leaf Foods Inc

Kelsey Rutherford BMO

Belle Baldoza TikTok

Rob McEwan Argyle

Michelle Agnew The Coca-Cola Company

Agenda

09.00 

Registration and Morning Coffee

10.00 

Critical Thinking: The Bridge PR and AI Need    
Johna Burke, CEO, AMEC (International Association for the Measurement & Evaluation of Communication), PRNews Measurement Hall of Fame, ICCO Hall of Fame, PRCA Fellow, IPR MeasureCommission, Diversity Action Alliance (DAA) Steering Committee

10.40

PR and Communications: How Artificial Intelligence is Transforming the Industry
Nicole Wise, Chief Communications Officer, Yale School of Medicine

11.20

Crisis in the Age of AI: Implications of Generative AI for Crisis and Reputation Management
Dave Fleet, Head of Global Digital Crisis, Edelman

12.00

Lunch for Speakers and Delegates

13.00

The New Normal: Success in a Constant State of Crisis
Michelle Agnew, Director, Issues Communications, The Coca-Cola Company

13.40

Why Internal Communications are Key During a Crisis: the Insurrection at the US Capitol
Dustin Sternbeck, Chief Communications Officer (CCO), City of Denton

14.20 

Fireside Chat with Farnaz Khadem, Vice President for University Communications, Stanford University: Crisis Planning in a Polarized World and Protecting Your Reputation in an Age of Permacrisis. This fireside chat will be moderated by Lisa Covens,Senior Vice President, Public Affairs and Communications, Leger

15.00

Networking and Refreshment Break

15.30

Make Your Company's Positive Stories Stand Out in Today's Complex and Challenging News Environment
Susan Skiles Luke, Director, Global Issues & Crisis Communications, Crop Science Division, Bayer

16.10 

Interactive Panel Discussion:Top Reputational Threats in 2024 and Beyond (Moderated by Chris Makuch, Senior Director, Sales Canada at Notified)


Panelists will discuss the most pressing reputational threats that companies and organizations face. They will discuss potential solutions and strategies to mitigate and manage these threats. The session will conclude with a Q&A session for participants to ask questions and engage in further discussion.



Andrew Block, Senior Director, Climate Communications, RBC
Kelsey Rutherford, Lead, Corporate Communications, BMO
Rob McEwan, Executive Vice President, Argyle
Robin Smith, Director, Strategic Communications, Toronto Community Housing

17.10

End of Day One

09.00

Morning Coffee

10.00

How a Lack of Diversity Can Fuel a Reputational Crisis
Courtney D. Williams, Communications Director, The Obama Foundation

10.40

The Best Ways to Communicate Your Purpose on Social Media and Digital Platforms
Tulani André, Vice President, Social Media, National Geographic

11.20 

Why Journalists and Consumers Want to Know You’re a Purpose-Led Brand
Samantha Wannemacher, Director of Communications and PR, Hatch

12.00

Lunch for Speakers and Delegates

13.00

Interactive Panel Discussion: How to Communicate Your ESG & Impact Initiatives to a Skeptical Public (Moderated by Emrul Hasan, ESG-P - Vice President, Global Programs, CARE Canada)
Panelists will discuss how to develop effective communication strategies that will help organizations demonstrate their commitment to ESG & Impact initiatives. They will discuss how best to reach the public, how to make the case for ESG & Impact initiatives, and how to respond to potential criticism.

Michael Oliveira, Director of Communications and Public Relations, Tim Hortons
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS
Annemarie Gerber, Director of External and Digital Communications, Maple Leaf Foods Inc
Andrea Vandenberg, Assistant Director, Demand Generation: ESG, EY

14.00

Networking and Refreshment Break

14.30

How Can We Become More Data Literate in Comms?
Nicole Moreo, Director, Customer Insights North America, Linkedin

15.10

Interactive Panel Discussion: Preventing and Resolving Burnout in the Workplace  (Moderated by Chris Lee, Executive Vice President at IABC Toronto)
This panel discussion will cover topics such as recognizing signs of burnout, understanding the causes, and exploring strategies for creating a healthier work environment. Attendees will leave with a better understanding of burnout and actionable steps to prevent and manage it.

Belle Baldoza, Director, Global Brand Communications (Product and Technology), TikTok
Khairoon Abbas, Lead of Diversity, Equity and Inclusion (People, Equity and Culture Branch), The Regional Municipality of York
Lisa Gibson, Head of Communications, Microsoft Canada


Mubashira Nusrat Farooqi, Senior Consultant, Reputation & Diversity, Equity and Inclusion Communications, FleishmanHillard HighRoad

16.10

End of Global PR Summit Canada 8

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Venue

Radisson Blu Toronto Downtown, Toronto, Canada

Radisson Blu Toronto Downtown
Address: 249 Queen's Quay West, Toronto, ON M5J 2N5, Canada
Phone: +1 437-886-9667

This harbourfront hotel in Toronto city centre features on-site dining as well as a rooftop patio with a seasonal pool. A mini-fridge and coffee maker are included in each guest room.

A large work desk and flat-screen TV are common to all rooms at Radisson Blu Downtown Toronto. A pool, harbour or city view may be featured in these rooms.

Showcasing regional ingredients, Watermark Restaurant specializes in Canadian cuisine. Light snacks are served at Radisson Admiral’s Watermark Lounge, along with local beers and wines.

A fitness centre is among recreational facilities available at Radisson Blu Downtown Toronto.

Union Station is about 15 minutes’ walk from this hotel. Several attractions, including the CN Tower, Hockey Hall of Fame and lively Chinatown, are also within 15 minutes’ walk. Billy Bishop Toronto City Airport is 2 km away.