Registration and Morning Coffee
What is the Best Way to Ensure That Your Communications Remain Relevant and Engaging During This Time of Rapid Change?
Adam Pratt, Director, Policy and M&A Communications, IBM
Critical Thinking: The Bridge PR and AI Need
Johna Burke, CEO, AMEC (International Association for the Measurement & Evaluation of Communication), PRNews Measurement Hall of Fame, ICCO Hall of Fame, PRCA Fellow, IPR MeasureCommission, Diversity Action Alliance (DAA) Steering Committee
PR and Communications: How Artificial Intelligence is Transforming the Industry
Nicole Wise, Chief Communications Officer, Yale School of Medicine
Crisis in the Age of AI: Implications of Generative AI for Crisis and Reputation Management
Dave Fleet, Head of Global Digital Crisis, Edelman
Lunch for Speakers and Delegates
When the Dust Settles: Repairing Reputation After a Crisis
Kristen Moss, VP, Strategic Communications, The Coca-Cola Company
Why Internal Communications are Key During a Crisis: the Insurrection at the US Capitol
Dustin Sternbeck, Director Of Communications, Metropolitan Police Department of the District of Columbia
Fireside Chat with Farnaz Khadem, Vice President for University Communications, Stanford University: Crisis Planning in a Polarized World and Protecting Your Reputation in an Age of Permacrisis
Networking and Refreshment Break
Make Your Company's Positive Stories Stand Out in Today's Complex and Challenging News Environment
Susan Skiles Luke, Director, Global Issues & Crisis Communications, Crop Science Division, Bayer
Interactive Panel Discussion:Top Reputational Threats in 2024 and Beyond
Panelists will discuss the most pressing reputational threats that companies and organizations face. They will discuss potential solutions and strategies to mitigate and manage these threats. The session will conclude with a Q&A session for participants to ask questions and engage in further discussion.
Paula Knight, Vice President, Strategic Planning and Communications, Toronto Community Housing
Andrew Block, Senior Director, Climate Communications, RBC
Kelsey Rutherford, Lead, Corporate Communications, BMO
End of Day One
Morning Coffee
DEI: Walking the Walk Before Talking the Talk
Shawn Salewski, Assistant Vice President, External Communications, BDC
Embedding Inclusivity Across All Communications: Storytelling That Represents
Joung-ah Ghedini-Williams, Chief, Communications and Marketing, Center for Reproductive Rights
How a Lack of Diversity Can Fuel a Reputational Crisis
Courtney D. Williams, Communications Director, The Obama Foundation
Lunch for Speakers and Delegates
The Best Ways to Communicate Your Purpose on Social Media and Digital Platforms
Tulani André, Global Lead, Social & Editorial, Prime Video & Amazon Studios
Why Journalists and Consumers Want to Know You’re a Purpose-Led Brand
Samantha Wannemacher, Senior Manager of Global Communications and Talent, The North Face
Interactive Panel Discussion: How to Communicate Your ESG & Impact Initiatives to a Skeptical Public
Panelists will discuss how to develop effective communication strategies that will help organizations demonstrate their commitment to ESG & Impact initiatives. They will discuss how best to reach the public, how to make the case for ESG & Impact initiatives, and how to respond to potential criticism.
Michael Oliveira, Director of Communications and Public Relations, Tim Hortons
Tom Chervinsky, Head of External Affairs and Social Capitalism, Public Policy, TELUS
Annemarie Gerber, Director of External and Digital Communications, Maple Leaf Foods Inc
Emrul Hasan, ESG-P - Vice President, Global Programs, CARE Canada
Andrea Vandenberg, Assistant Director, Demand Generation: ESG, EY
Networking and Refreshment Break
How Can We Become More Data Literate in Comms?
Nicole Moreo, Director, Customer Insights North America, Linkedin
Interactive Panel Discussion: Preventing and Resolving Burnout in the Workplace
This panel discussion will cover topics such as recognizing signs of burnout, understanding the causes, and exploring strategies for creating a healthier work environmBelle Baldoza, Director, Global Brand Communications (Product and Technology), TikTokent. Attendees will leave with a better understanding of burnout and actionable steps to prevent and manage it.
Belle Baldoza, Director, Global Brand Communications (Product and Technology), TikTok
Khairoon Abbas, Lead of Diversity, Equity and Inclusion (People, Equity and Culture Branch), The Regional Municipality of York
Lisa Gibson, Head of Communications, Microsoft Canada
Mubashira Nusrat Farooqi, Senior Consultant, Reputation & Diversity, Equity and Inclusion Communications, FleishmanHillard HighRoad
End of Global PR Summit Canada 8