Morning Coffee
Chairman’s Opening Remarks
Welcome Speech by the Icelandic PR Association
International Keynote Presentation: Evolving The Communications Function To Become A Strategic Resource For The Businesss
Bart De Vries, President, IPRA- International PR Association, Netherlands
The Art Of The Apology - Sorry Seems To Be The Hardest Word
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA
Forgivability: Why You Need It - How To Get It
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK
Interactive Discussion With Speakers And Delegates
Lunch For Speakers And Delegates
Developing Strong Partnerships To Boost The Effect Of Your PR Activities
Andrew Widger, Senior Director, Media Relations, Pfizer, UK
Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility
Danny Whatmough, Head Of Digital, Weber Shandwick, UK
Interactive Discussion With Speakers And Delegates
Afternoon Networking Break
From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry And Where Is Our Industry Heading
Richard Stephenson, Communications Director, Civil Aviation Authority
The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study
Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands
Interactive Discussion With Speakers And Delegates
End Of Day One
Morning Coffee
Chairman’s Opening Remark
Managing Corporate Information Leaks: Practical Solutions For Dealing With Information Breaches
Piers Schreiber, VP Public Affairs And Corporate Communications, Jumeirah Group, UAE
Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And Written Messages To Visual Messages
Jesse Ringham, Digital Communications Manager, Tate Museum
Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI
Noha Bashir, Social Media Director, CEEMEA, Visa, UAE
Interactive Discussion With The Speakers And Delegates
Lunch For Speakers And Delegates
Crisis Simulation Session: Crisis In A Social Media World
Part 1
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
Afternoon Networking Break
Part 2
The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC
End Of Global PR Summit Iceland