Global PR Summit Iceland

 June 9, 2016 - June 10, 2016, in Reykjavik, Iceland

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About the Event

Welcome to the Global PR Summit Iceland!

Our PR Summit is all about building a creative community that will provide you with support, value and opportunity to make things happen.

You can’t master the latest PR trends and challenges from behind your desk!

Join us in Reykjavik from 9-10 June 2016 and spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout.


Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Donald Steel Former Chief Communications Advisor, BBC

Piers Schreiber BT Group (British Telecom)

Noha Bashir Facebook

Sietse Bakker Eurovision Song Contest

Bart De Vries IPRA- International PR Association

Danny Whatmough Weber Shandwick

John Neilson Lockheed Martin

Andrew Widger Pfizer

Richard Stephenson Civil Aviation Authority



Morning Coffee


Chairman’s Opening Remarks


Welcome Speech by the Icelandic PR Association


International Keynote Presentation: Evolving The Communications Function To Become A Strategic Resource For The Businesss

Bart De Vries, President, IPRA- International PR Association, Netherlands


The Art Of The Apology - Sorry Seems To Be The Hardest Word

Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA


Forgivability: Why You Need It - How To Get It
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK


Interactive Discussion With Speakers And Delegates


Lunch For Speakers And Delegates


Developing Strong Partnerships To Boost The Effect Of Your PR Activities

Andrew Widger, Senior Director, Media Relations, Pfizer, UK


Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility
Danny Whatmough, Head Of Digital, Weber Shandwick, UK


Interactive Discussion With Speakers And Delegates


Afternoon Networking Break


From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry And Where Is Our Industry Heading
Richard Stephenson, Communications Director, Civil Aviation Authority


The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study
Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands


Interactive Discussion With Speakers And Delegates


End Of Day One


Morning Coffee


Chairman’s Opening Remark


Managing Corporate Information Leaks: Practical Solutions For Dealing With Information Breaches
Piers Schreiber, VP Public Affairs And Corporate Communications, Jumeirah Group, UAE


Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And Written Messages To Visual Messages

Jesse Ringham, Digital Communications Manager, Tate Museum


Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI

Noha Bashir, Social Media Director, CEEMEA, Visa, UAE


Interactive Discussion With The Speakers And Delegates


Lunch For Speakers And Delegates


Crisis Simulation Session: Crisis In A Social Media World
Part 1
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken


Afternoon Networking Break


Part 2
The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC


End Of Global PR Summit Iceland

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