Wednesday
May 6th @ 2pm (EDT)
Master the latest trends and challenges in healthcare communications with the help of Mayo Clinic's Ginger Buxa Plumbo, Communications Manager for Issues and Crisis Communications!
Ginger holds a Master of Arts in mass communications from North Dakota State University, with an emphasis on issues management and crisis communications, and a Bachelor of Arts in public relations from the University of North Dakota. She has over 25 years of experience in communications and public relations, mostly for non-profit and healthcare organizations.
The price for the webinar is US$80.
About Your Webinar Leader:
Ginger Plumbo is a communications manager at Mayo Clinic, a top-ranked nonprofit organization committed to clinical practice, education and research, with locations in Rochester, Minnesota; Jacksonville, Florida; and Scottsdale/Phoenix, Arizona. She leads communications and media relations efforts for Mayo Clinic’s transplant practice. Her role also involves issues management and crisis communications efforts, as well as documentary projects at Mayo Clinic.
Benefits of Attending:
2.00-3.00 Healthcare Communications in the Age of COVID-19: Lessons Learned from Mayo Clinic
- Understanding the importance of innovation and adaption while working 100% remotely
- How to successfully manage the flood of COVID-19 related media requests
- How to revise your staffing structure for COVID-19 work
- How to successfully craft your media relations strategy for local and regional media vs. national and international media
- How to redesign your staffing plan to account for the fuloughs
3.00-3.15 Q&A Session
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
