February 25th @ 2pm (Eastern Time)
We are excited to launch our first webinar on Deepfakes and AI in Crisis Management at 2 pm Eastern Time (US & Canada) on February 25th.
As AI continues to revolutionize industries, deepfakes have emerged as a sophisticated and growing threat to communication and reputation management. This webinar is essential for PR and crisis management professionals who want to stay ahead of these challenges and ensure their crisis plans are future-ready.
About Your Speaker
Simon Paterson MBE, US Head of Counter Disinformation at Edelman, brings extensive experience in delivering impactful research and strategies for a host of European countries, countering malign messaging in the Middle East, and advising organizations across industries on how to navigate and mitigate disinformation threats. His insights will equip you with actionable strategies to protect your organization in today’s rapidly evolving landscape of digital misinformation.
This 90-minute session includes a 60-minute presentation followed by an interactive 30-minute Q&A, giving you the opportunity to ask all your pressing questions and engage in an in-depth discussion with our expert speaker.
2.00 Deepfakes and AI in Crisis Management – Update Your Crisis Plan Now
AI is revolutionizing the PR and crisis communications landscape, and the emergence of deepfakes has introduced a significant new layer of complexity. As one of the most sophisticated forms of disinformation, deepfakes are reshaping how misinformation spreads and how organizations need to prepare for crises. This 90-minute webinar is designed to help you understand, detect, and counteract deepfakes while building resilience in your crisis communications strategy.
Join Simon Paterson MBE, US Head of Counter Disinformation at Edelman, as he shares his expertise on how AI-driven disinformation and deepfakes are transforming crisis management. With extensive experience advising global businesses and government agencies, Simon will guide you through the steps needed to safeguard your organization in this new era.
Key Takeaways:
- Understanding Deepfakes: Learn about the rise of deepfakes, their evolution, and the challenges they pose to industries and reputations.
- Detection Strategies: Discover practical tools and methods to identify deepfakes and minimize their impact.
- Crisis Planning: Incorporate deepfake scenarios into your crisis management plan to ensure preparedness.
- Building Resilience: Gain strategies for countering false narratives, strengthening digital literacy, and creating informational resilience.
- AI’s Wider Implications: Explore the broader impact of AI in the spread of disinformation and recognize key warning signs.
Simon’s extensive background includes delivering impactful research and strategies for a host of European countries, countering malign messaging in the Middle East and advising organizations across industries on how to navigate and mitigate disinformation threats. His insights will equip you with actionable strategies to protect your organization in today’s rapidly evolving landscape of digital misinformation.
3.00 Q&A
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
