Live Webinar: Deepfakes and AI in Crisis Management
February 25th @ 2pm (Eastern Time)
About the Event
We are excited to launch our first webinar on Deepfakes and AI in Crisis Management at 2 pm Eastern Time (US & Canada) on February 25th.
This 90-minute session includes a 60-minute presentation followed by an interactive 30-minute Q&A, giving you the opportunity to ask all your pressing questions and engage in an in-depth discussion with our expert speaker.
Why Attend This Webinar?
As AI continues to revolutionize industries, deepfakes have emerged as a sophisticated and growing threat to communication and reputation management. This webinar is essential for PR and crisis management professionals who want to stay ahead of these challenges and ensure their crisis plans are future-ready.
Benefits of Attending:
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Understand the Threat Landscape: Learn how deepfakes are evolving and the significant challenges they pose to industries, reputations, and communication strategies.
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Practical Detection Strategies: Discover actionable tools and techniques to identify deepfakes and mitigate their impact effectively.
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Enhanced Crisis Preparedness: Gain insights into incorporating deepfake scenarios into your crisis management plan, ensuring your organization is equipped to handle modern disinformation challenges.
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Strengthened Resilience: Learn strategies to counter false narratives, build digital literacy, and foster informational resilience within your organization.
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Broader Implications of AI: Explore how AI is reshaping the spread of disinformation and recognize the warning signs to proactively protect your brand.
About Your Speaker
Simon Paterson MBE, US Head of Counter Disinformation at Edelman, brings extensive experience in delivering impactful research and strategies for a host of European countries, countering malign messaging in the Middle East, and advising organizations across industries on how to navigate and mitigate disinformation threats. His insights will equip you with actionable strategies to protect your organization in today’s rapidly evolving landscape of digital misinformation.
Only
42days
9hours
21min
UNTIL THE EVENT
Facts & Figures
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Expert-Led Insight: This webinar features Simon Paterson MBE, US Head of Counter Disinformation at Edelman, with extensive experience in countering disinformation across Europe and the Middle East, and advising industries on mitigating deepfake threats.
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Tailored for PR Professionals: Focused on the evolving challenges of AI and deepfakes in crisis management, this session provides practical tools and strategies to enhance crisis preparedness and resilience.
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Interactive Learning: The 90-minute session includes a comprehensive 60-minute presentation followed by an engaging 30-minute Q&A, allowing attendees to ask in-depth questions and gain actionable insights.
Speakers
Simon Paterson MBE Edelman
Agenda
Deepfakes and AI in Crisis Management – Update Your Crisis Plan Now
AI is revolutionizing the PR and crisis communications landscape, and the emergence of deepfakes has introduced a significant new layer of complexity. As one of the most sophisticated forms of disinformation, deepfakes are reshaping how misinformation spreads and how organizations need to prepare for crises. This 90-minute webinar is designed to help you understand, detect, and counteract deepfakes while building resilience in your crisis communications strategy.
Join Simon Paterson MBE, US Head of Counter Disinformation at Edelman, as he shares his expertise on how AI-driven disinformation and deepfakes are transforming crisis management. With extensive experience advising global businesses and government agencies, Simon will guide you through the steps needed to safeguard your organization in this new era.
Key Takeaways:
- Understanding Deepfakes: Learn about the rise of deepfakes, their evolution, and the challenges they pose to industries and reputations.
- Detection Strategies: Discover practical tools and methods to identify deepfakes and minimize their impact.
- Crisis Planning: Incorporate deepfake scenarios into your crisis management plan to ensure preparedness.
- Building Resilience: Gain strategies for countering false narratives, strengthening digital literacy, and creating informational resilience.
- AI’s Wider Implications: Explore the broader impact of AI in the spread of disinformation and recognize key warning signs.
Simon’s extensive background includes delivering impactful research and strategies for a host of European countries, countering malign messaging in the Middle East and advising organizations across industries on how to navigate and mitigate disinformation threats. His insights will equip you with actionable strategies to protect your organization in today’s rapidly evolving landscape of digital misinformation.
Q&A