Marketing Kingdom Belgrade 2

About the Event

Welcome to Serbia's leading marketing event! Get your tickets today and master the latest trends in influencer marketing, social media, digital marketing and content management. Seats are limited!

Agenda

Day One, 5th March 2015

09.00 Registration And Morning Coffee

10.00 Chairman’s Opening Remarks

10.10 IT’S ALL ABOUT THE CONTENT

Content And Connections: Engaging With Consumers, Customers And The Community

Ania Jakubowski, General Manager Poland And Baltics, Coca-Cola

10.50 THE POWER OF SOCIAL MEDIA EXPERIENCE:

Creating The Right Social Media And Customer Experience For Your Online Platforms: The You Tube Story

Eduard Castello, Manager, Content Partnerships, YouTube

11.30 Interactive Discussion With Anja and Eduard

12.00 Networking And Refreshment Break

12.30 Interactive Workshop With Forbes Magazine #1 Social Media Influencer

How The Various Facets Of Customer Online Behaviour Influence Spending Habits: The Psychology Of What Customers Do Online

Sean Gardner, Forbes #1 Social Media Power Influencer, Forbes Top 50 Marketing Influencer, Keynote Speaker, Huffington Post Columnist

13.30 Lunch For Speakers And Delegates

14.30 Connectivity as a brand obligation: Old news or potential for the future?

Miloš DukiÄ‡, Head of Corporate Marketing department, Telekom Serbia

Ivana KozliÄiÄ‡, Marketing Manager Master Card

Milija MagdeliniÄ‡ - Operational Marketing Director, Delhaize Serbia

Moderator: Katarina Pribicevic, Strategic Planning Director, McCann Belgrade

15.15 Heart To Heart: Rules Of Engagement For The Social Era

Heidi Taylor, Head of Government and Public Sector Marketing, PwC

16.00 End Of Marketing Kingdom Day One

Day Two, 6th March 2015

09.00 Morning Coffee

10.15 Chairman’s Opening Remarks

10.30 Will Creative Technology Drive The Next Era Of Marketing?

Alper Eroglu, Global Media Director, Deodorants and Oral Care Categories, Unilever

11.00 New Imperatives For Digital Design And Branding

Scott Neuman, Chief Marketing Officer, IBM Eastern and Central Europe

11.30 Interactive Discussion With Alper And Scott

12.00 Networking And Refreshment Break

12.30 IT’S ALL ABOUT YOUR CUSTOMERS: Customer Is King: Winning Strategies For Engaging Your Customers

Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care

13.00 A Picture Is Worth A Thousand Words: The Philips #Lifeislight Instagram

Campaign + Checklist For Your Own Campaigns Including Learnings From Working With The Instagram Community

Annisa Arishti, Global Social Media And Community Manager, Philips

13.30 Interactive Discussion With Steffen And Annisa

14.00 Lunch For Speakers And Delegates

15.00 Fickle Friends - Moving Your Brand's Social Strategy Beyond Fan Counts and Likes

Robin Hamman, International Social Media Expert And Founder, Stradigital

15.30 Social Media Teams As The Vanguard Of New, More Agile Ways Of Working Inside The Wider Firm

Eva Applebaum, Head Of Digital, BBC Earth

16.00 Interactive Discussion With Robin And Eva

16.30 End Of Conference

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Want This Program for Your Team?

This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.

If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.

Marketing Kingdom Belgrade 2

Event Details

About the Event

Speakers

Steffen Ruebke

Scott Neuman

Eduard CastellÃ³

Eva Appelbaum

Heidi Taylor

Sean Gardner

Annisa Arishti

Robin Hamman

Katarina Pribicevic

Alper Eroglu

Agenda