Marketing Kingdom Belgrade 2
March 5, 2015 - March 6, 2015, in Belgrade, Serbia
About the Event
Welcome to Serbia's leading marketing event! Get your tickets today and master the latest trends in influencer marketing, social media, digital marketing and content management. Seats are limited!
Speakers
Steffen Ruebke Henkel Beauty Care
Scott Neuman IBM Central & Eastern Europe
Eduard Castelló YouTube
Eva Appelbaum BBC Earth, BBC
Heidi Taylor PwC
Sean Gardner
Annisa Arishti Philips
Robin Hamman Stradigital
Katarina Pribicevic McCann Belgrade
Alper Eroglu Unilever
Agenda
Day One, 5th March 2015
Registration And Morning Coffee
Chairman’s Opening Remarks
IT’S ALL ABOUT THE CONTENT
Content And Connections: Engaging With Consumers, Customers And The Community
Ania Jakubowski, General Manager Poland And Baltics, Coca-Cola
THE POWER OF SOCIAL MEDIA EXPERIENCE:
Creating The Right Social Media And Customer Experience For Your Online Platforms: The You Tube Story
Eduard Castello, Manager, Content Partnerships, YouTube
Interactive Discussion With Anja and Eduard
Networking And Refreshment Break
Interactive Workshop With Forbes Magazine #1 Social Media Influencer
How The Various Facets Of Customer Online Behaviour Influence Spending Habits:
The Psychology Of What Customers Do Online
Sean Gardner, Forbes #1 Social Media Power Influencer, Forbes Top 50 Marketing Influencer, Keynote Speaker, Huffington Post Columnist
Lunch For Speakers And Delegates
Connectivity as a brand obligation: Old news or potential for the future?
Miloš Dukić, Head of Corporate Marketing department, Telekom Serbia
Ivana KozliÄić, Marketing Manager Master Card
Milija Magdelinić - Operational Marketing Director, Delhaize Serbia
Moderator: Katarina Pribicevic, Strategic Planning Director, McCann Belgrade
Heart To Heart: Rules Of Engagement For The Social Era
Heidi Taylor,
Head of Government and Public Sector Marketing, PwC
End Of Marketing Kingdom Day One
Day Two, 6th March 2015
Morning Coffee
Chairman’s Opening Remarks
Will Creative Technology Drive The Next Era Of Marketing?
Alper Eroglu, Global Media Director, Deodorants and Oral Care Categories, Unilever
New Imperatives For Digital Design And Branding
Scott Neuman, Chief Marketing Officer, IBM Eastern and Central Europe
Interactive Discussion With Alper And Scott
Networking And Refreshment Break
IT’S ALL ABOUT YOUR CUSTOMERS: Customer Is King: Winning Strategies For Engaging Your Customers
Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care
A Picture Is Worth A Thousand Words: The Philips #Lifeislight Instagram
Campaign + Checklist For Your Own Campaigns Including Learnings From Working With The Instagram Community
Annisa Arishti, Global Social Media And Community Manager, Philips
Interactive Discussion With Steffen And Annisa
Lunch For Speakers And Delegates
Fickle Friends - Moving Your Brand's Social Strategy Beyond Fan Counts and
Likes
Robin Hamman, International Social Media Expert And Founder, Stradigital
Social Media Teams As The Vanguard Of New, More Agile Ways Of Working
Inside The Wider Firm
Eva Applebaum, Head Of Digital, BBC Earth
Interactive Discussion With Robin And Eva
End Of Conference
Our partners
Silver Sponsor
Exclusive Event Partner
Exclusive Media Partner
Exclusive Online Partner
Official TV Partner
Media Partners
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