Marketing Kingdom Zagreb 2
March 14, 2013 - March 15, 2013, in Zagreb, Croatia
About the Event
Last year we made history by being the first ever event in the region to have Facebook as a speaker. This year we are taking the event to a completely new level by featuring presentations by speakers whose work is changing the global marketing and social media world. Get your ticket now!
Speakers
Jesse Ringham Serpentine Galleries
Irina Pashina SAP SE
Greg Nugent London Olympic Games
Massimo Sangiovanni Motorola Solutions
Keld Strudahl Carlsberg
Robin Hamman Edelman
Dana Kabbani Emi Music
Madlen Nicolaus Salesforce Marketing Cloud
Jessica Bennett Tumblr
Sonja Briffett Henkel Beauty Care
Hubert Grealish Former Marketing Director, Philips, TomTom
Agenda
This year’s agenda for the Marketing Kingdom Zagreb is based on extensive marketing research with some of the world’s biggest companies and marketing experts. We want you to get the most from the event and that is why we have included several panel sessions covering the most important topics in today’s marketing. Our interactive tweet wall will also enable you to ask questions related to the event presentations.
DAY ONE
14TH MARCH 2013
Registration And Morning Coffee
Chairman’s Opening Remarks
Opening Keynote London Olympic Games 2012: Understand, Inspire And Engage The World’s Biggest Audience
Greg Nugent, Marketing Director, London Olympic Games
Are Social Media Networks The Publishers Of The Future?
Jessica Bennett, Executive Editor, Tumblr
Questions And Answers Session With Greg And Jessica
Networking And Refreshment Break
What’s A Like Ever Done For Your Brand – Discussing The Mistakes Companies Make In Social Media
Robin Hammann, Head Of Digital, Edelman
Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
Jesse Ringham, Head Of Digital, Tate Museum
Questions And Answers Session With Robin And Jesse
Lunch For Speakers And Delegates
Marketing Transformation: How To Become A Purpose Driven Company Through Brand Positioning
Massimo Sangiovanni, Marketing Vice President EMEA, Motorola Solutions
Using Consumer Insight To Improve Marketing Strategies In The Music Business
Dana Kabbani, Senior Director Marketing Services, EMI Music
Customer Is King – Engaging Customers With Meaningful Dialogue And Relevant Information
Sonja Briffett, Digital Marketing Manager, Henkel Beauty Care
Questions And Answers Session With Massimo, Dana And Sonja
End Of Day One
DAY TWO
15TH MARCH 2013
Morning Coffee
Chairman’s Opening Remarks
Opening Keynote: Life After Like Economy
Hubert Grealish, MPERA Communications Services, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom
Sponsorship Versus Marketing: What Works When And Why?
Keld Strudahl, Former Marketing Director, Carlsberg
Questions And Answers Session With Hubert And Keld
Networking And Refreshment Break
Experiential Marketing – Reaching Your Consumers For Maximum Impact
Karen Carter, Director of Consumer Marketing Communications, Western Europe, Microsoft
Session With Daniel Ackerman from iStudio
Questions And Answers Session With Karen And Daniel
Lunch For Speakers And Delegates
Looking Behind The Curtain Of Social Data To Create Customers For Life
Madlen Niclolaus, Senior Manager Marketing And Communications, Salesforce Marketing Cloud
SoLoMo – Win Your Customer Over With The Perfect Combination Of Social, Local And Mobile
Irina Pashina, Marketing Localization Manager, SAP Marketing
Questions And Answers Session With Madlen And Irina
End Of Conference
Our partners
Exclusive Event Partner
Exclusive Print Media Partner
Exclusive Media Partner
Founding Sponsor
Exclusive Branding Partner
Gold sponsor
Regional TV Partner
Official blog Croatia
Media Partners
