After the phenomenal success of the Marketing Kingdom, we are back to Croatia with an event focusing on the latest trends and challenges in today's fast changing PR world. Get your tickets now to learn from the best!
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
PR KINGDOM OFFICIAL PROGRAMME
08.30 Registration And Morning Coffee
09.25 Chairnan’s Opening Remarks
09.30 Public Relations In The Era Of Social Media
Wendy Gold, European PR Lead, Microsoft International
10.10 Crisis Management: Learning From My Gazprom Experience
Philip Dewhurst, Senior Advisor, College Hill And Former PR Director, Gazprom International
10.50 Reputation Management Masterclass
Patrick Jephson, Private Secretary to HRH Princess Diana And Author, Shadows of a Princess
Mary Jo Jacobi, Former VP Communications, British Petroleum, Former Communications Director, Shell, HSBC, Lehman Brothers, Former Special Assistant to President Reagan and Civil Commissioner to HRH Queen Elizabeth
11.50 Networking And Refreshment Break
12.10 Reputation As Your Strongest Asset: Lessons Learn From My Work With HRH Prince Charles and Princes William and Harry
Colleen Harris, Official Spokesperson, William and Kate’s Royal Wedding And Former Press Secretary to HRH Prince Charles, William and Harry
12.50 Moving From Reputation Risk To Market Opportunity
Milorad Ajder, Managing Director, IPSOS Mori Reputation Center
13.30 Lunch For Speakers And Delegates
14.20 PR Measurement At Schneider: Best practice in Implementing PR Processes And Measurement Principles
Thierry Nicolet, Senior Vice President Press Relations, Schneider Electric
15.00 The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta
Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and Marketing Communications Management, University of Greenwich UK
15.40 Mastering The Politics Of PR
Richard Stephenson, Former Group Director PR, The Royal Mail Group
16.20 End Of Conference
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
