Global PR Summit Istanbul 5

23rd February, Istanbul, Turkey

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About the Event

Now in its fifth year, the Global PR Summit Istanbul is Turkey's only global PR event and the only event in the country focusing on the latest trends and challenges in the global PR world.

Here are just a few of the sessions on the agenda that you and your colleagues stand to benefit from:

  • GUMTREE: Lessons in Reputation from the UK’s #1 Classifieds Website
  • MEMAC OGLIVY PR: Integrated Communications: Transcending PR & Marketing Silos
  • HOTELS.COM: Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
  • SAP: Delivering Corporate Content That Is Easy To Consume

Want to save up to 20% off your registration? Sign up with your whole team to take advantage of group discounts

Only

127days

20hours

38min

UNTIL THE EVENT

Speakers

Fergus Campbell Gumtree

Filippo Vizzotto Shazam

Jo Burford Twitter

Jon Meakin Grayling

Saada Hamad MEMAC OGLIVY Public Relations

Abraham Abbi Asefaw The Pop Up Agency

Gary Hernandez Saudi Aramco

Tim McLoughlin Hotels.com

Maksimilian Kallhed The Pop Up Agency

Judith Magyar SAP

Agenda

A day full of presentations on the latest trends in PR and communications

08.00

Registration 

09.00 

Opening Keynote: Reserved for Platinum Sponsor

09.30 

Fake News: Why It's a Real Issue for PR
Jon Meakin, Global Head of Strategic Services, Grayling

10.00 

Lessons in Reputation from the UK’s #1 Classifieds Website
Fergus Campbell, Head of PR, Gumtree.com

10.30

Interactive Discussion with Speakers and Delegates

10.45

Networking and Refreshment Break

11.15 

Integrated Communications: Transcending PR & Marketing Silos
Saada Hamad, Regional Director, Middle East and North Africa, Memac Oglivy PR

11.45 

Common Pitfalls In Internal Communications, And How To Avoid Them
Gary Hernandez, Head, HR Communications, Saudi Aramco

12.15 

Interactive Discussion with Speakers and Delegates

12.30 

Lunch for Speakers and Delegates

13.15 

Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
Tim McLoughlin, Head Of Social Media, Hotels.com

13.45 

Delivering Corporate Content That Is Easy To Consume
Judith Magyar, Communications Director, SAP

14.15 

How To Create Relevant PR Content For Mobile
Filippo Vizotto, Country Manager, Italy, Shazam

14.45

Building a Community of Content Creators for Your Clients


Joanne Burford, EMEA Community Manager, Twitter

15.15

Interactive Discussion with Speakers and Delegates

15.45

Networking and Refreshment Break

16.00

Interactive Workshop: PR And Design Thinking: You Only Need 48h To Solve A PR Problem

The Pop Up Agency is a creative agency, known for travelling the world and solving marketing communications problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire PR professionals to open up their eyes for a different way of working and plant a seed for a new industry movement.

Maksimilian and Abraham from the Pop Up Agency

17.30

End of Global PR Summit Istanbul 5

Our partners

Venue

Intercontinental Hotel, Istanbul, Turkey

Five star ambiance in the heart of the Ottoman's capital city, InterContinental Istanbul is the ideal base for exploring endless historic sites, museums, restaurants, clubs and shops. Located in Taksim with stunning views of the Bosphorus, Istanbul skyline and the Blue Mosque, this Istanbul hotel is a short walk from Dolmabahce Palace and Lütfi Kırdar Congress Hall.