Global PR Summit New York

8-9 June in New York, USA

Register Now

About the Event

Hello New York!

After the phenomenal success in 20 different countries, the Global PR Summit is finally coming to the USA!

Why grab your ticket today?

  • Spend two days surrounded by some of the most stimulating and forward-thinking people in the world - the instant cure to a creative burnout.
  • Our inspirational speakers have worked and developed PR and communications strategies for European Royal Families, US Presidents and some of the world’s most admired entrepreneurs and corporations.
  • Get smarter. Discover new ideas and trends for your sector and leave the event with incredible insights that will inform your business in the future.
  • Be exposed to new ways of approaching your work and your brand, and learn from the incredible stories each speaker has to tell.
  • The Global PR Summit New York will inspire and motivate you, and will provide you with a world-class education in public relations and communications.
  • Our interactive discussions will help you get practical tools and insights that will help you solve your current PR challenges.
  • Our event will provide you with the opportunity to get deeper understanding of today’s ever changing PR trends and will provide you with a natural support structure that will help you stretch your PR knowledge beyond your normal limits.
  • The Global PR Summit New York is all about building a creative community that will provide you with support, value and opportunity to make things happen.
  • The event is all about real life conversations with each other.
  • The event takes place in New York! Need we say more?

Only

41days

5hours

34min

UNTIL THE EVENT

Speakers

Heather Mitchell Unilever Hair Care

Bart De Vries IPRA- International PR Association

Liz Young Sony Music Entertainment

Richard Stephenson Civil Aviation Authority

Katie Morse Nielsen

Lauren Day Prudential Financial, Inc.

Patricia Yates Visit Britain

Sean Gardner

Natan Edelsburg PRSA-NY

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Patrick Jephson Former Chief Of Staff To Princess Diana

Donald Steel Former Chief Communications Advisor, BBC

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Piers Schreiber Jumeirah Group

Esra Erkal Paler AstraZeneca

Thierry Nicolet Schneider Electric

Andrew Widger Pfizer

Lars Silberbauer LEGO Group

Agenda

Reputation management, crisis communications, content management, data leaks- we got it all covered!

08.00 

Registration And Morning Coffee

09.00 

Chairman’s Opening Remarks

09.15 

The Art Of Apology - Sorry Seems To Be The Hardest Word
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA

09.45 

Forgivability: Why You Need It - How To Get It
 Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK

10.15 

Reputation Management Lessons Learned From The Healthcare Sector: Trends, Challenges And Opportunities
Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca, UK

10.45 

Best-Practice Strategies And Approaches To Take Control And Proactively Manage Crisis Communications On Social
Liz Young, EVP Corporate Communications, Sony Music Entertainment, USA

11.15

 Use Data To Pitch The Right Journalists And Build Relationships With The Press
Natan Edelsburg, Director, Finance, PRSA NY Chapter, USA

11.45 

Interactive Discussion With Speakers And Delegates

12.15 

Lunch For Speakers And Delegates

13.15 

Reputation And Crisis Management In A Social Media Era: Interactive Workshop With Donald Steel
 More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.
 
Introduction and Exercise One
•    A serious emergency for the company
•    The 15-30-60-90 crisis rule    
Exercise Two
•    The developing crisis - the first media interview
     Crisis Management Lessons from VW, Air Asia, and other crisis
Exercise Three
•    The press conference and social media    
•    Summary and conclusion
 
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC, UK

17.00

End Of Day One

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

10.15

Mastering Governmental PR: From Communications Within The Political Elite To Dialog With The Citizens
Colleen Harris, Former Press Secretary to Princes Charles, William and Harry and Official Spokesperson, William and Kate’s Royal Wedding, UK

10.45

Reputation Management in an Age of Cybercrime: How to Prepare for and Recover from Data Breaches
Piers Schreiber, Former VP Corporate Communications, Jumeirah Group, UAE

11.15

Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France

11.45

Interactive Discussion With Speakers And Delegates

12.15

Lunch For Speakers And Delegates

13.15

Case Study: Inside Lego’s Content And Social Media Program 
Lars Silberbauer, Global Director, LEGO Group, UK

13.45 

How Influencers Can Supercharge Your PR Campaign


Sean Gardner, Forbes #1 Social Media Power Influencer, Forbes Top 50 Marketing Influencer, Keynote Speaker, Huffington Post Columnist, USA

     

14.15 

Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study


Heather Mitchell, Global Head Of PR and Social Media, Unilever Hair Care, UK

14.45 

Social Media For C-Level Executives: Analyzing Risks And Best Practices To Shield The Reputation Of Your Organization
Katie Morse,
VP Social Media, Nielsen

15.15

Interactive Discussion With Speakers And Delegates

15.45

Networking And Refreshment Break

16.15

Developing Strong Partnerships To Boost The Effect Of Your PR Activities
Andrew Widger, Senior Director, Media Relations, Pfizer, UK

16.45 

From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Insdustry And Where Is Our Industry Heading
Richard Stephenson, Communication Director, Civil Aviation Authority, UK

17.15

Building A Strong Country Brand: Marketing And PR Methods That Work
Patricia Yater,
Director, Strategy and Communications, Visit Britain, UK

17.45 

Closing Discussion And End Of Global PR Summit New York

Our partners

Interested in promoting your brand or services? Contact Ivana today at ivana@thepworld.com

Lunch Break Sponsor Day 1

Lunch Break Sponsor Day 2

Coffee Break Sponsor

Media Partner

Venue

The Empire Suite, Condé Nast, One World Trade Center, New York, USA

1 WORLD TRADE CENTER, 34TH FLOOR
NEW YORK, NY 10007

On the 34th floor of Condé Nast’s new headquarters, the media company houses four state-of-the-art venues with a multitude of uses, ranging from intimate executive meetings in the Boardrooms to gala affairs in the South Lookout, which has sweeping 180-degree views of lower Manhattan and its landmarks.