Registration And Morning Coffee
Chairman’s Opening Remarks
Quantum Value: Strategy At The Speed Of Life
Lauren Day, Head of Global Communications Strategy & Operations, Prudential Financial Inc.
Mastering The Arts Of Apology And Forgivability: Why You Need It – How To Get It
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell
Patrick Jephson, NY Times Bestselling Author And Former Chief Of Staff To Princess Diana
Interactive Discussion With Speakers and Delegates
Networking and Refreshment Break
Interactive Panel Discussion: Reputation Management In The Healthcare Sector: Lessons Learned
Esra Erkal Paler, Head Of Global External Communications, AstraZeneca
Andrew Widger, Senior Director, Media Relations, Pfizer
Best-Practice Strategies And Approaches To Take Control And Proactively Manage Crisis Communications On Social
Liz Young, EVP Corporate Communications, Sony Music Entertainment
Wade Leak, Deputy General Counsel, Sony Music Entertainment
Use Data To Pitch The Right Journalists And Build Relationships With The Press
Natan Edelsburg, Director, Finance, PRSA NY Chapter
Interactive Discussion With Speakers And Delegates Moderated by Peter Himler, PCNY
Lunch For Speakers And Delegates
Reputation And Crisis Management In A Social Media Era: Interactive Workshop With Donald Steel
More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.
End of Day One
Morning Coffee
Chairman’s Opening Remarks
Mastering Governmental PR: From Communications Within The Political Elite To Dialog With The Citizens
Colleen Harris, Former Press Secretary to Princes Charles, William and Harry and Official Spokesperson, William and Kate’s Royal Wedding
Reputation Management In An Age Of Cybercrime: How To Prepare For And Recover From Data Breaches
Piers Schreiber, Former VP Corporate Communications, Jumeirah Group
Building A Strong Country Brand: Marketing And PR Methods That Work
Patricia Yates, Director, Strategy and Communications, Visit Britain
Interactive Discussion With Speakers And Delegates
Networking And Refreshment Break
Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric
Social Media For C-Level Executives: Analyzing Risks And Best Practices To Shield The Reputation Of Your Organization
Katie Morse, VP, Digital Marketing, Nielsen
Interactive Discussion With Speakers And Delegates Moderated by Esther-Mireya Tejeda, HPRA
Lunch For Speakers And Delegates
Case Study: Inside Lego’s Content And Social Media Program
James Gregson, Senior Global Manager, Lego
Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study
Heather Mitchell, Global Head Of PR and Social Media, Unilever Hair Care
How Influencers Can Supercharge Your PR Campaign
Sean Gardner, Forbes #1 Social Media Power Influencer, Forbes Top 50 Marketing Influencer, Keynote Speaker, Huffington Post Columnist
Closing Discussion With Speakers And Delegates
End Of Global PR Summit New York