Global PR Trends Summit 2- Middle East

May 31, 2015 - June 1, 2015, in Muscat, Oman

About the Event

Welcome to the second Middle East edition of the Global PR Trends Summit!

Taking place from 31 May – 1 June 2015 at the Grand Hyatt Hotel in Muscat in the Sultanate of Oman, the Global PR Trends Summit will give you an insight into the latest global trends and challenges in the global PR world. With special focus on reputation management, the event will provide you with practical tools that will enable you to build, protect and maintain your company’s reputation in an era of social media.

Speakers

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Patrick Jephson Former Chief Of Staff To Princess Diana

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Donald Steel Former Chief Communications Advisor, BBC

Sarah Walker Kerr The Ritz-Carlton Hotel Company LLC

Jamal Al Mawed Rolls Royce Motor Cars

Heather Mitchell Unilever Hair Care

Patricia Yates Visit Britain

Sara Hunt Standard Chartered Bank

Charlie Taylor Department of Tourism & Commerce Marketing, UAE

Medard Schoenmaeckers HSBC

Shaima Murtadha Al-Lawati Sustainability Square

Saba Al Busaidi Go Viral, Oman

Agenda

SUMMIT AGENDA
Day One, 31st May 2015

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

Donald Steel, Former Chief Communications Advisor, BBC

10.15

How To Make Business Leaders Better Communicators


Mary Jo Jacobi, Former Presidential Advisor To Ronald Reagan And Georghe Bush Sr And


Former VP Communication And Marketing, Shell, BP America, HSBC And Lehman Brothers, USA

10.45

Demonstrating Value To Your Senior Leaders: What Matters When It Comes To Talking
About Reputation Management To Your CEO And The Company’s Senior Executives
?

Patrick Jephson, Former Private Secretary, Princess Diana And New York Times Bestselling Author Shadows Of A Princess, UK

11.15

Interactive Discussion With Mary Jo And Patrick

11.30

Networking And Refreshment Break

12.00

Using Communications To Drive Thought Leadership


Medard Schoenmaeckers
, Global Head Of Communications, HSBC

12.30

How Can You Make Your Leaders Understand The Time And Resources Required For Truly Effective Reputation Management?

Sara Hunt, Head of Reputational Risk Management and Reporting, Standard Chartered Bank, UK

13.00

Developing The Role Of Communications As A Strategic Resource Within The Company
Rather Than Just A Support


Patricia Yates, Strategy And Communications Director, Visit Britain, UK

13.30

Interactive Discussion With Medard, Sara And Patricia

13.45

Lunch For Speakers And Delegates

14.45

Interactive Workshop: Crisis Communications In A Social Media World
In this new presentation,

global crisis communications expert Donald Steel explores how Air Asia effectively used social media after the loss of one of its aircraft with the death of all on board. He will explore how social media has changed crisis communications, and the new rules which must be followed on social media in a crisis. Then,
in a fully interactive exercise, delegates are invited to work in teams to deal with a fictitious but very serious emergency.
Focussing mostly on social media, but with some traditional media elements, delegates will be invited to take decisions and create social media posts. The decisions each team makes will either assist other teams or create serious problems for them. What will you decide in this fast moving workshop which are always popular at P World events?

Donald Steel, Global Crisis Expert and Former Chief Communications Advisor, BBC, UK

17.00

End Of Summit Day One


SUMMIT AGENDA
Day Two, 1st June 2015

09.00

Morning Coffee

10.00

Chairman’s Opening Remarks

Alex Malouf, Corporate Communications Manager, P&G

10.15

Oman On Social Media: Overview Of The Country's Social Media Landscape

Saba Al Busaidi, General Manager, Go Viral Oman

10.45

Analyzing The Growing Importance Of Content Management In Digital PR

Jesse Ringham, Digital Communications Manager, Tate Museum, UK

11.15

The Use Of Resident Advocacy In City Marketing: Crowdsourcing Advocacy And Using The
Power Of The People?

Charlie Taylor, Director of Communications at Department of Tourism & Commerce Marketing, UAE

11.45

Interactive Discussion With Saba, Jesse And Charlie

12.00

Networking And Refreshment Break

12.30

CSR As The Most Effective Reputation Management Tool: Integrating Corporate Citizenship Into Everyday’s Communications Activities

Shaima Murtadha Al-Lawati , Head Of Oman Operation, Sustainable Square

13.00

The End Of Corporate Websites: Is Content The New King?

Alex Malouf, Corporate Communications Manager, Arabian Peninsula, Procter & Gamble, UAE

13.30

Creating Successful Global Campaigns With The Help Of Social Media Channels

Heather Mitchell, Head of Global PR & Social Media, Hair Care Brands, Unilever, UK

14.00

Interactive Discussion With Shaima, Alex And Heather

14.15

Lunch For Speakers And Delegates

15.15

Communicating Visually in PR: The Importance Of Imagery In Moving From Verbal And
Written Messages To Visual Messages


Jamal Al Mawed, Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor

15.45

Closing Discussion With Speakers And Delegates: What Does The Future Hold For Public Relations

Sarah Walker Kerr, Head Of Public Relations MENA, The Ritz Carlton Hotel Company

16.30

End Of Global PR Trends Summit Middle East

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