Global PR Trends Summit Istanbul 3

February 25, 2016 - February 26, 2016, in Istanbul, Turkey

Photos

About the Event

Welcome to the Global PR Trends Summit 3!

Now in its third year, the Global PR Trends Summit is Turkey's biggest international PR event.

Taking place from 25-26 February 2016 at the historical Pera Palace Hotel in Istanbul, the Global PR Trends Summit 3 will include presentations and interactive discussions on the latest trends and challenges in the gobal PR world, with special focus on visual PR, content PR, crisis communications and reputation management. 

Register today and find out why PR professionals from over 40 countries have attended the Global PR Trends Summit.

 

Speakers

Talal Alrashed

Sarah Walker Kerr The Ritz-Carlton Hotel Company LLC

Alex Malouf Corporate Communications and Reputation Manager - Arabian Peninsula, Procter & Gamble

Steffen Ruebke Henkel Beauty Care

Hussein Dajani Nissan

Gudjon Arngrimsson Icelandair

Noha Bashir VISA

Tom Webster Shell

Jamal Al Mawed Rolls Royce Motor Cars

Figen İsbir Excel Communication and Perception Management

Tomas Matesanz Cruises Lines International Association Europe (CLIA)

Lorne Riley Dubai Airports

Milorad Ajder Ipsos MORI Reputation Centre

Egmont Philips CX-STRATEGY.COM (o.a. former Global Head of External Communications ING Group)

Özlem Oz Google Turkey

Ebru Key Excel Communication and Perception Management

Mert Aybar Excel Communication and Perception Management

Agenda

09.00

Registration And Morning Coffee

09.45

Chairman’s Opening Remarks

10.00

New Influencers On the Block

Ozlem Oz, Communications and Public Affairs Senior Manager, Google Turkey

10.30

Sharing Insights On Effective Customer Engagement: Mastering The Art Of Storytelling &
Storydoing


Egmont Philips, Founder CX-STRATEGY.COM, (o.a. former Global Head of External Communications ING Group)

11.00

Turkish Coffee Fortune-telling: The Future of PR

Figen Isbir, President, Excel Communication and Perception Management

11.30

Interactive Discussion With Egmont, Ozlem and Figen

12.00

Networking And Refreshment Break

12.30

What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today

Tom Webster, Global Community Manager, Shell

13.00

Engaging With Influencers For Maximum PR Effect: The Ritz Carlton Case Study

Sarah Walker Kerr, Regional Director of Public Relations MEA, The Ritz-Carlton Hotel Company LLC

Talal Alrashed, Social Media Influencer

14.00

Interactive Discussion With Tom, Sarah and Talal

14.30

Lunch For Speakers And Delegates

15.30

From Local To Global: Managing International Crisis And Stakeholders

Tomas Matesanz, Head of Communications and Public Affairs,

Cruises Lines International Association Europe (CLIA)

16.00

How Icelandair Persuaded The World That Their Country Is Still A Great Holiday Destination

Gudjon Arngrimsson, VP Corporate Communications, Iceland Air

16.30

Interactive Discussion With Tomas And Gudjon

17.00

End Of Day One

09.00

Morning Coffee

09.45

Chairman’s Opening Remarks

10.00

The Trust Dividend: Unlocking Value From Your Reputation

Milorad Ajder, Head, Ipsos MORI Reputation Center

10.30

How To Successfully Engage Your General Management In Your PR Activities

Steffen Ruebke, General Manager, Henkel Beauty Care

11.00

Visual Communication – From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences

Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars

11.30

Interactive Discussion With Milorad, Steffen and Jamal

12.00

Networking And Refreshment Break

12.30

Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI

Noha Bashir, Director of Social and Digital Marketing, CEMEA, Visa

13.00

The End Of Corporate Websites: Is Content The New King?


Alex Malouf, Corporate Communications Manager, P&G

13.30

Interactive Discussion With Noha And Alex

13.45

Lunch For Speakers And Delegates

14.45

Interactive Workshop:
Mastering PR 3.0: Preparing For The Future

This session covers public relationship building in today’s new media world. Hussein discusses the change in audiences from passive to active, and how social media has turned them into self promoters and self curators. See examples of how major brands from around the world are engaging with its audiences across new media platforms. Topics to be discussed include:


The best methods of embedding social into your business for cohesive campaigns across teams – silos or full-on integration?

Practical advice on integrating video content with other aspects of your social PR campaign

How do you measure success? Examining the metrics and methods to evaluate your impact and engagement on social media and benchmark yourself against the competition

Developing cost-efficient strategies amongst the maze of paid advertising to achieve cut through on Facebook and Twitter

Hussein Dajani, Chief Operating Officer, Hug Digital

17.00

End Of Global PR Summit 3

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