Global PR Trends Summit Morocco

September 18, 2014 - September 19, 2014, in Casablanca, Morocco

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About the Event

Hello Morocco and welcome to the only event in Morocco offering you insights into the latest trends in today's global PR world. Get your ticket today to master crisis communications, social media, content PR and reputation management.

Speakers

Colleen Harris Official Spokesperson, Wiliam and Kates Royal Wedding

Sietse Bakker Eurovision Song Contest

Esra Erkal Paler AstraZeneca

Richard Stephenson Civil Aviation Authority

Donald Steel Former Chief Communications Advisor, BBC

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Patrick Jephson Former Chief Of Staff To Princess Diana

Francois Banon Euro Disney

Anass Allouch Virgin Active

John Neilson Lockheed Martin

Wendy Gold Former Global Communications Director, GE Power Conversion

Agenda

Global PR Trends Summit
Day One
Thursday, 18th September 2014

09.00

Registration And Morning Coffee

10.00

Chairman’s Opening Remarks

10.45

Reputation Management Masterclass: The Secrets To A Great Reputation

Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator,

Former Communications Chief
BP America, Royal Dutch Shell, Lehman Brothers and HSBC, USA

Patrick Jephson, Former Private Secretary, Princess Diana
New York Times Bestselling Author, Shadows Of A Princess, UK

11.15

Networking And Refreshment Break

11.45

Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities

Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca, UK

12.15

What Has Working For The Government, And The British Royal Family Taught Me About Reputation Management

Colleen Harris, Former Press Secretary To HRH Prince Charles And Official Spokesperson For William and Kate’s Wedding

12.45

Interactive Discussion With Esra And Colleen

13.00

Lunch For Speakers And Delegates

14.00

Crisis Communications Simulation Session: Crisis In A Social Media World
• Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
• The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
Donald Steel, Former Chief Communications Advisor, BBC, UK

17.00

Chairman’s Closing Remarks

17.15

End Of Conference Day One



Global PR Trends Summit
Day Two
Friday, 19th September 2014

09.30

Morning Coffee

10.30

Chairman’s Opening Remarks

10.45

Opening Keynote:

From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry

Richard Stephenson, Former Corporate Affairs Director, AXA, UK

11.15

Evolution: From PR To Corporate Communication

Anass Allouch, Europea Head Of Corporate Communications, Virgin Active

11.45

Interactive Discussion With Richard And Anass

12.00

Networking And Refreshment Break

12.30

Integrated Communications - Gaining Positive Efficiency And Positioning Effects
Through Messaging And Channel
Alignment


Tomas Jenssen, Former Director Corporate Communications MEA, Microsoft, Turkey

13.00

Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets

John Neilson, Director of Communications, EMEA, Lockheed Martin, UK

13.30

Interactive Discussion With Tomas And John

13.45

Lunch And Networking Break

14.30

The Secret To Creating A World Class Event: The Eurovision Song Contest Case Study

Sietse Bakker, Event Supervisor, Eurovision Song Contest, Netherlands

15.00

From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns

Wendy Gold, Former EMEA Head of Consumer and Digital PR, Microsoft and Global Communications Director, GE
Power Conversion, France

15.30

Interactive Discussion With Sietse And Wendy

15.45

End Of Global PR Trends Summit


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