Marketing Kingdom Cairo 3 (Conference & Awards)

15-16 October in Cairo, Egypt

Register today

About the Event

Welcome to the third edition of the biggest global marketing event in Egypt!

The Marketing Kingdom Cairo 3 will include presentations by the world's most innovative marketing and social media professionals on the latest trends in today's fast changing global marketing world.

This year, for the first time ever, we are introducing the Golden Crown Awards to celebrate the best marketers and campaigns in Egypt.

Stay tuned for more info. 

 

Only

138days

9hours

22min

UNTIL THE EVENT

Facts & Figures

  • The Marketing Kingdom Cairo is the only marketing event in Egypt featuring presentations by internationally acclaimed marketing and social media gurus
  • The event is the only marketing gathering in Egypt to include presentations by the world's most influential social media platforms: Facebook, Twitter, Instagram and Shazam
  • With over 800 marketers in attendance in 2015 and 2016, the Marketing Kingdom Cairo gives you the unique opportunity to network with the region's marketing elite
  • The Marketing Kingdom Cairo is the only marketing event in Egypt honoring marketers for their incredible work in the past year

Speakers

Sara Metwally Starcom MediaVest Group

Bassem Elhady Kijamii

Andre van Niekerk Nestlé Nespresso – Middle East, Africa & Caribbean

Amal Homosany Initiative Media

Ahmed Abbas DigiSay

Heba Gaballa Bank Audi

Amr El Kalaawy FP7/CAI

Marian Makary Orange Egypt

Elie Abou Saleh Anghami

Tamer Alphonse Google

Ian Manning Facebook

Pierandrea Quarta Procter & Gamble

Simon Jenkins Socialyse (HAVAS Group)

Priya Patel Instagram

Islam ElDessouky Coca-Cola Middle East

Daniel Kerzner

Christian Andersen IBM

Jamal Al Mawed Rolls Royce Motor Cars

Agenda

From mobile marketing and data, to virtual reality, AI and content, the Marketing Kingdom Cairo 3, covers the most important trends in today's fast changing marketing world. 

09.00 Registration and Morning Coffee
10.00 Chairman's Opening Remarks
10.15

Opening Kenynote (Reserved For Platinum Sponsor)

10.45

Opening Interactive Panel Discussion: The Role of Agencies in Driving the Digital Revolution

Bassem Elhady, CEO, Kijamii
Amal Homosany, General Manager, Initiative Media
Ahmed Abbas, Founder and COO, DigiSay
Amr El Kalaawy,
General Manager, FP7/CAI 


 
11.30 Networking And Refreshment Break
12.00

What Kind of Content Makes Sense on a Mobile Device vs. the Content Marketing Being Published Online
Ian Manning, Head of Agencies, Middle East, North Africa and Pakistan, Facebook

12.30

Instagram Marketing Tips for Better Content Marketing
Priya Patel, Business Development Lead, Middle East, Turkey And Africa, Instagram

13.00 Interactive Discussion With Speakers And Delegates
13.30 Lunch For Speakers And Delegates
14.30 

Unleash the Power of Cognitive Marketing to Deepen Customer Connections, Grow Brand Value and Fuel Strategic Growth
Christian Andersen, Director, Portfolio Marketing, Middle East and Africa, IBM

15.15 

Using Technology to Tell Your Brand Story: Engage Your Audience Instead of Shouting at Them


Tamer Alphone, Industry Manager, Telecom sector in Egypt, North Africa & Qatar, Google

15.45

Challenges of Staying Abreast Of The Technology Opportunities, And Prioritizing Appropriately
Andre van Niekerk, Head of eCommerce & Digital Marketing, Nestlé Nespresso Middle East, Africa & Caribbean

16.15

Interactive Discussion With Speakers And Delegates

16.45

End of Day One

 
09.00 Morning Coffe
10.00 Chairman's Opening Remarks
10.15

Opening Discussion: Women in Marketing- Where Are We and Where We Need to Be

Sara Metwally, Head of Starcom, Starcom MediaVest Group 
Marian Makary,
Head of Communications, Orange Egypt
Heba Gaballa,
Head of Marketing, Communications & CSR, Bank Audi

11.00 

From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars

11.30

Networking and Refreshment Break

12.00 

Tailoring Your Content And Approach Per Platform And Audience Type To Remain Fresh And Engaging Whilst Ensuring You Meet Your Marketing Aims
Simon Jenkins, Global Head Of Social Media, Socialyse

12.30 

Storytelling Across Multiple Devices: What Works, What Doesn’t?
Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble

13.00 

Interactive Discussion With Speakers and Delegates

13.30 

Lunch For Speakers And Delegates

14.30 

Creating A Succesfull Agency/Client Relationship
Islam Eldessouky, Head of Integrated Marketing Communications, Coca-Cola Middle East

15.00 

Giving Your Customers What They Want, by Knowing What They Want
Daniel Kerzner, Former VP Global Marketing, Starwood Group

15.30 

Audio is Not Dead: Why Brands Should Tune In to Audio Marketing
Elie Abou Saleh, Commercial Director, Anghami

16.00 

Closing Discussion With Speakers And Delegates

16.30 

End of Marketing Kingdom Cairo 3

Our partners

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Exclusive Event Partner

Official marketing portal

Venue

Dusit Thani Lakeview, Cairo, Egypt

Dusit Thani LakeView Cairo is an oasis of greenery and lakes in the heart of New Cairo, a newly developed satellite city in the Egyptian capital. Infused with traditional Thai design and offering genuine Thai hospitality, Dusit Thani brings a taste of Thailand to the centre of Egypt.

This 5-star hotel is strategically located in New Cairo’s Fifth Settlement, only 20 minutes from Cairo International Airport and in close proximity to the main roads that lead to Cairo’s major attractions, including the Pyramids, Sphinx, Citadel and Egyptian Museum.

At Dusit Thani, guests are welcomed by the largest rooms and suites in greater Cairo, three outdoor swimming pools, a Jacuzzi, a well-equipped fitness centre and an array of fine dining options spanning a world of tastes and flavours.

For those looking to unwind, head to Devarana Spa adjacent to Dusit Thani, featuring contemporary Thai design and décor, where guests can soothe their bodies and minds with signature treatments that fuse East and West.