MARKETING KINGDOM MIDDLE EAST 2
Day One, Sunday, 18th October 2015
Registration And Morning Coffee
Chairman’s Opening Remarks
The Power Of #NOW
Benjamin Ampen, Head Of Sales, MENA, Twitter
“What does ‘Global' REALLY look like??
Rupert Daniels, Global Marketing Director, Cambridge University Press
Interactive Discussion With Benjamin
And Rupert
Networking And Refreshment Break
Engaging The Emotional Shopper To Drive Sales
Sam Thomson, Brand And Value Director, The Body Shop
Social Media And The Customer Journey: How To Put The Customer At The Center Of Your Social Strategy
Paul Fabretti, Global Head Of Social Media, Microsoft
What Millennials Want - Content Marketing Best Practices
Farimah Moeini, Global Client Director, Yahoo!, MEA
Interactive Discussion With Sam, Paul and Farimah
Lunch For Speakers And Delegates
How To Create A Great Professional Brand For Yourself On The Internet
Ibrahim Badreddeen, Country Manager, Bayt.com
Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility
Danny Whatmough, Head Of Digital, Weber Shandwick
Creating Great: Uncovering The True Power Of Storytelling
Noha Bashir, Director, Social Media CEMEA, Visa
Interactive Discussion with Danny and Noha
End Of Day One
MARKETING KINGDOM MIDDLE EAST 2
Day Two, 19th October 2015
Morning Coffee
Chairman’s Opening Remarks
One Not Everyone - Achieving Personalised Marketing At Scale': Case Study By O2
Kristian Lorenzon, Head Of Social Media, O2 (Telefonica UK)
Influencer Marketing: What Works, What Doesn't
Hussein Dajani, Chief Operating Officer,
Hug Digital
What can modern marketers learn from Ancient Greece?
Georgios Kolovos, Marketing Director, GE
Interactive Discussion With Kristian, Hussein And Georgios
Networking And Refreshment Break
Developing Your Brand Purpose On Facebook And Achieve Greater Business Results
Understand Consumer Behavior on Facebook
• Explore people's need to be social
• Discover the social science behind sharing
• Analyze engagement to reveal social insights
Start With Your Why:
• How your story resonates with social media users
• Your brand purpose - brand briefs + creative examples
Lunch For Speakers And Delegates
Workshop Continues
Be Your “Why” on Facebook:
• Learn to speak with authenticity
• Develop the power of imagery
• The importance of brand consistency
Light up the Facebook Feed
• Craft engaging Brand Stories
• Delve into Facebook's publishing pillars
• Sharpen your skills on storytelling tools for social media
About Your Expert Workshop Leader:
Scott Hicks
Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi
Former Client Partner, Facebook MENA
Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.
End Of Marketing Kingdom Middle East 2