Registration
Chairman’s Opening Remarks
Opening Statement By Platinum Sponsor
Maryam Monjazi, Supply Chain Director, Aujan Iran
Communications In Iran: Unique People, Unique Challenges, Unique Opportunities
Arash Vafadari, CEO, Mana Payam Public Relations
Learn How To More Efficiently Connect With Your Customers And Supercharge Your Efforts
Across Social, Mobile And Commerce
Lars Silberbauer, Global Social Media Director, LEGO Group
Interactive Discussion With Arash And Lars
Networking And Refreshment Break
Building Strong Brand Equity By Creating The Right Brand Framework
How To Work With Connected Celebrities
Alper Eroglu, Marketing Director, Home Care, Unilever Turkey
Interactive Discussion With Speakers
Lunch For Speakers And Delegates
Customer Is King: Winning Strategies For Engaging With Customers
Steffen Ruebke, Vice President And General Manager, Henkel Beauty Care
Servicing Emotions: The Role And Impact Of Emotions In Marketing
Sivakumar Thangaratnavelu, Former Global Head Of Customer Experience, HSBC Amanah And Managing Partner, Symplify.com
Balancing Old And New Marketing Strategies: Aligning Your Corporate Communications, Marketing And Digital Marketing Strategies For Maximum Impact
Baris Zavaroglu, International Marketing Expert, Former Head of Consumer Products, the Walt Disney Company
Interactive Discussion With Steffen, Sivakumar And Baris
End Of Day One
Chairman’s Opening Remarks
Creating Competitive Advantage By Changing The Way Business Creates Value
Gerhard Barcus, Partner, Middle East, GoodBrand
Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alighnment
Tomas Jensen, Senior Director, Corporate Communications, M&C Saatchi World Services
Interactive Discussion With Gerhard And Tomas
Networking And Refreshment Break
Branding Through Knowledge: Help The World To Help Yourself
Mads Holmen, Founder And CEO, Bibblio
Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience
Irina Pashina, Director Marketing and Communications, SAP SE
Interactive Discussion With Irina And Mads
Lunch For Speakers And Delegates
Interactive Workshop: How To Create The Right Marketing Strategy In A Like Economy
Analyze the growing importance of social media and its influence on marketing
What works
and what doesn’t in social media
How to create the right social media strategy for your company
Identify the right social media platform for your company
Create a tailor made customer experience for your brand
Hubert Grealish, Co-Founder; Marketing Officer; Brand Consultant At MPERA And Former Marketing Director, Philips and TomTom
End Of Global Marketing Summit