PR Kingdom
June 11, 2012, in Zagreb, Croatia
About the Event
After the phenomenal success of the Marketing Kingdom, we are back to Croatia with an event focusing on the latest trends and challenges in today's fast changing PR world. Get your tickets now to learn from the best!
Speakers
Thierry Nicolet Schneider Electric
Patrick Jephson Former Chief Of Staff To Princess Diana
Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
Richard Harless Shazam Entertainment
Philip Dewhurst Gazprom Marketing
Wendy Gold GE Power Conversion
John Neilson Lockheed Martin
Prof. Jonathan A.J. Wilson
Milorad Ajder Ipsos Corporate Reputation
Colleen Harris Former Press Secretary To Princes Charles, William And Harry
Agenda
PR KINGDOM OFFICIAL PROGRAMME
Registration And Morning Coffee
Chairnan’s Opening Remarks
Public Relations In The Era Of Social Media
Wendy Gold, European PR Lead, Microsoft International
Crisis Management: Learning From My Gazprom Experience
Philip Dewhurst, Senior Advisor, College Hill And Former PR Director, Gazprom International
Reputation Management Masterclass
Patrick Jephson, Private Secretary to HRH Princess Diana And Author, Shadows of a Princess
Mary Jo Jacobi, Former VP Communications, British Petroleum, Former Communications Director, Shell, HSBC, Lehman Brothers, Former Special Assistant to President Reagan and Civil Commissioner to HRH Queen Elizabeth
Networking And Refreshment Break
Reputation As Your Strongest Asset: Lessons Learn From My Work With HRH Prince Charles and Princes William and Harry
Colleen Harris, Official Spokesperson, William and Kate’s Royal Wedding And Former Press Secretary to HRH Prince Charles, William and Harry
Moving From Reputation Risk To Market Opportunity
Milorad Ajder, Managing Director, IPSOS Mori Reputation Center
Lunch For Speakers And Delegates
PR Measurement At Schneider: Best practice in Implementing PR Processes And Measurement Principles
Thierry Nicolet, Senior Vice President Press Relations, Schneider Electric
The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta
Jonathan Wilson, Senior Lecturer, Course Leader, Advertising and Marketing Communications Management, University of Greenwich UK
Mastering The Politics Of PR
Richard Stephenson, Former Group Director PR, The Royal Mail Group
End Of Conference