Global PR Trends Summit Egypt
March 29, 2015 - March 30, 2015, in Cairo, Egypt
About the Event
Hello Egypt! Welcome to the country's first ever global event on PR and communications. Get your ticket today to master the latest trends in crisis management, reputation, social media and CSR.
Speakers
Thierry Nicolet Schneider Electric
Patrick Jephson Former Chief Of Staff To Princess Diana
Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
Donald Steel Former Chief Communications Advisor, BBC
Sarah Walker Kerr The Ritz-Carlton Hotel Company LLC
Piers Rosenfeld-Schreiber BT
Lorne Riley Dubai Airports
Andrew Dunnett Vodafone Foundation
Wendy Gold Roche
Maha Nagy Qsoft Holding
Noha Hefny PepsiCo
Noha Saad Vodafone, Egypt
Karim Seifeddine Citi
Agenda
Global PR Trends Summit Cairo
Day One
Sunday, 29th
March 2015
Registration And Morning Coffee
Chairman’s Opening Remaks
Tomas Jensen, Senior Director, Corporate Communications, M&S Saatchi World Services
How To Make Business Leaders Better Communicators
Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator And Former Communications Chief,
BP America, Royal Dutch Shell,
Lehman Brothers and HSBC, USA
Demonstrating Value To Your Senior Leaders: What Matters When It
Comes To Talking About Reputation Management To Your CEO And The
Company’s Senior Executives
Patrick Jephson, Former Chief Of Staff, Princess Diana And New York Times Bestselling Author, Shadows Of A Princess, UK
Vodafone Firsts
Noha Saad, External Communications Senior Manager, Vodafone Egypt
Interactive Discussion With Mary Jo, Patrick And Khaled
Networking And Refreshment Break
Evolving The Communications Function To Become A Strategic Resource For The
Businesss
Lorne Riley, Director, Corporate Communications, Dubai Airports, UAE
AlBernameg! A Crisis Working For Your Brand; Dos And Don'ts Of Crisis
Communications
Maha Nagy, Head of Communications and PR, Qsoft Holding, Egypt
Interactive Discussion With Lorne And Maha
Lunch For Speakers And Delegates
Crisis Simulation Workshop: Crisis Communications In A Social Media
World
Donald Steel, Former Chief Communications Advisor, BBC And Global Expert On Crisis Communications, UK
End Of Day One
Global PR Trends Summit
Day Two
30th March 2015
Morning Coffee
Chairman’s Opening Remarks
Tomas Jensen, Senior Director, Corporate Communications, M&S Saatchi World
Services
Building Corporate Reputation In The Digital Era
Wendy Gold, International Communications Manager, Skin & Oncology Innovation, Roche, Switzerland
Rich Content And Partnerships As Tools For Successful PR And Marketing
Campaigns
Piers Schreiber, VP Corporate Communications, Jumeirah Group, UAE
Interactive Discussion With Wendy And Piers
Networking And Refreshment Break
A More-Than-Philanthropy Approach To CSR In The MENA Region Focused
On Empowerment, Employment And Entrepreneurship
Karim Seifeddine, Head of Corporate Communications, Middle East and Africa,
Citi, UAE
The Rise And Rise Of Luxury PR: Insights Into Recent Studies
Sarah Walker Kerr, Regional Director of Public Relations MEA, The Ritz-Carlton
Hotel Company LLC, UAE
Interactive Discussion With Karim And Sarah
Lunch For Speakers And Delegates
Interactive Discussion With Colleen Harris On Reputation Management
Colleen Harris, Former Press Secretary To Prince Charles and Princes William And Harrry And Official Spokesperson, William And Kate's Wedding, UK
Increasing The Efficiency Of PR Agencies Through Measurement,
Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France
End Of Global PR Trends Summit