24-25 July 2025 (10am - 4 pm EST)
In just two days, learn how to use AI to create smarter content, analyze data with confidence, and lead your organization through crisis—faster and more effectively than ever before.
24–25 July | 10:00 AM – 4:00 PM EST
Master AI-Powered Content, Strategy & Crisis Response
Led by Peter Heneghan, Former Deputy Director of Digital Communications at 10 Downing Street and one of the world’s leading experts in digital strategy, this practical, hands-on training is built specifically for PR and communications professionals.
This isn’t theory—it’s two full days of real tools, real examples, and real results.
If you’re in PR or communications, this training will give you the clarity, confidence, and competitive edge to lead in the age of AI.
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Timing – Day One
10:00 – Part 1
12:00 – Lunch Break
12:30 – Part 2
14:00 – Short Break
14:15 – Part 3
16:00 – End of Day One
10.00 - 16.00 Day 1: Mastering AI & Data for Modern PR
Unlock AI’s full creative and strategic potential to build smarter campaigns, deliver measurable results, and future-proof your communications.
Opening Remarks
We’ll kick off with a powerful overview of how AI is reshaping public relations—and what this transformation means for the future of our profession.
Part 1: Ethics in Action – Building Trust with AI
Trust is non-negotiable in PR. Learn how to embrace AI without compromising transparency, privacy, or credibility. We’ll explore real-life ethical dilemmas, regulatory considerations, and how to keep your organization ahead of reputational risks.
Part 2: Making AI Work for You – From Strategy to Execution
AI doesn’t replace communicators—it empowers them. This session offers a practical roadmap to implementing AI within your organization, from choosing the right tools to gaining team buy-in and overcoming adoption challenges. Hear how leading brands made it happen.
Part 3: Top AI Tools to Supercharge Creativity and Content
Explore the AI tools that are revolutionizing how we create. From auto-generating videos and social content to producing engaging visuals and headlines, you’ll get a first-hand look at the platforms top communicators use to deliver standout campaigns—faster and better. Walk away with a toolbox of ready-to-use solutions for content creation, branding, storytelling, and more.
Part 4: Using Data Analytics to Power Smarter PR
It’s time to move beyond guesswork. Learn how to leverage AI-driven analytics to craft data-informed strategies, measure success, and optimize your efforts in real time. Discover how leading organizations are using data to make smarter decisions and deliver impact.
Closing Remarks & Q&A
We’ll wrap with key takeaways, emerging trends in AI and PR, and an open Q&A session with our speakers to help you start implementing what you’ve learned.
Timing – Day Two
10:00 – Part 1
12:00 – Lunch Break
12:30 – Part 2
14:00 – Short Break
14:15 – Part 3
16:00 – End of Day Two
10.00 - 16.00 Day 2: AI-Powered Crisis Communication – Navigating Turbulent Times
Lead with confidence in a world of uncertainty—build, test, and walk away with a complete AI-enhanced crisis communication plan.
Part 1: Why Today’s Crises Demand a New Approach
From misinformation to political polarization and cultural backlash, today’s crises are more complex than ever. We’ll explore how AI is essential in this new reality—and why your old playbook won’t cut it.
Part 2: What AI Can Do for Your Crisis Strategy
Get a crash course in how AI supports crisis response—from social listening and sentiment analysis to deepfake detection and media monitoring. You’ll walk away with a clear understanding of how machine learning and NLP can power real-time crisis decision-making.
Part 3: Tools That Matter – AI Across the Crisis Lifecycle
Discover the platforms and technologies that leading communicators use across every phase of crisis management: planning, detection, response, recovery. See real tools in action and learn how to integrate them into your workflows.
Part 4: Build Your AI-Enhanced Crisis Plan (Workshop)
In this hands-on session, you’ll map out a fully customized, AI-powered crisis communication plan. Identify key scenarios, define messaging strategies, align stakeholders, and prepare to lead with clarity when the pressure’s on.
Part 5: Live Crisis Simulation
Put your new plan to the test in a high-pressure, interactive simulation. You’ll respond to breaking developments in real time using the tools and strategies introduced—sharpening your instincts, refining your plan, and boosting your confidence.
Closing Remarks & Q&A
We’ll wrap with key takeaways, emerging trends in AI and PR, and an open Q&A session with our speakers to help you start implementing what you’ve learned.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
