AI for Crisis Communications: Navigating Turbulent Times

6-7 October, Manama, Bahrain


AI for Crisis Communications: Navigating Turbulent Times


6-7 October, Manama, Bahrain

About the Event

Welcome to "AI for Crisis Communications: Navigating Turbulent Times"! Taking place from 6-7 October in Manama, this two-day intensive training course is designed to equip you with cutting-edge strategies for effective crisis management in today's fast-paced world.

In an interconnected world, crisis communication is more challenging than ever before. Social movements, geopolitical shifts and the concept of the perma-crisis have reshaped the landscape of crisis management. To navigate this new reality, communications professionals must adapt their strategies and utilise innovative tools such as Artificial Intelligence (AI).

Book now and SAVE $400! Group discounts available!

Join us for a two-day training that will equip you with the knowledge and skills you need to reshape your crisis communications. This workshop will give you a thorough understanding of the potential of AI for crisis communication and walk you through the process of creating an AI-powered crisis communications plan under the direction of industry experts.

Day 1: Navigating the New Crisis Communication Landscape
Day 1 focuses on understanding the new complexity of crises shaped by social movements, geopolitics, and the concept of permacrisis. Participants will explore the necessity of evolving crisis communication strategies and gain insights into AI's potential in enhancing crisis management. The afternoon session goes into AI tools across the crisis communication cycle, with demonstrations and practical applications. An interactive brainstorming session will help participants reimagine their organization's crisis communication setup.

Day 2: Developing and Testing Your AI-Enhanced Crisis Communication Plan
Day 2 is dedicated to hands-on workshops, guiding participants through the development of a comprehensive, AI-enhanced crisis communication plan. Collaborative sharing and feedback sessions will provide diverse perspectives on crisis communication strategies. In the afternoon, participants will engage in a simulated crisis scenario to test their plans, emphasizing real-time decision-making and the application of AI tools. The workshop concludes with a group debriefing, discussing key takeaways and encouraging ongoing innovation in crisis communication.

Training highlights:

  • Gain insights into the new complexity of crises and the need to evolve crisis communication strategies
  • Understand the fundamentals of AI, including machine learning and natural language processing, and their ethical implications for crisis communication
  • Learn about AI tools for the entire crisis communication cycle, from planning and content creation to analysing and reporting
  • Participate in interactive brainstorming sessions to reimagine and improve your organisation's crisis communications
  • Develop a comprehensive, AI-powered crisis communications plan through hands-on workshops and collaborative feedback sessions
  • Run a simulated crisis scenario to test your plan and improve real-time decision making and monitoring of digital platforms
  • Network with other communication professionals and learn from different perspectives on crisis communication strategies

Who should attend?
This workshop is aimed at communications professionals, Public Relations practitioners, risk managers, and executives who are responsible for crisis communication in their organisation. Whether you are new to AI or want to deepen your understanding of the application of AI in crisis communications, this workshop will provide you with valuable insights and practical skills.

Key learnings:

  • A deep understanding of the new crisis communications landscape and the role of AI in effective management
  • Practical knowledge of AI tools and their applications across the crisis communications cycle
  • A personalised, AI-powered crisis communication plan tailored to your organisation's needs
  • Improved skills in real-time decision making and formulating strategic messages in crisis situations
  • A network of communications professionals you can collaborate with and learn from beyond the workshop

Don't miss this opportunity to be one step ahead in crisis communication. Register now!






Facts & Figures

  • Philippe Borremans, your workshop leader, is an independent consultantation. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
  • In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
  • Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
  • As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
  • Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.


Philippe Borremans Author, "Mastering Crisis Communication with ChatGPT: A Practical Guide,"


Day 1: Adapting Crisis Communication in the Modern World


Welcome and Registration

- Orientation and overview of training goals.

Morning Session: Navigating the New Crisis Communication Landscape


Understanding the New Complexity of Crises
- Dive into how social movements, geopolitics, and the concept of permacrisis impact crisis communication.
- Discussion on the necessity of evolving crisis communication strategies to manage complex and interconnected crises effectively.


Morning Break


Introduction to Artificial Intelligence in Crisis Management
- Overview of AI, its ethical implications, and potential in enhancing crisis management strategies.
- Emphasis on understanding the basics of machine learning and natural language processing.

Afternoon Session: Leveraging AI in Crisis Communication


Lunch Break


AI Tools Across the Crisis Communication Cycle

- Detailed session on AI tools for planning, content creation, analysis, and reporting in crisis communication.
- Demonstrations of tools in action and their practical applications in managing crises.


Afternoon Break


Group Brainstorming Session

- Interactive brainstorming sessions aimed at reimagining and enhancing participants' current crisis communication setups within their organizations.
- Facilitated group discussions on integrating AI tools for effective crisis management.


End of Day One

Day 2: Practical Application and Peer Collaboration

Morning Session: Developing Your AI-Enhanced Crisis Communication Plan


Crafting Your AI-Enhanced Crisis Communication Plan
- Hands-on workshop guiding participants through developing a comprehensive crisis communication plan incorporating AI tools.
- Focus on identification of crisis scenarios, stakeholder communication, and strategic message crafting.


Morning Break


Sharing and Feedback Session

- Participants share their drafted crisis communication plans in small groups, receiving open feedback and constructive comments.
- This session fosters collaborative learning and provides diverse perspectives on crisis communication strategies.

Afternoon Session: Crisis Simulation and Plan Refinement


Lunch Break


Crisis Simulation Exercise

- Engage in a simulated crisis scenario to test the developed crisis communication plans.
- This interactive exercise emphasizes real-time decision-making, digital platform monitoring, and the application of AI tools in crisis situations.


Afternoon Break


Debrief, Reflection, and Closing

- Group debriefing to discuss the simulation outcomes, key takeaways, and the practical application of AI in crisis management.
- Closing remarks summarize the workshop insights and encourage ongoing innovation in crisis communication


End of Training

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