North America’s most practical AI training for communicators lands on the West Coast!
Over two days, you won’t just hear what’s possible—you’ll learn exactly how to make it work inside your organization:
This is your opportunity to learn directly from senior leaders at Amazon, Edelman, Yale School of Medicine, IBM, Providence, San Francisco State University, and the University of Arkansas at Little Rock—brands that are already rewriting the rules of communications with AI.
The AI in Communications Boot Camp West Coast isn’t about theory—it’s about mastering AI to sharpen strategy, protect reputation, and drive measurable results. Seats are strictly limited—don’t miss your chance to be part of the only event designed to equip communicators with the skills to lead in the age of AI.
Group discounts are available—bring your team and save.
Brochure download (260 kB)
Across North America, Europe, and the Middle East, with senior-level participants from corporate, public sector, and healthcare organizations.
The only AI communications Boot Camp built entirely around real case studies, proven workflows, and implementation lessons from leading global organizations.
Limited to 70 participants to ensure hands-on learning, meaningful discussion, and direct access to experts.
Insights and examples shared by communications leaders from some of the world’s leading organizations.
In this keynote, you will take us behind the scenes of Amazon’s AI journey in communications—how it all began, the challenges faced, and the lessons learned along the way. From early experimentation to large-scale implementation, you will share the story of how AI is reshaping communication strategies at Amazon, offering insights and practical takeaways for communicators navigating their own AI transformation.
Kelly A. Nantel, Director, Global Media Relations, Amazon
As communicators adopt AI at scale, the stakes are higher than ever. How do we harness its potential without sacrificing trust? This session explores three essential dimensions of ethical AI in communications: building guardrails to ensure responsible use, balancing innovation with integrity to avoid bias, exploitation, and harm, and practicing transparency and accountability when sharing AI practices with stakeholders. Through practical insights and real-world examples, you’ll learn how to position your organization as both innovative and trustworthy in an AI-driven world.
Sarah Fornia, Director, National Communication, Providence
AI is no longer just a buzzword—it’s becoming a practical tool reshaping how communicators plan, create, and measure impact. But moving from experimentation to scalable implementation requires more than enthusiasm; it demands clear strategy, governance, and alignment with organizational goals. This session explores how to cut through the hype, identify where AI truly adds value, and design a framework that balances innovation with responsibility. You’ll gain practical insights on building a roadmap for adoption, scaling successful pilots, and ensuring your AI strategy enhances both efficiency and trust in communications.
Justin Fansler, Senior Director, Communications Strategy, Product Innovation, and Engineering, Yale School of Medicine
Crises now begin long before headlines break. AI-driven search and generative engines are shaping narratives in real time, rewarding organizations that prepare early and exposing those that don’t. This session explores how Generative Engine Optimization (GEO) is changing reputation management—how brands can influence AI-surfaced narratives, reduce risk before a crisis escalates, and protect trust in an environment where perception is formed instantly.
Spencer Blye, Director of West Coast Business Development and Accounts, Status Labs
Laura Weisman, Director of Business Development, Status Labs
The rise of AI-fueled disinformation and hyper-realistic deepfakes has created one of the greatest challenges modern communicators will ever face. False narratives spread faster than facts, eroding trust and destabilizing reputations in minutes. This session will uncover how disinformation campaigns are built and deployed, the vulnerabilities they exploit, and the profound risks they pose for organizations, leaders, and society at large. Most importantly, you’ll learn proven strategies for detecting, countering, and mitigating these threats before they spiral out of control. From advanced monitoring tools to rapid-response protocols, this session provides the insights you need to defend credibility in a world where seeing is no longer believing.
Dave Fleet, Managign Director, Global Head of Digital Crisis, Edelman
A rapid-fire scoop of practical, creative ways to put AI to work today. From writing sharper copy to breaking down big decisions, this session dishes up 40 real-world use cases you can take back to your team immediately. You’ll see how AI can save hours on repetitive tasks, spark new creative angles, and strengthen strategy, without replacing the human touch that makes communication authentic. Whether you’re curious, cautious, or already experimenting, you’ll leave with fresh inspiration, tested examples, and the confidence to start using AI in ways that matter.
Dr. Carrie Phillips, Chief Communications and Marketing Officer , University of Arkansas at Little Rock
AI is rapidly reshaping the news ecosystem, from how stories are discovered and verified to how audiences consume information. For communicators, this shift has profound implications: journalists are experimenting with AI to accelerate research, detect misinformation, and tailor content, while media outlets are rethinking editorial processes and ethical standards. This session will explore how these changes are redefining the relationship between journalists and communicators, what new skills and approaches are required to engage effectively with AI-driven newsrooms, and how organizations can adapt their storytelling strategies to remain credible and relevant in this evolving landscape.
Yumi Wilson, Professor, San Francisco State University
AI in Action: Mastering Tools, Strategy, and Trust in Modern Communications
This immersive, hands-on workshop takes you beyond the hype and into practical AI mastery. By the end of the day, you won’t just understand AI—you’ll be equipped to use it to drive smarter strategies, sharper storytelling, and stronger results for your organization.
You’ll leave with:
- A personalized AI toolkit packed with ready-to-use platforms and workflows
- A step-by-step roadmap for integrating AI into your communications strategy
- Proven best practices for ethical and transparent AI use that safeguard reputation
- Practical examples and case studies you can replicate immediately
- The confidence to lead AI adoption inside your organization and prove measurable ROI
Here’s what you’ll gain in each part of the workshop:
Part 1: Ethics in Action – Building Trust with AI
Learn how to boost efficiency with AI without losing credibility. You’ll take away a framework for ethical AI use, insights into upcoming regulations, and practical guidelines to ensure transparency and stakeholder trust.
Part 2: Making AI Work for You – From Strategy to Execution
Discover how leading brands rolled out AI successfully. You’ll gain a clear roadmap for choosing the right use cases, winning team buy-in, and aligning AI adoption with business goals—while delivering measurable wins.
Part 3: Supercharge Creativity – AI for Content and Campaigns
See how AI can help you produce sharper campaigns, faster. From headlines to visuals and video, you’ll walk away with a toolkit of creative AI platforms and practical tips to accelerate production without losing control of your brand voice.
Part 4: The AI Toolbox – Must-Know Tools and How to Use Them
Cut through the noise and focus on what works. You’ll leave with a plug-and-play shortlist of proven AI tools for content, monitoring, audience insights, and reporting—plus guidance on running low-risk pilots that scale.
Part 5: Smarter Strategies with AI-Driven Data & Insights
Stop chasing vanity metrics. You’ll learn how to use AI analytics to track sentiment, spot trends, and influence leadership decisions with data-driven insights.
Closing Q&A & Action Planning
Wrap up with a look ahead at the future of AI in communications and get personalized advice from Chris to turn what you’ve learned into action.
About Your Workshop Leader – Matt Collette
Matt Collette is a digital transformation expert and technology leader, widely recognized for his work at the intersection of artificial intelligence, marketing, communications, and sales. As CEO of Sequencr AI, he empowers teams to harness the power of generative AI to drive innovation, improve performance, and scale transformation.
With over 20 years in leadership roles across the globe, Matt has helped Fortune 500 companies and some of the world’s top marketing and communications agencies navigate digital and technological change. He is credited with launching the first marketing campaign to integrate ChatGPT and, in the early days of generative AI, played a key role in helping organizations design enterprise-wide change management programs, establish AI task forces, develop adoption roadmaps, and pilot AI-powered solutions.
At Sequencr AI, Matt leads the development and deployment of generative AI solutions designed to deliver strategic innovation and measurable business impact across marketing, communications, and sales functions. Leveraging AI as a transformative force, Sequencr partners with leadership teams to accelerate growth, cultivate agile and future-ready workforces, and navigate organizational complexity with confidence. Core services include custom enterprise AI models, structured change management initiatives, immersive training and enablement programs, and comprehensive strategy and planning for generative AI integration.
Matt’s work has been recognized by leading industry awards, including the Shorty Awards, Webby Awards, Content Marketing Awards, Digiday Awards, CPRS ACE Awards, and Creative Circle Awards. In 2021, he was named Innovator of the Year by PRovoke Media as part of its Asia-Pacific Innovator 25, recognizing his contributions to advancing the communications industry.
Matt believes AI transformation is not just a technical challenge — it is a leadership imperative. Guided by Lao Tzu’s insight, “A journey of a thousand miles begins with a single step,” he is passionate about helping organizations take those first meaningful steps toward building agile, AI-enabled teams equipped for the future of work.
At P World, we work with organisations that want to build trust, shape meaningful conversations, and engage senior decision-makers. Our platforms offer credible thought leadership and targeted engagement with highly relevant audiences. If you are looking to elevate your brand through strategic partnerships that deliver real value, we would be glad to explore opportunities together.
Sponsoring a P World event places your brand inside a high-trust environment with influential decision-makers who shape strategy and opinion. Sponsors are positioned as credible partners through meaningful visibility, thought-leadership alignment, and direct engagement, creating lasting brand value beyond the event itself.
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Address: 899 Francisco St, Los Angeles, CA 90017, United States
Attractively located in Los Angeles, Hotel Indigo Los Angeles Downtown by IHG, an IHG Hotel features free WiFi throughout the property. Boasting room service, this property also provides guests with a sun terrace. The hotel has an outdoor swimming pool, fitness center, upscale bar lounge.
At the hotel you will find a restaurant serving American cuisine. Vegetarian, dairy-free and gluten-free options can also be requested. You can play billiards at this 4-star hotel, and the area is popular for hiking. Speaking English, Spanish and Chinese, staff will be happy to provide guests with practical advice on the area at the reception. Microsoft Theater is 500 meters from the accommodation, while Staples Center is 500 meters from the property. The nearest airport is Hawthorne Municipal Airport, 19 km from Hotel Indigo Los Angeles Downtown by IHG, an IHG Hotel.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
AI in Public Relations
