AI Prompt Lab for Communicators
December 12th, 10am - 3pm (Eastern Time, US & Canada)
About the Event
The AI Prompt Lab for Communicators
A Hands-On Virtual Workshop on Great Prompting & Essential AI Tools
December 12 | 10:00 AM – 3:00 PM (ET | US & Canada)
AI is changing the communications industry faster than any shift we’ve seen in the last 20 years. Today, prompting is no longer a “nice to have”—it’s a fundamental skill for anyone working in PR, crisis communications, internal comms, marketing, digital, or public affairs.
The AI Prompt Lab for Communicators is a highly practical, challenge-based workshop designed to help you master the art and science of prompting. Across five dynamic hours, you’ll learn how to think with AI, create with AI, and build full workflows with AI—using real-world scenarios drawn directly from the communications field.
Through live demos, hands-on exercises, and guided practice, you will build your own personalized AI setup, strengthen your writing and strategic thinking, and leave the session with ready-to-use tools that immediately elevate your day-to-day work. This isn’t theory. It’s pure, applied, professional-grade prompting.
What You’ll Learn
By the end of the workshop, you will be able to:
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Build a Personalized AI Setup: Create your own customized system prompt tailored to your role, tone, brand voice, and communication style.
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Write Far Better Prompts: Understand what makes prompts powerful—and how to avoid the common mistakes that lead to generic or unusable outputs.
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Master Multi-Style Writing: Switch instantly between styles, tones, and structures to match any assignment, from speeches and press releases to social copy and CEO messaging.
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Create High-Impact Personas: Use persona-driven prompting to craft sharper, more targeted, and more resonant communication.
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Strengthen Strategic Thinking: Analyse complex communication challenges and test narratives using AI as a strategic thought partner.
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Automate Low-Value Work: Build your own custom AI agents (GPTs) to handle repetitive tasks and free up hours each week.
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Run Long-Term Workflows: Use Projects to organize and evolve campaigns, messaging materials, and editorial plans over weeks or months.
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Practice Real-World Scenarios: Solve practical PR, crisis, internal comms, and brand-building challenges in a safe, guided environment.
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Take Home Ready-to-Use Tools: All templates, prompts, workflows, and personas created during the workshop are yours to use immediately.
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Future-Proof Your Career: Build the AI fluency and prompting mastery that every communication professional will need in the next 12–24 months.
Only
25days
8hours
8min
UNTIL THE EVENT
Speakers
Peter Heneghan Former Deputy Director of Digital Communications, 10 Downing Street
Agenda
Mastering the System Prompt
Learn how to design and personalize a system prompt so your AI assistant consistently sounds like you, understands your job, and delivers high-quality outputs every time.
What Bad Looks Like (So You Know What Good Looks Like)
See common prompting mistakes, compare weak vs. strong prompts, and learn the formulas that instantly improve output quality.
Writing in Different Styles
Master tone control—corporate, conversational, journalistic, strategic, storytelling, concise, executive. Learn how to prompt for your brand voice with precision.
Building Personas for AI
Create accurate audience, stakeholder, leadership, and crisis personas. Use persona-based prompting to tailor messaging, anticipate reactions, and strengthen strategic alignment.
Analyse & Strategise with AI
Use AI as a strategic thinking partner:
- message analysis
- iissue breakdown
- audience segmentation
- crisis scenario planning
- narrative development
- campaign strategy
- risk assessment
Creating Your Own Agents (GPTs)
Build your own specialized AI assistants for repetitive or complex tasks like media summaries, crisis simulations, calendar planning, content drafting, and message testing.
Using Projects for Comms Workflows
Learn how to organize complex tasks—reports, campaigns, strategies, crisis manuals—inside Projects for long-term consistency and collaborative workflow.
Interactive Exercises
Live prompting challenges, style-switching drills, persona-based tasks, scenario simulations, group labs, and a final “Prompt Battle” for best output.
About Your Workshop Leader:
Peter Heneghan is a leading voice at the intersection of communications, digital strategy, and artificial intelligence. He is the Founder of The Future Communicator and Co-Founder of Albie, where he develops next-generation AI solutions and advisory programs for global brands, leaders, and institutions.
Peter’s career spans senior roles at BBC News, BuzzFeed, and the UK Government, where he served in the digital communications team at 10 Downing Street. His work has helped modernize how major organisations communicate, respond to crises, and engage audiences in rapidly evolving digital environments.
Through his AI communications consultancy, Peter has designed and delivered programmes for top-tier clients including the United Nations, a leading Formula 1 team, Sport England, and multiple FTSE100 companies. His approach blends creative storytelling, data-driven insight, and practical AI enablement—making him one of the most forward-thinking strategists in the field.
Peter is also a regular speaker, lecturer, and advisor on the future of communications, known for translating complex AI concepts into clear, actionable strategies for communicators at every level.