AI search is rapidly changing how people find information—and how reputations are formed, tested, and compared in real time.
Instead of scrolling through pages of results, people now ask tools like ChatGPT, Claude, and Copilot a direct question and receive a single answer: a short explanation, a comparison, or a recommendation. In that moment, your organisation is either clearly mentioned and trusted—or it is missing, misunderstood, or quietly replaced by a competitor.
By the end of 2026, AI-powered search is expected to overtake traditional search as the primary way people look for answers, credibility signals, and recommendations.
For years, communications teams focused on getting to the first page of Google through earned media, thought leadership, executive visibility, and strong messaging. AI search works differently. There is no ranking list—only one response.
This highly practical virtual workshop helps communications professionals understand how AI search works, what Generative Engine Optimisation (GEO) really means, and how communications teams can actively shape how AI tools describe their organisation.
GEO is not about technical tricks or gaming algorithms. AI tools summarise the public story of your organisation using signals that communications teams already influence—media coverage, reviews, explainer sources, industry content, and your own published materials. This workshop shows you how to bring those signals together so AI can explain your organisation clearly, accurately, and with confidence.
Communications has always shaped reputation. Now it also shapes how AI explains organisations out loud.
As AI tools become the first stop for questions, communications teams directly influence:
If your narrative is clear and credible, AI search can amplify it.
If it is fragmented or vague, AI will expose that faster than traditional search ever did.
This workshop gives you the clarity, language, and practical tools to take control of how your organisation shows up in AI-generated answers—before others define the story for you.
By the end of the workshop, you will be able to:
Brochure download (260 kB)
Across North America, Europe, and the Middle East, with senior-level participants from corporate, public sector, and healthcare organizations.
The only AI communications Boot Camp built entirely around real case studies, proven workflows, and implementation lessons from leading global organizations.
Limited to 70 participants to ensure hands-on learning, meaningful discussion, and direct access to experts.
Insights and examples shared by communications leaders from some of the world’s leading organizations.
How AI Search Works—and Why It Changes Communications
- From Google rankings to single-answer responses
- What AI tools look for when forming answers
- Why reputation signals matter more than ever
Understanding Generative Engine Optimisation (GEO)
- What GEO really is (and what it is not)
- The communications signals AI relies on
- Where most organisations are exposed or unclear
How AI Sees Your Organisation Today
- Why AI omits, hedges, or misrepresents brands
- Common reputation gaps revealed by AI search
- Hands-on testing across AI platforms
Creating an AI-Ready Source of Truth
- Defining your organisation clearly and consistently
- Aligning messaging across owned, earned, and third-party sources
- Ensuring AI can summarise your story accurately
Shaping Comparison and Category Narratives
- How AI compares organisations
- Positioning your organisation fairly and credibly
- Reducing the risk of being replaced by competitors in AI answers
Turning Insight into Action
- A simple framework to improve AI visibility and trust
- Practical next steps for communications teams
- How to embed GEO thinking into everyday communications work
At P World, we work with organisations that want to build trust, shape meaningful conversations, and engage senior decision-makers. Our platforms offer credible thought leadership and targeted engagement with highly relevant audiences. If you are looking to elevate your brand through strategic partnerships that deliver real value, we would be glad to explore opportunities together.
Sponsoring a P World event places your brand inside a high-trust environment with influential decision-makers who shape strategy and opinion. Sponsors are positioned as credible partners through meaningful visibility, thought-leadership alignment, and direct engagement, creating lasting brand value beyond the event itself.
Sponsorhip brochure download (162 kB)
Download our Sponsorship Brochure
Explore all sponsorship packages, benefits, and pricing.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
